Chinese and Japanese games, how to localize?

Yomo History: Japanese Hand Tour market veteran Zindianji also: from Croos, a listed company. Do venture capital, in China for 10 years time to do: from Dena China Song: From the motorcycle century Japanese anime IP can be successful in China? In Japan how to get these IP, such as revenue or promotional methods, get IP after what benefits? Yomo history: We and operators, as well as the IP has a very good relationship, and "Conan" developed the same name of the game, in Japan did not promote the situation, the light of this IP, in Japan has 800,000 of the download. But after one months to find a carrier in China, there have been several piracy in China, the problem is very headache. Zindianji also: Our first year to develop mobile phone games when using the IP of Japan, but the second year of more and more expensive Japanese IP, we began to develop their own IP, the back two or three games is our own development of IP, this is also very successful, the most successful game one months income of about 50 million or 60 million yuan, At present, the most profitable game is their own development of IP, we are not giving up the meaning of IP, we also have to find the IP Team Development page tour. What are some of the difficulties in working with these old IP companies? Yomo history: The promotion in Japan, each should be carefully confirmed. In many markets, every part of the place to be confirmed, the workload is very large. Is there any good way to let Chinese manufacturers get the IP of Japan? Zindianji also: one is to communicate or to say is the question of culture. Japanese companies have a long time to make decisions and have to be patient. The best way to find a Japanese agent, or Japan's partners with the Chinese enterprises to take IP. For the difference in the construction of the Chinese-Japanese game, you can enumerate the places where the development and the game are introduced, could you change it by localization or not? Zingyi: To be divided into two sets of games, research and development is completely different situation, only the use of art, plot and core play three points, all the pay points, follow-up checkpoints, are changed again. In the past three years, if the game comes directly, want to do a localized, successful game there is no door, China's market and the past is not the same. Each game is not the same, the Japanese game is biased in the pages of the works, but also biased to the PC, this depends on the game plan. When people take the game to think about how this game in China to do, not because it is a good game so I will go to get. Song: We've communicated with several companies, we've taken Japanese companies, and all the conclusions are that the code has to be done again. Because the Japanese game and the Chinese game infinitely many differences lead to the standard version of the Japanese game to get to China is simply impossible to succeed. So we are considering a problem, the plot can be used, the core play may not be able to use all, can stay left, including the bottom of the server to the client, including the plug, network optimization, new income guidance, operating activities. Now we take the game, before thinking about a little change, or not change, but now found to followChinese routines. China's card game has long surpassed the Japanese to open the card game understanding, open a certain to open, rhythm must be accelerated, the delivery of things must be province. Japanese games always let players fumble, but the Chinese people do not have the patience, and Chinese players want to make money does not let him cool, it is impossible for you to spend money. Japanese games pay attention to fairness and fairness, like to let everyone do one thing together. For example, the Chinese play Mahjong touch home, eat home, card at home, according to this mode, even if a copy of the game also grab equipment. Get the code to think about doing it again first time. To do a project in the initial planning, art documents are necessary, but the code from the Japanese game company has no documentation, said the development of the time there is no documentation, we asked Tencent, Shanda found that all the problems faced by all the same, we suggest that Japanese companies to do game development when you can first prepare the document. Code management can you give Sven a version management tool, we work together to do, a lot of problems in the development process of Japanese games really in Japan is very good game, but in the field of research and development and design is relatively early stage, but the words back to the Chinese game to Japan to go also not good, too quick, Japan does not accept this, the Japanese local development companies to do, the fine arts can not achieve the requirements of Japan. We like the IP of Japan very much, but the cost is too expensive, say to get China to do issue mg price multiply by 3, to take the IP of Japan, the second half of this year to Japan's IP Chinese companies have to wake up after the loss, the original Japanese IP cost is too high, the cycle is too long, and so on line next year, all over the country pirated, "fire shadow "," Pirate King "," Crayon small new "and so can think of names in China at least more than 10 of the piracy, piracy has been washed users of the case, and then to get the genuine, users think you do is pirated, still installed in China can not call the sea thief King called" Sailing King "Fire shadow put in 360 download amount is the original 1/ 8, the Chinese market and the Japanese market is completely different. I hope that Japanese companies will lower their expectations, not the past are all the hands of gold to swim, take IP, good art in China to do deep development and transformation, this is true, we and Yomo history, Zindianji also jointly developed products, this is more IP than, we know more about Chinese players, we do research and development for seven years , we know the Chinese market very well. Japan's IP came to China to spend a lot of MG, but can not make money? Yomo history: We used to have a lot of partners, also done a lot of localization, a lot of publicity, now in turn we are divided into areas, pieces to do, in the setting of a KPI after how the two sides win, first to think of this methodology, in overseas performance is also rising, and local companies if the other side said the cost is high, We are starting from the cost of the decline, or mutual win relationship, in each of the areas have done a good job, now should be no problem. Zingyi: I think the Chinese market itself and the PC page Tour market and the end of the market than the hand tour market is relatively clean market. ChannelsHave this consciousness, the first how to fight piracy. Second, how to work with Japanese companies, how to achieve success in China, this is a problem we have to consider this year. In the Sino-Japanese joint development, operational cooperation, from the perspective of Japan's companies and China's corporate perspective what kind of talent? Do you need to know Japanese? For example, the Japanese game is very proficient, each company has such a talent, then cooperation can be successful, in the end need what kind of talent? Zindianji also: If part of the team in China, part of the team in Japan, the code, planned in China, such a way can also be done. If part of the code in China to do, part of the written in Japan, what kind of people do not care, but the division of labor to be clear, their own development of their products, listen to each other's opinions. Song: The most important Japanese companies must trust Chinese companies. Fundamentally, Japanese companies have been skeptical of Chinese companies, do not believe that the Chinese market only Chinese companies to do a good job, that my things in Japan is very good, I should be very cattle in China. Including IP issues, should do some promotional activities, but the Japanese companies on this request is very harsh, strict, I would like to send an article out of the copyright party said this is not good, that no, the trial one weeks of the wrong live the best release period, this is PR has not done AH product transformation. If the whole network to get rid of the activity to change, in fact this is already a new game, just look like the original Japanese game. A lot of things should let Chinese companies do, bold innovation, so that there is an advantage, there is a creative point, even if the play than other China's card game a little bit close, but the foothold has been much higher, coupled with a very fine art, so much more than doing a simple localization can produce effect. Want to bring the Japanese game to China or overseas, choose China's partners, in addition to economic conditions, and so on, choose China's partner's conditions? Yomo history: My point of view and other companies may be different, large companies and large companies in China, have met, have been negotiated, thrown out of this olive branch, the scale of influence is very large, we do not have the advantages they are there, we feel that the view of the choice of our partners we join together, common development, Ability and resources to complement each other. Publicity also jointly consider the advantages of their respective strengths to find common development cooperation. Zingyi: including IP, overseas games, said the communication we will do, and China's partner is very simple, we hope that China's partners in China has its research and development capabilities, such as cool running also line, ARPG also line, in their own areas of core competitiveness. And Japan's communication, operation, promotion we will help them to do, we very much hope that in China's core competitive companies to work together, this is Dena demand. Zindianji also: In the overseas choice of partners I think trust is very important, the understanding of both sides is the most important, of course, the development ability or earning capacity is also very important, or together to carry out a project requires patience, the most important trust. Song:Each model is not the same, Dena in China for many years, may not need to distributors, their own and channel operators do this no problem. But for most Japanese companies, or to find a domestic high-quality distribution company is the most effective and practical, can really find traffic to find a user base, help the game better. It's easier said than done, but it's a very complicated operation, and it's very important to find the right distributor.