China Silver Jewelry Mall (csmall.cn) officially online lock 85 after

January 9 News, China Silver Group, "China Silver Jewelry Mall (csmall.cn)" has been online, locked 85 after the target customer base. "Silver jewelry market lack of ' Chow Tai Fook '", China Silver Group jewellery Business President Shiping that this is the Chinese silver group to occupy the silver retail industry part of the factor.

It is understood that China Silver Jewelry Mall will use business-to-business 2C business model, combined with products directly from the factory to the consumer's operating mode, locking 85 for the target customer base. Mall plans with Alibaba, Taobao and Jingdong Mall to reach a deep cooperation, or with the cat's largest wedding category, shirts category brand for joint marketing.

China Silver Sky Cat flagship store screenshot

China Silver Jewelry Mall will be through the introduction of many of their own brands, while the introduction of other third Fang Ban decoration brand positioning and other means, to become China's first multi-channel multi-brand integrated jewelry category Electronic mall.

China Silver Jing Dong Store screenshot

According to Zhang Jinpeng, vice president of the group, in addition to the "China Silver Jewelry Mall" online retail business, China Silver Group also plans to engage in silver jewelry entity store retail terminal business, through the developed coastal areas to open brand stores, the development of franchise stores, such as the layout of the silver jewelry market. It is expected that the first brand monopoly entity store will be operational in the second half of this year.

It is understood that China Silver Group Co., Ltd. and its subsidiaries were founded in 2002, has been in the middle of the silver industry chain. The company was listed in 2012, its brand products "Dragon Yong" sales of silver, according to the company said the purity of not less than 99.995%, has been "the national user favorite 20 silver brand" title.

China Silver Chief financial officer Mei and said that the entire retail business capital expenditure in this year will not exceed 100 million yuan. As for the Mid-stream expansion capacity programme, he pointed out that the new business investment had been adjusted to the end of 2015 from the planned 650 tonnes to 450 tonnes.