China's net-games Shanzhai and innovation game

"Cottage" This even grandpa, grandma generation of the word has been fully integrated into our lives, Shanzhai culture originator of the mobile phone, cottage notebooks, Shanzhai stars, Shanzhai movies, and even a series of Shanzhai packaging products ...　　Such a popular cottage culture, network games are naturally also escape, and even the extreme of the online game industry shouted: "No cottage, not online" super slogan. And the domestic game of the cottage speed is now staggering, "Angry Birds" as the most popular mobile phone game today makes its developers Rovio Mobile to earn enough money and eyeballs. And the domestic emerging mobile phone game developers are advancing with the times, "Angry penguins", "Angry Panda", "Angry Fish", "angry Frog" and so on, but no matter is angry xx but still can't surpass "angry Bird".　　It seems that the original power is infinite, is the old saying "has been imitated, never been surpassed." In fact, think about it, we can easily in any one of the original domestic online games to find very obvious traces of plagiarism and imitation, from the game world view to the character image, from the professional setting to the operating methods and so on. Even the so-called domestic super masterpiece of "sword nets 3" in the market to do when all shouted "Warcraft First, Sword net 3 second" such an amazing slogan.　　Once, "Shanzhai online games" is not only regarded as a derogatory term, because the game industry in China started very late, but because some of the game blatant "cottage", pure imitation, only to make the Chinese game industry "cottage" culture more derogatory. High-end technology does not mean not "cottage" "Sword net 3" is a very good, even as the so-called "World of Warcraft" comparable to play, function and "Warcraft" very similar. But the player's eyes are sharp, the end players think that play is not enough or not worth playing and a lot of loss. A research and development of six years of products can never get rid of the Shadow of Warcraft.　　Is it true that Chinese people really can't develop a product that transcends the "Warcraft" model? Ultimately, it is not the market that wants to carve out similar products. Q-Coin marketing can not stop the tragedy of the cottage there are two questions to be mentioned here, one is to carry forward the Q-Coin marketing "Three Kingdoms", like the end of 09, nine city in the loss of Warcraft, once to the "famous Three Kingdoms," reported with great hope, this section according to "Dungeon and Warrior" "adaptation" and the game in the set "Three Kingdoms" This background has also given people hope, and 200 million Q coins to dig a corner of the determination to see the nine city of the game's attention. However, the Shanzhai version of the DNF "The Three Kingdoms" difficult to escape the fate of the fiasco. The second is the promotion of the Q-coin marketing, which has been followed by a number of vendors, but the effect and influence I am afraid than the Three Kingdoms.　　It seems no matter what to do, the other Shanzhai is always no original NB. Screen after the comprehensive "cottage" dota the fiery degree of long-lasting, it is because DotA do not know how many domestic competitive platform to feed. and the domestic developersCertainly value the DotA game mode to achieve great success, so have to follow. The first is the Three Kingdoms of Dreams, but the author as a loyal DotA fans, have to admit that the game is too cottage: the hero's skills, even the map and the location of the meat mountain is exactly the same, DotA class games no more than MMO, free mode will have a great impact on the balance of the game.　　But it is a cottage, "dream of the Three Kingdoms" has been a thorough plagiarism.　　However, the development of Chinese online games for 10 of years is obvious to all, precisely because in the continuous cottage progress in a little bit of exploration and innovation, these innovations may originate from marketing, but also may originate from the business model of exploration, but also mainly in technology and game content innovation. The innovation of the human spirit system NetEase game's social system has always been its essence, "Dream West Tour", "Dahua West Tour" Success can not be separated from its perfect social system for the player to bring the kind of enthusiastic communication feeling. And as NetEase's another separation of the "Qian Female Ghosts" in Inherit the "Dream West Tour" "Dahua West Tour" of the social system, but also created a human system this innovative play. To be sworn, to become a monk and so on may bring a refreshing feeling to the player! Players in the virtual world of righteousness knot gold orchid, finished white still not only can live symbolic friendship of the special name, but also to obtain other than the sworn skills "concentric", and in the use of this skill, the team of sworn players will be called "concentric" defense increased state.　　Although this innovation is small, but in the play has given the majority of players more interactive. Tian Tu long remember ax under the technology innovation in the game content, play and technical innovation, domestic online games have been deeply criticized by the players. By the original product for batch art model and then when a new game on the market is countless. "Original, first", "Heavyweight, the most xx" number of online games have become commonplace. But what do the so-called technology players feel?　　Nothing more than a fuss! However, at the beginning of the second decade of Chinese online games, major domestic manufacturers began a new round of technological innovation tour, here have to mention a "day to slaughter Dragon" martial arts online games, because in the server technology, this tour uses a kind of called "AX" technology, it is said that with the support of this technology, Players can escape the shackles of the server, in any server bubble sister, find the base friend, to the enemy roaring-! This system let me feel quite deep, I remember when the time when the Brat, once in the game crazy like a girl, we brush a copy together, to see the scenery, with the baby ... She always seems to be waiting for something, but I was silly at that time do not know anything, but also with other girls laughing. One day, she left me a message saying, "Why don't you Talk?" Do you have to lose to know how to cherish? She said she could not go on, change the server to play. At that time I found heart pain, looking for her everywhere, but there are so many groups of servers, I finally did not find. If, under the AX technology net swims, I can not worry. Maybe I'll shout "I love you!"　　"She will appear in front of me." Fantasy West Tour game content Innovation Q version of the beginning of the system may be from the "Magic Baby", but it carried forward the true NetEase's West Tour series, especially the "Dream West Tour" is the culmination. "Dream West Tour" from the most basic game mode is to imitate "magic baby" may have nothing to say, but on this basis, "Dream West Tour" Many innovative play is the key to its great success. The first is the game of the material, at that time, Korean kimchi occupy a large half of the time, "Dream West Tour" based on the four famous classics do have too many attractive places, followed by style, "Dream West Tour" will be the Chinese classical architecture in the Q version of the leisure means soft together, the game played a picture of the picture-like feeling. and "Dream West Tour" according to Chinese players to play online games love to make friends of the social system designed by the outstanding innovation, because of excellent social system, any new player into the dream first contact and attracted to the system is often, while the new players apprentice, Getting into a gang is also about using the social system, the one that consolidates his social circle. Because many of the fantastic systems are based on a perfect social system, the best friends we can dream of are acquaintances through social systems.　　It can be said that "Dream West Tour" will be online games between people's interactive behavior to create more pure. Conclusion: Chinese online games have gone through a full ten years, and the word "cottage" has been used countless times in this industry. But back to the history of the development of the Chinese online games, although the imitation, plagiarism, but there is no lack of some of the content of independent innovation. In the industry has been relatively mature, channels, business models, technology has been relatively perfect conditions, High-tech and play innovation is the right path for the development of the industry. (Digging the shell net)