Chinese buying binge abroad is confusing

"Who is the most wasteful person in the world during the festive season?" "The answer to this question may have been Japanese or Korean, or American, twenty or thirty years ago." But during the Chinese year of the Rabbit Spring Festival, from London to Berlin to Las Vegas, from Tokyo to Seoul to Dubai ... Chinese consumers have become the "wealth of the World". In the global economy still some difficulties, China's "crazy buy" overseas display of the strong consumption capacity, so that countries in the media frequently sigh: The Chinese people is poor is rich? In these media and many scholars, this is a part of the Chinese irrational consumption phenomenon, but it may be like the former overseas Japanese, Korean guests, as well as the real existence of a period of time. Perhaps, until the Chinese in the British shop can be settled in renminbi, or to the Japanese and South Korea and other countries more and more convenient visa procedures, will not appear so "conspicuous." To this end, the British University of Oxford history scholar recently wrote a book titled "China Forward, the world is also moving forward: Chinese consumers change everything, but when he analyzes the Chinese consumer mentality, he sums up a reason why Chinese people think: if the Chinese cannot create their own brand name in the world,　　Will naturally seek to buy western brands. Foreigners envy the purchasing power of the Chinese South Korea's Asian economy, February 10, published an article entitled "Chinese tourists covering the earth," saying China's overseas visitors rose 60% per cent from a year earlier this year. The article said that now rich Chinese young people also popular "International Driving Tour", driving their own car to Thailand, Laos, Cambodia travel. Thai media reported that during the spring Festival, about 130,000 Chinese tourists to Thailand to travel, to create nearly 3.5 billion Thai baht (about 114 million U.S. dollars) of huge profits. In an interview with Global Times, Li Shen, president of South Korea's tourism commune, said the number of Chinese tourists has been similar to that of Japanese tourists, but the ability to consume is the highest among all foreign visitors. Chinese tourists tend to take the already prepared shopping list, fast in Korea's major brand stores shuttle between, and the Japanese appear cautious, look more buy less. The Japanese economic News reported 10th that "Chinese tourists who buy high-priced goods are very eye-catching". Located in Jinggang County, the top brand discount store of the Department of Propaganda Department head of the Department of Intellectual Beauty said: "Now the Japanese brand consumption power is gradually weakened, the future can seize the Chinese tourists is the key." In the 30 's, Zhu Ziqing, who studied in Britain, wrote prose about the locals at Christmas, because of the bad days, no one has the mind to find happy, Christmas has become everyone's embellishment. More than 70 years later, as a result of the financial crisis, the British Christmas atmosphere and cool down. David Childe, an analyst at the British Retail Association, told Global Times that Britons have been pretty shabby for the last two years and that businesses are chilling. Last Christmas, large British department stores were struggling to sell more than 50 pounds of cosmetics or garments. At present, the Chinese consume the entire British luxuryThe market is 1/3 of the goods, while the British people account for only 15%. So, many Britons are asking, how can the Chinese be so willing to spend money on New Year's Eve? Whether it is to buy a wild overseas, or the Chinese people in the domestic holiday when the lavish, all let the British sigh.　　Thomson Mclainer, an Asian cultural scholar at the University of London, also told reporters that the Chinese people's purchasing power is the envy of the British. In addition to envy, some media in Europe and the United States did not forget to China's "crazy buy family" ridicule. British Guardian reporter said, many Chinese New Year thinking way is: can buy Burberry and Chanel in London, why still eat dumplings in Beijing, set off firecrackers? The U.S. Wall Street Journal reporter said that for many wealthy Chinese tourists, celebrating the Spring Festival is not the sound of firecrackers, but the foreign shops are the jingle of the Register. The Los Angeles Times reporter found that Chinese elite men also love to use foreign brand-name bags, because they will appear "very tasteful", which makes some leather luxury manufacturers can not believe that they have such a good luck ——— the world's largest population, both men and women like designer purse. German weekly 13th also "the Chinese bought our car" as the title, because the Chinese New year, the Germans buy more cars to wait for a few months.　　The Vienna daily, Austria, said that during the spring festival, China's sweeping mission was welcomed by the world, and Chinese people snapped up jewellery and luxury watches, but rarely favored them as much as Russians, because European clothes were usually too large.　　Will the renminbi be used in UK stores? Retailers in many countries are taking steps to accommodate the high consumption of Chinese tourists. For example, in South Korea's major department stores, Chinese guidelines can be seen everywhere, but also to hear Chinese radio, UnionPay card is also basic unimpeded, many staff will take the initiative to introduce goods in Chinese. Harold Department store in England employs 40 Chinese-speaking employees and plans to set up an additional terminal to swipe the Bank of China card. Britain, unlike France and other continental European countries, is not a Schengen visa country, so people planning to go to the UK need to apply for a separate visa. British business owners such as Harold's department store have pressured the government to simplify visa procedures for Chinese shoppers to avoid Chinese shoppers going to Paris or Milan.　　The relative complexity of visa restrictions will cost British luxury retailers up to 165 million pounds in the next two years, according to the Financial Times. The approach to lower visa thresholds has been "popular" in countries such as South Korea and Japan. In addition to shopping, during the festival to South Korea for "medical sightseeing", cosmetic surgery, the Chinese people also increased year by day. To this end, South Korea in May 2009 launched the "Medical Tourism Special visa" system for the need for Chinese to provide convenience. In July 2010, the Japanese government, after opening the first anniversary of Chinese tourists ' visit to Japan, also lowered the 250,000 yuan income threshold for individual travel visas. "Global Times" reporter interviewed several travel agencies in Beijing, employees only stressed that a personal visa to have 50,000 yuan of deposit certificates, and some said there is no threshold for annual incomeBusiness。 For these special care, University of London scholar Mclainer expressed concern that he argues that if the British government really opens the door for Chinese tourists to stimulate consumption, the British will probably complain more about the Chinese because it is good news for luxury goods, but for some ordinary sellers, there is no profit.　　, they will inevitably scold the Chinese nouveau riche mentality behind. The fear of British academics has not yet emerged in Germany. Reporters in Germany for many years, never heard that because they do not buy goods, Chinese tourists were the German tour guide or business abuse of things. At the KaDeWe department store in Berlin, Global Times reporter saw a 30-year-old Chinese female visitor spend nearly million euros to buy five or six designer bags during the Spring Festival.　　The shops are also polite to the less lavish Chinese. Zhang Yiwu, a scholar at Peking University, believes that when Chinese people buy things, they tend to spend a lot of money on top brands, but don't want to pay when they feel they are not worth it or have a brand they've never heard of, and sometimes they're not willing to cover service consumption, such as tipping.　　Therefore, he believes that when the Chinese become strong buyers abroad, overseas businesses should respect the Chinese consumer habits, according to the Chinese way to adjust the business strategy. During the Spring Festival, The Daily Telegraph also published articles saying that Chinese tourists are soaring, allowing UK stores to accept the renminbi soon. The predictions were made by the author of Oxford University historian, "China goes forward, the world is moving forward: Chinese consumers change Everything", "Made in China: Chinese consumption and national creation," Carl Gotte, who concludes that the Chinese also want to create their own internationally competitive brands, But if they are not able to do so around the world, they will naturally buy more and more Anglo-American brands like Volvo, and the unprecedented consumer impact of Chinese tourists overseas will make the renminbi a common currency for British stores, like the dollar, the euro and the pound.　　According to Gert, shops in the Bond Street in central London have begun to accept Chinese tourists ' yuan. Still not out of the "irrational consumption" of the Wall Street Journal in an article entitled "Chinese holiday consumption comparable to the United States," said the Chinese reputation for thrift may be destroyed during the spring festival during the splurge. But in contrast, while Chinese consumers spend an average of $8.75 billion a day on the Lunar New Year, more than 1.18 billion dollars more than Americans spend on daily holidays, the Americans ' holiday season lasts for two months, a shopping marathon, and Chinese Spring Festival consumption is a sprint sprint and consumes a lot less per capita than Americans.　　The British and other media in the report on Chinese luxury overseas consumption, also mentioned that there are many domestic "fear of family", because less money did not return home for the Chinese New Year. However, in the next 10 years, the Chinese holiday to the overseas sweep of goods, crazy shopping trend may not be reduced. By 2020, China will be the world's largest consumer market for luxury goods, according to the latest report released by CLSA in early February. But there are a lot of people abroadToo much holiday time on the purchase of the overseas feel puzzled, that the stimulation of the consumption of goods and go abroad to enjoy monuments and beauty of the feeling can not be compared. Just as the British travel to the United States, the choice is Yellowstone or the Hawaiian sea, few people are crowding in Macy's department store. In London, the Guardian recently interviewed a Chinese consumer surnamed Wang, who bought a designer handbag of about 15,000 yuan for a friend, equivalent to one months ' wages for an average Englishman.　　This makes the British media marvel that the Chinese "ritual culture" is under the impact of commercial society, and may become the source of corruption. Another reason why Chinese are buying wild overseas is that prices are cheaper, better quality, and there is no concern about fakes.　　Korean media to the Chinese people like to go shopping in South Korea, the reasons for the analysis, that the South Korean clothing, cosmetics and cheap, especially in South Korea's regular shops almost no fakes, Chinese tourists in South Korea shopping can be assured that "blood spell." German "Le Monde" 10th also "China buy empty France luxury shop" as the title of the report that the Spring Festival means that the French luxury goods sales and high innovation, the Chinese people love ostentation and prestige, luxury goods just represent this feature. German financial network analysis said that Chinese New year consumption still did not go out of the "irrational consumption" of the circle, the Spring Festival is still too much attention to shopping, little attention to cultural activities. "With China's high economic growth over the years, the purchasing power of the middle class has grown in the People's Republic, and they are also guided by Western tastes in consumption," the FT said, commenting on Chinese consumption abroad.　　To this end, some German brand-name enterprises, in order to cater to the Chinese "worship mentality", is not produced in China. In an interview with Global Times, Zhang Yiwu Wu said China's influence on the world economy began to shift from production to consumption over the years, similar to the case of the "Asian tigers" when the economy took off, but with a large population and a higher consumption capacity, the global economic pull will be more pronounced, In particular, the residents of the two or three-line cities in mainland China have begun to move closer to the living standards of the first-tier urban dwellers.　　But he believes that the Chinese "crazy to buy" overseas is a conspicuous consumption, irrational, but also need to guide. When China overtook Japan as the world's second-largest economy, Chinese consumers are replacing Japanese consumers as the mainstay of global luxury spending. Some retail analysts in Europe and the US have bluntly said that Chinese tourists are "new Japanese". The Japanese often show nostalgia when talking about lavish Chinese tourists. In the 80 's, the Japanese, like today's Chinese, extravagantly around the world, many Japanese give gifts to relatives and friends, "do not buy the right, only choose expensive." At that time, the famous shops in Hong Kong and other place arranged for Japanese tourists to be received by Japanese-speaking clerks. After the bursting of the bubble economy, the Japanese way of life is also tending to be simple, with more and more youyanjiangcu, shopping coupons and other practical things. Similarly, in the 90 's, rich South Koreans have also experienced a foreign "blood spell", "Crazy shopping" stage, but as Koreans travel abroad and study abroad,The normality of business trip, more and more Korean people's consumption view became rational. (This newspaper in the United Kingdom, Germany, Korea, Japan, the special reporter Ji Shuang cheng Houssou newspaper reporter Zhang Wang)