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Our News (reporter Jia Zhangshan) The era of online game crazy money has become history. Statistics show that last year, a total of 8 domestic online games have ceased operation. IDC (International data Company) said that the 2010 domestic games market is expected to reach 17.2 billion yuan, but the net profit margins are getting lower, the market competition will be more intense.
IDC and China Publishing Workers Association game Working Committee launched the latest report "China Game industry market 2006-2010 Analysis and Forecast" shows that 2005 China's online game market size of 460 million U.S. dollars, about 3.77 billion yuan people
Min-yen, up 52.6% from last year. It is expected that by 2010, China's online game publishing market revenue will reach 2.1 billion U.S. dollars, about 17.23 billion yuan. The number of Chinese online games in the 2005 still maintained a steady growth momentum, however, the entry threshold of the online game market is improving, the profit margin is also getting lower, under the brutal competition, including "The FireWire task", "absolute goddess", "myth", "A3" and so on 8 well-known network game has ceased operation last year, Sadly withdrew from the market.
武连峰, director of research at IDC China Cross-product and peripherals research, believes that online game manufacturers must follow and pay attention to changes in the business model and establish a broad industrial chain cooperation Alliance in order to survive the fierce competition in the market. Last year, some of the online games to the players free of charge, this is not only a challenge to the game operators and opportunities, how to rely on the game of virtual goods or game peripheral products to maintain revenue does not fall into the game operators must face the problem.
