Characteristics of large data on mobile internet

"A lot of human behavior follows some statistical law, in the sense that 93% of human behavior is predictable," via Barabasi, "outbreak".

Large data, this is the hottest concept since the cloud platform, with the rise of social media, Internet user data analysis, marketing, mining products more and more, mostly in the service for the enterprise, or to do their own product promotion, more classic case is beautiful said, Mushroom Street, and recently popular "Pa" It relies on Sina Weibo's user relationship to rapidly develop users, up to tens of thousands of downloads a day. The big data above is mainly from PC Internet. What about the big data on mobile internet?

Each person may have a different terminal, from pad, mobile phone to all kinds of mobile terminals connected to the Internet, the information generated on the mobile terminal more and more diverse, text or pictures, voice or video, or more information, structure or not, the use of high frequency, Although the current amount of data on the PC Internet is certainly larger than the mobile internet now, but compared to the PC Internet, now the mobile Internet, the value of the data itself is more complete and more vivid to depict an Internet user's life trajectory, simply say on the PC Internet I can know you are not a dog, you may be interested in what , and in the mobile internet age, I can know what you are doing every minute, even you are on the big, because you have been online.

So large data on mobile internet compared to the big data of PC Internet has following several characteristics:

1, the Data core node is a person but no longer a terminal, Web page or ID;

2, the movement more real-time;

3. More fragmentation of behaviour;

4. with geographical information;

5, the data more clean and accurate.