CCTV Spring Festival Gala advertising revenue of 650 million zero timekeeping 10 seconds worth half billion

CFP Dong and a gala actress on the 5th rehearsal scene (CFP).　　5th Gala Rehearsal Scene, the host in the scene string words. CCTV Spring Festival Evening advertising revenue innovation Gao Xiao Tiger team reorganization, Faye Wong comeback, small Shenyang was "to persuade" after the reappearance of vitality, these topics so that this year's CCTV Spring Festival Gala has become the Spring Festival Gala "outstanding", and in the star lineup behind, this year's gala "Money" is also very bright Whether it is 0 points of the advertising or the evening before and after the film ads, manufacturers have invested heavily, according to industry estimates, the CCTV Spring Festival gala overall advertising revenue has exceeded 650 million.　　The Spring Festival Gala in 2010 is coming, let's see how it is so "gold" in just four or five hours.　　Hard advertising costs rise 0 points time "10 seconds worth half billion" since the CCTV Spring Festival gala, advertising revenue has been a straight upward trend, 2002 200 million Yuan, 2006 close to 400 million yuan, 2009 year of the Ox Spring Festival Gala has been close to 500 million yuan. According to a CCTV advertising quote, CCTV Spring Festival before and after the advertising set starting at 1.59 million yuan per 5 seconds to 2.33 million yuan, every 15 seconds 2.98 million yuan to 4.38 million yuan. Compared with last year, this year's advertising offers increased by more than 30%.　　It has been calculated that the 2010 Spring Festival Gala will exceed 650 million yuan. During the Spring Festival Gala, 0 point time and "Spring Festival Gala Favorite program title" has been the choice of the heart of the advertising business, the 2009 CCTV Spring Festival's favorite program title sold 70.99 million yuan, 0 points time of 47.01 million yuan, and at the end of last year to hold the CCTV gold resources bidding,　　The 2010 Spring Festival Gala's favorite program title and 0 points, respectively, 110.99 million and 52.01 million yuan, both reached a record high. It is reported that the Spring Festival evening 0 o'clock advertising is "10 seconds worth half billion", because CCTV also attached to a number of other forms of return.　　According to the 2009 Spring Festival Gala: 0 points of the Spring Festival Gala advertising business in addition to 10 seconds "XX Enterprise for You" outside, but also received a gala promotional film with the film Ads and "Spring Festival evening 15 seconds set" as well as the on-site telegram, credits and other rewards, no wonder so attracted. Soft ads and implanted ads are very common 3 million yuan for close-up lenses the form of the various ads is "eclectic", in addition to hard advertising, soft advertising and implanted advertising is also a common form. Spring Festival Gala "soft advertising", including the mouth, congratulatory, subtitles and other forms, and hard advertising, compared to the soft ads are mostly presented, such as the Spring Festival evening advertisement on the price, put the amount of more than 10 million yuan enterprises, will be given the Spring Festival gala "congratulatory list" message.　　In addition, 100,000 yuan advertising sponsorship in exchange for a live tickets, 4 million yuan advertising investment to win the Round Table VIP, this is the Spring Festival evening to open the hidden ticket prices. In these "recessive tickets", the most characteristic is the Spring Festival Gala in the audience "close-up", most of these characters are the Spring Festival Gala Advertisers, are basically the year Spring Festival Gala advertising volume exceeded3 million Yuan business representative.　　For example, in the Spring Festival Gala in 2009, Baidu president Robin Li close-up shot up to seven or eight times, and 2009 Baidu spent more than 47 million to hit the Spring Festival gala. As more and more ads are implanted in TV dramas, the Spring Festival Gala, which stands at the forefront of commerce, is naturally "unwilling." 2009 Spring Festival Gala in Zhao Benshan repeatedly appeared "Sohu", Kun crosstalk "I'm a bit dizzy" also mentioned many times, such as naked advertising words. This year, this situation also presents an upward trend, it is reported that Guo Dazai's sketch "Home has graduates" also be Tudou fancy, to the sale of "potatoes." For this kind of netizen "question" advertisement behavior, "former director" Kun once responded with a word, "the media wants to develop need and advertisement cooperation." "The actor is willing to make a night of fame effect" "Loss" Faye Wong only 5000 yuan and the Spring Festival Gala "a moment worth daughter" is different, participate in the Spring Festival gala actors are "loss of business", media reports, even if it is Faye Wong such a big shot, labor costs will not exceed 5000 yuan But even so, the people in showbiz still sharpen their heads into the hole. Because, once on the Spring Festival Gala, also took the fame and fortune of the car, Liu Qian last year, small Shenyang and other people "overnight fame", without exception to confirm this iron law.　　Many artists also borrow on the Spring Festival Gala hype, even this mountain uncle also revelation, this year small Shenyang several of the Spring Festival Gala undoubtedly attracted the most attention. Related reading Folk Spring Festival Gala: Profit is not likely 2009, the old Meng launched the "Cottage Spring Festival Gala" scenery for a while. This year, the old Meng still continue their own business, but "Cottage Spring Festival Gala" to be renamed "Folk Spring Festival gala." Old Meng said that this year, the cottage gala the total cost estimated at 400,000 yuan, the possibility of a small profit, unless there will be a large amount of capital injection. "In fact, I don't want the cottage gala to be a business model." "He said:" The business model itself is not terrible, terrible is that it becomes a business model, it will be occupied by individuals, this is the last thing I want to see. "Network Spring Festival Gala: The profit model is not yet clear and the traditional Spring Festival gala, compared to the interactive, and its audience--netizens, also no less than TV viewers." Youku Editor-in-Chief Zhu Xianyang said that the current Video Spring Festival Gala profit model has not been fully clarified, but is definitely a "money" industry, "in the network video become mainstream today, interaction will become the Spring Festival Gala New trend, this is bound to trigger the industry to follow suit." "Spring Festival Gala rehearsal trailer 5th, CCTV Spring Festival gala for the second time with the audience rehearsal."　　As the media were blocked, the rehearsal was not known for details. Zhao Benshan Upgrade "donation", small Shenyang, Yu together on stage. Uncle Zhao is still holding "Shine", do not attend the platoon.　　It is reported that this is to prevent the upgrade version of the "donation" early exposure, and the reporter learned that Zhao Benshan has expanded the sketch to 5 people, small Shenyang and Yu will appear in the Spring Festival Gala stage. Liu Qian change ring, again partner Dong. Liu Qian in dong withClose, to the audience to borrow three rings, three rings by Liu Qian linked together and instantaneous separation. Liu Qian last year, "witness the moment of miracles" popular for a while, the rehearsal he said: "My magic is to touch the heart." "Faye Wong did not debut until 11th.　　The rehearsal, the small tigers and Faye Wong did not appear, it is reported that the Tiger team will be in the 9th rehearsal, and Faye Wong to 11th. News Link Hundred Moderators "Network Spring Festival Gala" The opening night in addition to the bTV network Gala, another by the eight Web site jointly launched the "Internet Network Spring Festival Gala" also joined the "CCTV Spring Festival Gala" PK's battle group, the night before the first video flashing opening. The scene not only converge sister Furong, after the boys, violent walk mother and other online reds, also please letter, Nan and other big-name stars, all the program completely live online.　　And then the seven "Spring Festival Gala" will be Sohu, netease, oak Interaction, Phoenix New Media, Tom Nets, Thousand Long network, Sina, respectively, the relay launched. This time, the first video Network Spring Festival Gala invited hundred moderators of the new Year, the network of well-known moderators will be the first appearance: Tianya Media, the northern Swordsman, the West Shrine Alley moderator mange, global racket guest moderator weeks small good and so will be the scene to accept everyone to shoot bricks.