Chen, chairman and chief executive officer of everyone Company

November 26, the real-name social networking platform for everyone in Beijing, "Everyone-Forces nouvelles" strategic conference, announced the introduction of a new version of Renren mobile phone clients. According to Chen, chairman and chief executive of Renren, the new mobile communication elements, such as real-time chat and group, are being built on the basis of the interactive form of social networking, which is a core breakthrough for young people and a firm foothold in the increasingly fierce competition in the mobile social market.

Strengthen mobile social lock "the" "the" Ecological circle

Renren currently has 194 million active users, of which more than 75% of the active users are "the". As a social networking site for college students and young people in China, Renren has gone 8 years. At the conference, a series of large data mining and semantic analysis charts from Renren showed the hot topics that young people in the network were concerned about in the 2013. Compared with the general users of Renren, the more active users like making friends, the number of friends per person is 253 more than the average of active users of 137 people.

In fact, Renren has gradually become the core platform for young people to create and interpret network culture. The group of people more agree with ' would rather 2 also do not pretend ' attitude to life, to entertain themselves, laugh way to resolve negative emotions. People difficult not to dismantle, ten move to refuse, hi big Pupen, tired feel not love ... The ' new idiom ', which suddenly became popular in the 2013, is precisely the refinement and re-creation of the social phenomenon and self-awareness of the young people. Chen said that in this context, Renren is about to start a full automatic intelligent Semantic Analysis system for Renren, "Everyone said", through the systematic mining of user-generated content, outlining young people focus on hot spots and the value behind.

"The traditional SN s social networking platform, where users rely on messages and letters to interact, and in mobile social communication, users expect faster, more direct interaction." Chen said that this new version of the client release also contains the social application of communication functions of rethinking. Everyone this focus on the new generation of mobile social networking, client for young customization, subversion of the original version of the design framework, the new client will take photos, state, puzzle function placed in the center of the first navigation bar.

From SNS to SMS, build social communication

Renren's open platform strategy dates back to 2008, after more than 5 years of development, Chen frankly, "open platform has developed into a paradise for innovators and entrepreneurs, various types of development groups, individuals, studios have been stationed to create a number of outstanding applications, and through Renren to increase the flow of Web sites or applications, expand new users, To gain. ”

It is reported that the synchronization of Renren will cooperate with the program interface update, fully compatible with the PC and mobile phone user identity, can ensure that the user identity of multiple products to achieve the application of the software in the seamless connection between different platforms. The new interface of a big bright spot is to make full use of the mobile phone client's communication characteristics, so that users in Third-party applications can easily share the content back to everyone's friends and group chat, improve the content of directional sharing and arrival rate. Chen that while Renren is moving from SN s (social networking Services) to SM S (Mobile communication Services), third-party applications of open platform access will also be endowed with the same energy, based on their own mass of real users and two of times, to achieve a dual-loop experience on PCs and handsets, creating a new and expected possibility.