China social game developer Burson Interactive and PayPal cooperation

PayPal announced today at the 2010 innovation "X" developer Conference, Partnering with Chinese social-game developers, Boyaa.com, will use PayPal's latest virtual Goods payment solution in its three social games, the first Chinese social-game developer to work with PayPal.

Burson Interactive CEO Zhang Wei said that the company's customer satisfaction as the core value, the use of PayPal personalized context implantation (In-context) solution, users can not leave the game directly to pay, improve the security level of payment.

Zhang Wei also said that China's social gaming market is very competitive, PayPal for Chinese developers to enter the global market provides a special interest.

Global social games will be more than $800 million trillion this year, according to a new study by Eric. China's social gaming market is also very popular, including Renren and social networking sites such as Happy network, social gaming users are also up to tens of millions. But all this is not a hit, the real money from the social game developers are few.

"In the Chinese market, working with local social networking sites is usually a 30–40% of income, and China's social gaming market is more difficult to commercialize," he said. "Through the cooperation with PayPal, we can face up to millions of overseas game users, can achieve higher single user income." ”

As China's social gaming market is struggling to generate revenue, more and more Chinese social-game developers have recently been panning for gold because, compared to domestic social platforms, foreign platforms such as Facebook and Twitter are more lucrative in terms of proportion and size of revenues.

It is also the first social game developer in China to adopt PayPal payments in the game.

PayPal, a vice president of global product strategy, said PayPal could provide a more secure and consumer-trust payment for social game developers in the Asia Pacific region, says Shrauger.

Founded in 2004, Burson has three social games, including Happy Baby, Texas poker and real estate tycoon, with social networking entertainment games and multimedia software.