Chinese game death file: Dead game lost Youth

Tomb-Sweeping day began in the Zhou Dynasty, "after the vernal equinox 15th, Dou Ding, for qingming, when all things are clean and clear, when the gas Qing Jing Ming, all things are obvious, hence the name."　　"It was a day of grave-worshipping. Has the ancestor namely has the root, for Chinese network game, now still is in the root stage.　　From 1999 to 2010 these 10 years, all the pioneers or martyrs, for the entire game industry to provide experience or lessons. And in the tomb-sweeping day, we should especially pay tribute to the products that have died. Most of the games that can be martyrs are the means to explore the way forward.　　And the cost of this exploration is in exchange for an industry that has swelled to tens of billions of of its value. Behind every dead game, there is an inability to dispel memories, from the operators, but also from the players. Those dead games, some almost no one remembers, and some players in the initiative to revive the resurrection, and some, has been resurrected and coming to market.　　This is not just a list of editors who launch this issue of the death of Chinese games, but it is a heavy emotion. Ten years, almost consumed a generation of youth and blood, they should not be forgotten.　　Their stories, so that the living more cherish the present, go forward. What do you think is the biggest cause of game death: death survey This could be the easiest death survey in history.　　Even compared with the commercial war, these discontinued games products are always calm and cool. The death of the first available online game occurred in 2002, when nine cities closed its game "Pride City" for its poor operation.　　The game is not so well known that it is dead. And the recent death of the game story is about to happen, while writing in this article, Century Tiancheng announced its "Emergency island" will be closed on May 31, 2010.　　For many players, the obituary was the first time they heard of the game. The game industry that is, a game to market will encounter a warm look, and then the players gather and gather, when no one cares, the game died.　　Then, the player began to miss, not only miss the game, but also in the game that time invested in the time and emotion.　　There has never been a service like a game that puts people into it. Death classification through the survey, listed 123 death games, including domestic original and Korean imports of games accounted for more than 70%. That's not surprising.　　In fact, considering the total number of games, domestic original and Korean import game mortality is far lower than the European and American Games and Japanese games.　　And the Chinese game market pattern, also in the Sino-South Korea competition localization. Cause of death in general, the direct cause of game death is the loss of the player. And behind the loss of players, there are often some mistakes or the last resort to the story.　　These stories can be summed up into 10 categories. 1, acclimatized. Almost all import games face this problem. Even the games from South Korea, like "Guild Wars", have a game theory that Chinese players can't accept. and theAt the end of the day, players give up the game.　　This phenomenon in Europe and the United States most obvious game, operating in China's European and American Games, half died in the acclimatized.　　The so-called acclimatized, including the cultural content of the game is not understood and accepted by Chinese players, game operation is difficult to be adapted by Chinese players, game world view and system paradox of Chinese players ' ecology. The most typical example of acclimatized is the game "Magic Sword", which is the interactive agent of heaven and Man. In a world without a war-bound worldview, Chinese players accustomed to following the rules of the game are at a loss and leave. The game in Europe and the United States has achieved great success, its gameplay has been affirmed by many Parties.　　But in China, the game doesn't play. 2, the operator capital chain break. Online games is a business to spend a lot of money, and people who will spend money, often can be successful, in the current Chinese game industry, more than half of the market is born. Similarly, not spending money is likely to lead to failure, the most direct manifestation of the financial chain is broken. In the "Chinese game Death file" in the statistics of the 123 games, there are 37 death games involved in the problem of the operator capital chain break. But the operator capital chain rupture causes the game death the situation often also has one characteristic, namely must have "the complication". For example, "A3" and "big sailing times ol", these two games to investigate its root cause, is indeed the operator capital chain break.　　But in a detailed survey of their death details, the former can be attributed to the death of irresponsible marketing, which is more absurd because operators have run away. 3, plug. Plug-in is the Achilles heel of the Korean game, but it does not mean that in addition to the Korean game will rest easy. Almost all operators have to invest a lot of resources to deal with the problem of plug-in. Plug-in shortened the game life, the destruction of the game and balance. Like drugs, it stimulates the nerves of players and operators, and then corrodes the whole game. Because of the countless games, and the most Jietan is NetEase agent of the "elves."　　Its players now recall the game, still used to use the plug-in regret unceasingly. 4. Product quality problem. This is a big problem that can be subdivided into four categories.　　And, no matter what kind of problem, as long as it is related to product quality, almost all players are voting with their feet, no room for redemption, will die. (1) Game version update. Online games and stand-alone game in the content of the huge difference is that the net can be updated and upgraded in a unified world view of the premise of the new game content, and even some games can let the world view of evolution, and then derived more, "World of Warcraft" is such a master. Blue Port Online CEO Wang Feng once said: "Single game is like a movie, bought a ticket to read the good, perhaps like to see several times." But the game is like a TV series, if it is good enough, has been photographed for a long time someone to see.　　"When there are no new episodes, the player's choice is to turn off the game and it's hard to pick it up again." Jinshan CEO begged Baijun once evaluation agent game is "for others to do wedding clothes", for the agency operators, the worst problem moFor a variety of reasons, the open business has lost the successor version of the game. This kind of thing, almost all game operators have met, Liansheng, nine city such big guy is no exception. At the product level, famous's "Peacock King ol" and "Broken Galaxy" are due to the product version of the problem, and in the domestic gorgeous to fall.　　Even the "King of Kings" and "Yuan Jian ol" such a domestic masterpiece, in the game version can not maintain the speed of renewal, as difficult to escape doom. (2) The technical level is insufficient. This is a cause of death that need not be discussed. There is no diamond the ancient adage that does not hold porcelain alive is universal truth. Of course, the reason for the death of the online games, the popularity is not high, such as "Heaven and Earth", "Bucket ol", "Heroes century" and so on. It's worth noting that behind the game of technical reasons, there is often a small company that collapses.　　Online games have become a capital-intensive industry, no doubt. (3) Bad user experience. User experience has always been a virtual problem, it is difficult to describe exactly what kind of performance is enough to cause the game to die of the user experience. Needless to argue, however, there are a lot of games that are dying of unresolved program optimization problems and server-side cards, or even bad Chinese. Of course, there are also counter examples of this problem. Dubbed by the players as "off the line city and the weak warrior" of "DNF", in the case of card machine still do more than 2.1 million of the same time online number. But remember, Tencent's demand for product user experience is harsh, there are few IT companies in China compared to (4) configuration requirements too high. Playing the game is like taking the balance beam, not only let the player play the cool, but also let the player play on. The first encounter because of high computer configuration requirements can not be popular may be "A3", in 2002, the Internet café to install the "A3" client is not an easy thing. And such stories continue to repeat themselves in 2009. So many of the two or three-line city of Internet cafes have to configure demanding 3D games at a distance.　　This problem is not unique in China, even in South Korea, August 2009 also appeared the Dance game "Mstar" due to the high demand for the deployment of news. 5, the market strategy failed. The segmentation of the game market has been more and more in-depth. Product positioning, user training and marketing must complement each other, otherwise the direct result is that in the test period can not attract a sufficient number of players to lead to a direct outage. "Empire Online", "Dream", "Secret Environment", "Magic Snake" and so on all died. In fact, the difference between the death of a game with too few players, the quality of the product or the marketing strategy really needs some analysis.　　And in view of the general quality of the product in the case of the appropriate market strategy can still be successful-the best example is "Shu gate ol"-so the priority to determine its market strategy, such as the market strategy is not too big problem and the phenomenon of players too little, it is identified as poor product quality.　　Reborn after death? In a survey of the death archives of China's games, it is important to mention the three games that still have a big market: KingKing, "Tianlong Eight", "Dahua West Tour".　　These three games either experience the brink of death or are already dead, but then get reborn. In the "Chinese game Death file," the full text of the three games have detailed elaboration.　　Overall, their common point is: 1, the game concept and quality of vitality is still exuberant, product soul Undead.　　2, the director of the game and the insistence of the senior executives, endure the death trough.　　3, with the Times, will inherit and innovate beneficial integration into the game, giving the game new vitality.　　Moreover, it is worth noting that these three games have experienced more than the average research and development cycle of domestic original online researching and developing time, but also won the industry's leading market revenue. If the question "whether a game will die," and ask "whether people can live forever." But if the soul of the game is still alive, if there are people full of ideals and beliefs to build a new torso for the soul of the game, then the game can be resurrected.　　Compared to the above analogy, can be associated with a year of the National College Entrance examination Composition title "If the memory can be transplanted." In the course of the investigation into the cause of the death of Mad Tank II, almost all of the players in the interview said: "Can we bring this game back to life?" "In fact, compared to the above three games, this is possible."　　However, given that it is a Korean game, and the domestic only through the introduction of proxy, Jingjian, whether there are agents willing to take this risk, it is hard to say.　　Die Another day? The dead are long gone, and the living are always in their own.　　After this tomb-sweeping day, how many game makers have reviewed their predecessors and learned lessons? At the beginning of this article, it is mentioned that there will be a game death in one months. But thankfully, two months later the King of Kings 3 will open the test, a rebirth.　　The movie "Death Comes 2" raises the idea that only freshmen can defeat death. The new life of King 3 does not mean that the death story of the Chinese game will not continue, but the story of all the dead pioneers and martyrs will be more meaningful, the future of the Chinese gaming industry is even more glorious.