China Post cooperates with Tom Group to promote the joint venture website

August 10, China Post and Tom Group to work together to promote the joint venture website "Mail Music network." Coincidentally, in early August, "Flying Tiger Tesco" quietly online. This is also following the establishment of a joint venture Baidu Lotte, Taobao launched shopping malls and Electrical city, Suning launched online shopping mall, China's consumer market ushered in another heavyweight player.

At the same time, Taobao announced the price of online transactions began to decline sharply, the net purchase competition further intensified.

National team to kill

According to the agreement between China Post and Tom Group, joint venture company will be formed, in which China Post invests 3.06 million yuan, the shareholding 51%;tom Group invests 2.94 million yuan, the shareholding is 49%. China Post will provide sales, logistics, collection and warehousing services for the mail network, while the investment, Operation Services and the platform technology provided by the Mail Music network are the responsibility of Tom Group.

"The Mail music net locates in the brand commodity the business sale platform. Ching, deputy general manager of the Postal Service Bureau of China Post Group, said to reporters the same day. He introduced the main sales of brand apparel, luggage shoes and hats, personal care, home life, food health care, maternal and child supplies, digital home appliances. "At present, there are more than 600 brands, more than 20,000 kinds of goods." ”

On the same day, the Mail Music network exhibited its first group of well-known brands of some of the merchandise, including the Chinese, British nag, Disney watches, ELLE, Supor, Cofco wine industry, Lenovo, Bubba Bean, FAB, Yi bei, Vichy, Tong Ren, Pentium and so on. In addition, Watson is also about to open a shop on the platform operation.

It is reported that the Mail network and other e-commerce is different, to provide a full range of ordering services, online including the internet and mobile phone orders, under the line including direct mail sales, outlets and 11185 call center orders, as well as active door-to-door customer service Manager and other methods.

Ching said that China Post, as the only company with real logistics, capital flow and information flow, has 46,000 postal outlets, 36,000 bank outlets and 150,000 distribution personnel, the logistics network covers the whole country, and the development of E-commerce has unique resources and advantages, The postal Music network will take full advantage of the three-net integration of China Post.

As we all know, for Tom Group, the cooperation with China Post has been its second entry into the E-commerce market, and the first difference is that the choice of the mouth is a business, and the choice of China Post as a partner.

Tom Group CEO Yangguo said, Tom Group hope that by virtue of their own in the field of e-commerce years of experience, for businesses and consumers to bring more convenience and benefits.

The China Post teamed up with Tom Group to enter the business market, but also means that after the establishment of a joint venture Baidu Lotte, Taobao launched shopping malls and Electrical city, Suning launched online shopping mall, China's consumer market to add a member of the Reggie.

It is worth mentioning that China's e-commerce development has been 15 years of history, private companies have been playing a leading role. When, excellence, Taobao and Jingdong Mall and other companies are familiar with the vast number of Chinese users and use. But since 2009, the state-owned large enterprises as the new forces, gradually began to become more involved in e-commerce field.

Especially in this year's national policy support, state-owned enterprises to test water e-commerce has become a trend. This March, the State Council in the "Government work report" Clearly put forward to "strengthen the commercial circulation system, such as infrastructure construction, and actively develop E-commerce." At the same time, local governments have increased the support for E-commerce.

However, from the current development situation, the national team has not yet appeared a strong competitive e-commerce companies. Whether the state-owned system and the operating mode and characteristics of state-owned capital can adapt to the field of electronic commerce still need practice test.

23,000 e-commerce melee

It is noteworthy that, as the Internet industry, one of the most lucrative areas, many traditional industries have begun to layout e-commerce, open up online sales channels. including cosmetics, electrical appliances and other commodities are beginning to receive consumer attention. For example, Su Ning, Gome, Wal-Mart, etc. have also opened up the network to buy the market, the future of E-commerce to diversify direction.

According to China's E-commerce Research Center monitoring, 2010 China E-commerce site number was a blowout growth, as of this June, the domestic scale of e-commerce sites have reached 20,700, is expected to the end of 2010 E-commerce site will be more than 23,000, E-commerce enterprise revenue will exceed 20 billion yuan.

Coincidentally, in early August, the Flying Tiger Tesco quietly online. The investment comes from Terry Gou, the Foxconn Technology Group, and the chairman of Du Jiane, the first president of Microsoft China and former Cisco China's president.

"In the current flying Tiger Tesco has been on-line products, covering from it computers, mobile communications, photographic photography, audio-visual, home appliances, daily necessities and other fields." "Du Jiane said.

"In addition to let consumers in logistics, shopping, payment and other basic sense of convenience, our biggest core competitiveness is the after-sales service, because our founders are very understanding of technology, young team also have a very rich after-sales service experience." ”

In addition, the Flying Tiger Tesco also specifically to build logistics system into the company's market strategy of the core position. In Du Jiane's view, China's e-commerce market in logistics and warehousing can not provide adequate services, "The weakest piece is the most potential e-commerce area."

It is understood that the Flying Tiger Tesco is in Shanghai to establish a huge goods from the center, and this is also with the current Taobao Big logistics plan, including Jingdong Mall to 70% of the capital into the logistics system to build the practice coincide. However, at present in the logistics system construction, start a little late flying Tigers also do not support remote suburban counties door-to-door service, users can only go to the nearest service point, and Jingdong Mall in addition to the need to install large household electrical appliances manufacturers "super zone" restrictions can not be delivered in remote areas, other varieties can be directly supplied.

NET purchase price plummeting

To join the Flying Tiger Tesco, Jingdong mall vice President Xu raised the question, "regardless of any company, the original traditional resources can be transformed into the existing advantages of e-commerce resources remain in doubt." ”

And for the competitor's low-cost strategy, Xu said, the goal is in the supplier and brand manufacturers have close relations of cooperation, to provide continuous, rich low-priced products, "the current Jingdong products are 100,000 pieces, is expected to reach 300,000 at the end of the year." He also said that in addition to the price of business E-commerce competition, but also related to logistics, online payment partner selection and other aspects of convenience and application, is a comprehensive and multiple factors of competition.

On the other hand, low price competition on the Internet is facing greater challenges.

At the time of the launch of the Mail music network, according to the August 10 afternoon news, Taobao announced Taobao consumption index. According to the latest published data, the online purchase of the transaction price is no longer in the trend of high-speed rise. According to the latest data released in July, Taobao's consumption index has risen from a peak of 10% in the first half of this year to 0.1%.

It is understood that Taobao consumption Index survey object for the mainstream population of the city, the statistical project is the network to buy hot digital products, clothing and cosmetics and other daily life products. This means that the Taobao consumption index reflects the average level of the city's mainstream consumer population.

Tao Junjie, chairman of the Management Club of Tsinghua University, introduced the consumer index of Taobao, which reflects the most direct economic feelings and consumer confidence of the most active urban white-collar consumers in the economy. The latest figures reflect a clear downward trend in the activity of the economy, as well as the concerns of many economic experts about slowing growth. And in the chain of data, the decline of the city white-collar consumption slowed down quickly. Economic policymakers should carefully consider the impact of earlier austerity policies on the real economy and the possibility of policy adjustments.

Experts believe that Taobao consumption index is lower than the national CPI one reason is that online sales can reduce the cost of sales to obtain a winning situation and online shopping because of the symmetry of consumer information, resulting in more competitive competition.