Chess game Operation: Three facts you must know

The past 2012 years is destined to be an extraordinary year of Chinese online games!

In this year, the winger Group was grand to 3.18 billion yuan to sell to Zhejiang newspaper media (600633, shares bar), the world, the city of Bo, JJ Competition Group debut ChinaJoy, Tencent QQ game platform at the same time the highest online users breakthrough 9.4 million; Baidu, Sina, 360 and other internet big guy began to cooperate with the public to change the flow ... This series of changes not only witnessed China's network 25044.html "> Chess game, but also insinuate the current development of chess and card game three basic facts."

1, the national Chess market saturation regional operation is the way out

Tencent 2012 Q3 earnings show, QQ game platform at the same time the highest online users and then innovative high, to 9.4 million people, compared to the same period last year, the number of users climbed 17.5% to make Tencent QQ game with the world, the middle of the game manufacturers basically monopolized the National network Chess game market, Only the obvious difference of the local provinces and cities is still blank. Therefore, in the recent winger's television media seminar, winger Group president stressed: winger chess game adhere to the regional operation, each product is very local characteristics, and different local television stations to meet the interests of local audiences.

It is based on the development of regional thinking, the winger based on the double button and other Wenzhou characteristics of the game, friends and relatives of the main spin, blood and other Sichuan chess game to avoid the edge of Tencent, successfully in the local to move the first step in the operation of the net. According to the domestic largest chess game developers Shenzhen Park Public (www.bzw.cn) analysis, local chess game development technology has been quite mature, and less investment, small risk, more favored by local players, later operation and maintenance is simpler, can be called Small and medium-sized enterprises and even individuals to enter the best shortcut to online games.

2, PC client is still the mainstream hand tour is to supplement

With the mobile internet and the popularity of intelligent terminals, the entire online gaming industry has set off a gets to do hand-swim craze. Although there are many hands to play home, but the real use of debris time playing chess game is very few, mainly play casual games, this phenomenon is also reflected in the current type of hand tour distribution to SLG (strategy game) and ARPG (action role-playing game) mainly, such as "fishing Tatsu people", "Angry Birds", And it is a minority that can make a profit. Although there are some game manufacturers in the mobile phone chess field has achieved certain results, but are all the world, JJ competition These big-name manufacturers, and they also basically follow the first PC client, has a certain brand influence and loyal players, and then gradually expand the mobile terminal market development routes. After all, "mobile phone chess sense of bone reality mapping the plight of profit" a detailed analysis of mobile phone chess in the profit model, mobile payment, network requirements and other aspects of the mishap, if not strong capital, technology and market experience to support the general chess game operators will be difficult to overcome these problems.

Cnnic in June 2012, the latest "30th China internet Development Survey Report" also pointed out that the current China's hand tour is still in a complementary position, did not form the core competitiveness. Instead, the traditional PC-side tour has been quite mature, not only in line with the majority of chess players psychological habits, but also formed a set of perfect, rich profit model.

3, 3D Chess card to enhance the game experience to crack the same quality competition

Homogeneous homogeneous competition has been a major problem in the online games industry, for the rule of unification, play simple and pure chess game is so. In order to solve this problem, the entire online gaming industry has begun to transition to 3D, at present, Korea, the United States and other countries leading online games products have been fully realized 3D, but in China, most of the game manufacturers are still in the 2D, 2.5D era, Therefore have to be in the market demand and peer competition under the double pressure under a blue sea market 3D game launched a shock.

As the world's CEO Wu Guoliang said, the network chess casual game is not as pessimistic as expected, people's demand for casual games has never declined, the entire domestic network leisure chess game Market Size in more than 2 billion yuan per year. But obviously, the opportunity will only favor prepared people, to successfully enter the network of chess and card field, we must grasp the development trend of chess and card games, in order to take advantage of the momentum.