China's online games trade market gradually showing the trend of excess, the original online pressure huge

Xinhua Beijing, February 14, despite these years, "Red Sea" the word in the online games industry has been mentioned more and more, some small and medium-sized enterprises are also difficult to enter the increasingly saturated market as easily as once, but the pace of domestic games never stop, in order to perfect the world-led online games export giants under the pilot, A group of enterprises to enter overseas are thriving. At the close of the China Gaming Industry annual Meeting, Sun Shoushan, deputy director of China's press and publication administration, announced that the 2011 Chinese gaming market had reached 42.8 billion, an increase of 32% per cent compared with last year, a very encouraging figure. However, this does not mean that China's online games are still flat, foreign markets, the same variety of imported fine works continue to pour into the domestic market, China's online games trade market gradually showed an excess trend.

Compare the advantages and disadvantages of the original online games pressure huge

At the end of last year's Ling Award 2011 excellent Game Works Selection contest, the player's favorite online games and players most expected to play the game is a foreign research and development of the collection of more than half. According to statistics, in the past two years, China is South Korea's largest online games export market, which means that domestic games are facing an unprecedented challenge.

The crisis of the national original net swims is not only from Asia, but also face the impact of many European and American Games products. Not to mention the classic "World of Warcraft", some new products are also sharp. The recently-launched "Star Wars: The Old Republic" (abbreviated as Swtor) up to 40G of clients for China's online gaming market is undoubtedly an abnormal number, its sales price is staggering 60 U.S. dollars, Monthly card is more than 14.99 U.S. dollars, converted into renminbi, the equivalent of each player at the beginning of the game at least to invest nearly 500 yuan, but foreign players are still flocking to the first week of online players have been more than million. At home, according to industry statistics, 2011 years the highest online number can reach 50,000 people and stable in 50,000 people's game, but only a few 20, of which more than half of the operation has been more than three years of the game, many games in the short term PCU a jump top, but the late loss is very serious. Short life cycle, has become a domestic game can not bear the pain. This phenomenon has also aroused the attention of the entire online gaming industry, in January this year's game industry annual meeting, the participants in the Games business big guys have on the Chinese online games how to seek breakthroughs in the production of real online games and a masterpiece. The Perfect World Interactive entertainment company President Zhouqi also specially takes swtor as an example to point out: "The Chinese net swims needs to return to the essence, launches the real fun exquisite product, can let the Chinese game industry have the long lasting vitality and the competitive power!" ”

Enterprises when the painstaking cultivation, innocence

Steel is constantly quenched and hammered into the hammer, a good online games also have to undergo many tests and corrections. Shortly after the launch of the Swtor also often get players in the forum to reflect the bug report, but can be repaired and properly handled in the short term. According to BioWare, they stopped many players who used the game's bugs to influence the balance of the game. This kind of quick and rigorous processing way is the domestic net swims the manufacturer to be short of, some swims, once appears the bug, means the player's massive loss and the life end. Compared to the domestic many online game manufacturers of high production, BioWare spent 5 years to develop swtor, to showmanship suction gold as the primary purpose of the impetuous nature can not be compared with it.

The revitalization of domestic online games, promote the national original, is the pursuit of each business enterprise. But the domestic net swims face "homogeneity is serious" "The Global competitiveness is weak" and so on key problem but not to improve, Zhouqi, president of the perfect World Interactive entertainment company, pointed out at the 2011 China Gaming Industry Annual meeting that "we don't want to make the game a factory-line production model, but to return to the essence of the game, For the vast number of players to create a happy product, rather than produce only market revenue products. "In this respect, Zhouqi also said that the perfect world will always implement the strategy of fine, with great concentration to create a masterpiece." And this is undoubtedly a compulsory course for all Chinese game development companies.

The game when the Sea Na Chuan, blend culture

At this year's China gaming industry annual meeting, the Sun Shoushan deputy director of the Department of Special points out that there are "homogeneity" and "low quality" of the Chinese online games. Investigate its fundamental, the plot thin, the game is not high is the biggest reason, in order to attract players, many of the game is simply click to upgrade the mouse, can play small, this concept has caused the same game today.

The Swtor plot was set from two Star Wars related novels. In addition, the Dark Horse Comics also released a set of online comics to introduce the game in the period before and after the major events. The big game background will bring a strong sense of generation to the player, which is one of the important reasons why swtor can attract so many players.

On the other, domestic online games have a great advantage, that is, 5,000 years of Chinese cultural heritage, whether it is ancient myths, martial Confucianism, or the anti-Japanese hero, each period has a large number of legends and literary works to do support. A game if you want to get a longer life cycle, the fascinating plot is a prerequisite. The perfect world of the classic game "Perfect World", "the immortal" is able to flourish, and even attract a large number of overseas users, the root of which is to be able to integrate the ancient Chinese mythology and the essence of fine literature works. In addition, the game in the production also need to strive for excellence, there is originality, blindly "click + Upgrade" can be rampant for a while, can not be circulated for a lifetime. This requires technical staff to embrace the game itself enthusiasm, from the details to create a fun game.

Domestic games market growth slowed, facing the impact of foreign products. The global market quality is overlapping, the competition is grim, so under internal and internal turmoil, how should Chinese net swims contend? Sorrow is Hing, Yi is waste, just like the perfect World Zhouqi said, the Chinese game industry when calm down to reflect on, return to the essence, create fine, not just new.