Chinese online games to complain the cost of the sea developers

The Chinese net swims the market "looks very beautiful", but when the overseas game unceasingly competes with the domestic game market, the competition becomes more intense. "Blood spell in the end" is not a wise choice, so, let the game "go out" is imminent. Kirin Network President Shanhu has said: "To go overseas, this is forced, but also the fate of the industry, is the general trend." Why there was a silk road in ancient times, because silk could not be sold completely locally, sold to Europe, could sell sky-high. "Network game is one of the core content of the cultural creative industry, an excellent online games can be derived from movies, books, cartoons and a series of products, and the Chinese online games market lack of overseas exports, but also led to Chinese films, cartoons and other cultural and creative derivatives overseas market congestion." So, what kind of game can suit the taste of overseas players?　　What kind of props can make a global player willing to pay? Developer agents to the high cost of complain online games the rapid growth of the cost of development is becoming a headache for developers the first problem.　　At the same time, the core user group is shrinking day by day, no matter how the quality of the game, no one can guarantee which products will be profitable, as the "World of Warcraft" as the sale of special sale of the net less and fewer. In such a competitive environment, "the cost of the development team must be controlled." "China Green Bao Net strategy development vice-president, overseas Business Department President Wu said," finally group A team, a patchwork of 10 million or 20 million, after two or three years, after the ordeal to do out of the game, but also with rivals killed badly, want to recover costs is difficult. "For developers, the cost reduction is imminent, for agents, the high cost of the game contract also let them helpless." Aeriagames Business Development manager Lu Weiming believes that the cost of signing Chinese games is indeed much higher than in other countries, "I know that the Chinese market is very large, but as an international operator, agent games generally with the global game to consider cost-effective." "In fact, the agent of a game, in addition to pay the signing, there may be some fees to continue to pay to the original game, plus marketing, equipment, customer service, personnel and other miscellaneous, undoubtedly increased the agent's operating costs." In addition, according to the geographical characteristics of the game to make changes. Russian destinydevelopment China business representative Mengyang to this deep experience, "Sometimes the signing cost is indeed too expensive, and our domestic game has a serious problem, is the homogeneity of serious, basically we get the game will immediately adjust, Props or career settings need to be modified according to local specific habits. "The operating team everywhere pay attention to" matching "developers are tantamount to a manufacturer of goods, and operators are equivalent to the channel of product promotion, agents are different channels to promote people, developers, operators and agents how to find to cooperate with the tacit understanding of the teammates to achieve a win? American Outspark Company Chen Jinbo think, "mainly look at both sides in the concept, market positioning, transportAbility to do business, research and development capabilities can be mutually agreed. Our operators, who have done well in the United States, who have done well in Europe, have a subdivision that I think is a trend. "China Green Bao Network strategy development VP, Overseas Business Department President Wu more value team," if it is a very reliable team to do, I may be less attention to the background. If there is a good art team, the details do well, it must be to make a project has a different place. "The net swims" the local and the European and American players appetite similar what kind of game suits overseas market? US aeriagames Business Development manager Lu Weiming said: "We have not for what kind of game in North America can be a definition of success, we will try, but if a game in China has been successful, we will be more willing to agent." From "Pinball Hall" this game we found that Chinese players and European and American players have a similar appetite, which makes us firmly believe that, in addition to a very traditional culture of the game, Chinese online games are likely to succeed in North America. "The American Outspark company Chen Jinbo thinks, happy farm this kind of game is the global" takes all "the game," the domestic player and the European and American player's consumption habit is different, therefore enters the European and American market to add some elements, in order to conform to the local network environment and the player's custom. "" Europe and the United States have a variety of players and a variety of cultures, "well-known European game Enterprises Gameforge China Chief business Representative Li Shaozhong think," Do not consider their game is in line with the European and American markets, but to their own game content and play set, in Europe and the United States to do a detailed investigation, Find out which company's customer base is the product to target customers, give their products a targeted development space. So this is still a market segmentation problem, like "Warcraft" This magnitude of the game, a few years out of a, no game can be put on the Sihai and both. So before we send the game to overseas development, it is best to give yourself a clear positioning, let your partner know, your game is sold to what kind of people play, this will be the product ' sea ' lay a more solid foundation. From our experience, 3D games do look better than 2.5D games, especially in Europe and America. "Props marketing in the game development package sale increases the charge props is the game management most common strategy, many game players often complained that the props are too expensive, even some players because the expense is too big in the game halfway away."　　So, how can you make users willing to pay? Famous European game Enterprise Gameforge China's chief business representative Li Shaozhong said: "The user base is huge, does not mean that each game requires a large number of players, products need to be subdivided, for example, in Europe, you do not see the server directly sell weapons, you can see a lot of weapons can be enhanced, This is a direct and indirect relationship. "Recently our company signed a 3D game, and any gadget has to be consumed." No bodyThe pleasure of the game in the process to pay constantly, will allow the player to produce a great resistance, if the props are not the effect of his imagination, he was in the Forum on the intentional posting. So I suggest that when the game player understands the damage that can be done with a spell and does have a different effect, you may be better off packing a set of props for sale. "Russian destinydevelopment China business representative Mengyang said:" In the Russian players, we have a game of the intensive drugs sold very well, as far as I know, every day as long as everyone online, will buy two groups, a few dollars went out, So as far as possible in the consumable up to the player to do some set or discount promotions, in addition, the permanent props also sell very good, like 589 dollars a chariot, players will be very quick to pay, so props in the game growth process, as far as possible in the form of packaging sales, rather than retail. "(Digging the shell net)