Cheetah Mobile announces strategic investment Nanigans, move the field one step further

Sina Science and technology news on the morning of March 26, the Cheetah Mobile has announced a strategic investment in social mobile advertising software provider Nanigans, to become its 24 million U.S. dollars B-round financing of the lead. Since then, the cheetah has taken an important step in the field of mobile layout.

Cheetah Mobile CEO Fu said: "Cheetah Mobile is building mobile advertising platform, and actively improve the company's comprehensive strength in the international market." The strategic investment of pioneer Nanigans in the field of automation marketing is an important step for cheetahs to move. The cheetah's mobile investment will also help Nanigans quickly expand the size of social mobility developers. ”

Data show that Nanigans is headquartered in Boston, is a social mobile advertising software provider. At present, Nanigans has offices in New York, San Francisco, London, Singapore and Sydney. Nanigans for the internal marketing team to provide a set of automated advertising system, customers in its system each year to achieve more than 500 million U.S. dollars advertising.

Not long ago, the cheetah has just spent 58 million dollars to buy the mobile marketing company Mobpartner. Seen from these two important strategic layouts, cheetahs are expanding rapidly in the field of mobile marketing. (Yangzi)