Chen Tree exerting Force department store increase in Xinhua Purple gold mining industry or into ATM machine

One day 16 years ago, Fujian's richest man, Chen, founded the first department store on the east corner of Fuzhou's bustling business district. From then on, Chen began to invest in mechanical engineering, real estate and mining. After the continuous development of restructuring, with today's Xinhua all industrial group.　　Now, however, Chen has focused his gaze on the starting point after turning around. March 1, Xinhua issued a private stock plan. According to the plan, 2011 listed companies Xinhua will not be issued more than 22 million shares, raising capital of not more than 456 million yuan for investment chain supermarkets and department stores.　　Among them, Xinhua all holding shareholder Xinhua Industrial Group and the actual controller Chen will jointly subscribe to a total of not more than 50% of the shares. "Major shareholders and the actual controller to participate in the issue should be said to be mainly optimistic about the future development of the company." It is also not a lot of money for them to subscribe.　　March 3, Xinhua all the secret office of a person to this newspaper reporter said. Cash participation in directional issuance perhaps because it is Fujian's richest man, has always been a low-key Fujian businessman Chen tree every time appear in the public view of the money. First to 1 billion transfer fee to dig "Working Emperor" Tang June, and then announced the donation of 8.3 billion to set up Xinhua all Charitable fund, and then is to invest in Tsingtao Beer, Yunnan white powder and so on.　　Every time, Chen are "big". "These additional funds are mainly used in Fujian province's store expansion, in addition, Shantou, Guizhou and other locations in Guangdong to establish some stores."　　Xinhua all the secret office people said. Listed companies Xinhua, all known as "Fojiand Shopping Plaza Co., Ltd.".　　At present, the company's legal representative for the Chen Tree Brother Chen Zhicheng, the actual control of artificial Chen trees. 2008, Xinhua were listed in Shenzhen Stock Exchange, when a total of more than 300 million. These funds are mainly used for the expansion of supermarket chains and the construction of distribution centers. At present, Xinhua has 83 stores, including supermarkets, integrated supermarket and department stores. Among them, 5 stores are mainly operated by department stores, and 78 are mainly operated by supermarkets. These stores are in Fujian province.　　As of January 31, 2011, there were only 368.3 dollars left in the fund-raising account.　　According to the directional additional plan, the funds raised by directional additional will be used for the construction of 38 supermarket chains and 3 department stores in Fujian province and Guangdong and Guizhou. Supermarket retailing and department stores are a starting point for Chen and his Xinhua career.　　Now the expansion of the listed companies to expand their stores, whether it means that the diversification of the Chen tree back to the center of the department of retail business? "This can not be said to be the center of gravity, at present just said the company holding shareholder Xinhua all industrial group and the actual control of people Chen tree more optimistic about this piece of business development."　　"The above directors said to our correspondent.　　But the cash to participate in the directional additional issue outside the other thing, but had to let the person feel Chen to the department store retail business importance degree, this is the equity incentive. The "high threshold" of equity incentives as early as June 2009, Xinhua has thrown out an equity incentive plan grassText。 According to the list of stock incentive plans issued at that time, Xinhua has a total of 678 people in all kinds of middle and high level in equity incentive.　　This includes the company's managing director Zhou Wenqui, director of the Executive vice general manager Rong, as well as directors, board secretary Shing and others. According to the equity incentive scheme, the company intends to award 6.6 million stock options to the incentive plan, accounting for the 106.88 million share of the total equity of the company's 6.175%. The right price of stock option is 25.35 yuan.　　The right to plan is valid for 5 years and 6 months.　　However, with the emergence of a series of events such as the Xinhua Charitable Fund and Tang June's "Education Gate", the revised version of the equity incentive plan was not released until November 2010. Unlike previous manuscripts, the list of equity incentive objects in the revised version has shrunk sharply. From the original 678 to 177 people.　　In addition, the performance indicators of the right to do a significant increase. In the original manuscript, the first line of power period, as long as the company 2011 audited net profit than 2008 annual composite growth rate reached or more than 28%, can be the right to do.　　However, the revised draft stipulates that in the first line of Business 2011 Annual audited net profit is up to or exceeding 96.2% of the annual growth rate of 2009. According to our reporter Check 2008, 20,092 Annual Report, 2008, Xinhua all net profit of 64.47 million yuan. 2009 was 68.69 million yuan.　　In the second to third line of the revised version, the demand for net profit growth was 151.1% and 221.3% for 2009 years respectively.　　When this reporter asked whether the new incentive plan "threshold" is too high, Xinhua all the secret office of the above people just euphemistically said, so that there is incentive. However, from the other side can also be seen as the actual control of the Chen tree for the retail business performance of the development of a expectation.　　"said an industry analyst who declined to be named. Zijin Mining or source of funds so, where does the cash for this directional issue come from?　　One likely answer is Zijin mining. Always low-key Chen Tree, the earliest attention is due to the Zijin mining. About why Chen shares Zijin mining, there are many popular versions. Some people say equity Zijin mining is the Fujian provincial government to Chen and other people "hello".　　There is also a version that stems from his relationship with Zijin mining chairman Jinghe Good. In short, is this seemingly "inadvertently inserted Liu" behavior, so that Xinhua has become Zijin mining major shareholders, Chen suddenly owned tens of billions of assets.　　Meanwhile, the mining company, which made him the richest man in Fujian overnight, looks more like a "cash cow". "Xinhua Group chairman Chen because of his holdings of Zijin Mining, and in 2006 to 4.9 billion of the value of Forbes ranked the 29th place in the mainland rich list."　　"For the significance of Zijin Mining, the Xinhua group website is stated." But since October 2009, the shares of a large number of Zijin mining shares, including Chen, Coshiping and its controlled companiesThe east began to sell.　　As of 2009, when the Quarterly bulletin was announced, Chen's personal holdings of nearly 160 million shares of Zijin mining were sold out. In addition to Chen himself, his control of the Xinhua group after October 2009, also joined the ranks of the Sell-off.　　The current 2010-year Zijin Mining report has not been published, and by the third quarter of 2010, Xinhua had sold 53.95 million shares, including 24.98 million shares in 2010.　　If according to October 15, 2010 10.82 yuan/share calculation, the third quarter of 2010 Xinhua group can be set up 270 million.　　The contribution of the "cash cow" Zijin mining is evident. Future Judge Xinhua both: Open shop in the new trader cautious attitude "Xinhua all the most important is the regional advantage in Fujian region." "Xinhua all the relevant people in the Office to accept this reporter interview to talk about the advantages of Xinhua."　　According to the additional program, Xinhua is the targeted additional funds raised, mainly used in Fujian province chain supermarkets and department stores in the construction. When this reporter asked why the choice of Guizhou, Shantou and other places to open a shop, the person said the main reason is that the company needs to expand outward. "The choice of Shantou, Guiyang, Zunyi is mainly because of understanding the local advantages."　　"The person said. But the growth in performance does not seem to be fast. According to Xinhua's annual report After 2007, the net profit from 2008 to 2010 is less than 2007 years before the IPO.　　2007, Xinhua all realized a profit of more than 73 million yuan. In this respect, the chief executives said that this is mainly due to the 2008 listing after the opening of more stores. "These stores are in the incubation period, the cost is higher, so net profit less than 2007 years." As of March 4, Xinhua's closing price was 25.45 yuan. Zhengyuan, an international analyst at BOC, said the expansion would be speeded up if the issue went smoothly. However, in view of the company's lack of market operation experience, and the current Xinhua distribution system and Information system construction has not made substantial progress, Zhengyuan still showed a more cautious attitude, to give Xinhua all maintain a "hold" rating.