Chinese online gaming Enterprises collectively march to develop South Korea game share shrinks

Digging the net June 1 according to foreign media analysis reports, Chinese gaming companies in the IPO and online gaming operations to obtain sufficient cash flow, is entering the game research and development market, to break the dependence on import game situation, improve revenue. For a long time, Chinese gaming companies have relied on foreign games such as "World of Warcraft" and South Korea's Nexon, such as America's Blizzard.　　Now these companies want to develop their own games to eventually lead the market. Before that, South Korea was the leader in the Asian online gaming market, and it would take a while for China to overtake it.　　But Chinese companies like NetEase and Tencent, which have a strong competitive edge in the global marketplace, are trying to catch up with rivals. The successful network game can obtain many years ' income through the service authorization use expense, the personalized custom service and so on, obtains the higher profit than the traditional stand-alone game.　　Independent research and development can reduce the loss of agency power uncertainty. "We think that independent research and development is an important business model, it can bring higher profits."　　Shing Park, a spokesman for Nasdaq's nine-city company, said. China's online gaming market, though a bit late, is growing faster than any other country.　　With more than 55 million gamers in China, there is still great potential for growth, and last year the number of Internet users surpassed the United States as the world's first. Analysts say the global online gaming market, roughly one-fifth of the total video game market, is growing at around 20% a year.　　China's online gaming industry will reach $10 billion trillion by 2012, three times times more than 3 billion dollars in 2008, according to a consultancy report.　　Despite the rapid growth, Chinese gaming companies are still plagued by a lack of self-developed games that hurt when proxies change. "China now has enough strength to compete globally," says CEO Lan Hoang of Aeria Games & Entertainment of Asia games in the US and Europe, "although the current quality of Chinese games is not very high, this takes time, We believe they will be the most powerful opponents of existing game development companies.　　"In dozens of Chinese companies, NetEase, Tencent and the perfect world are the obvious market leaders. NetEase company independent research and development of "Dahua West Tour Online" and "Dream West Tour", launched in 2002 has been a great success.　　NetEase's share price has increased 60%, reaching a new high in May.　　Tencent uses its own portal advantage to act as a Korean game; perfect time and space through the use of Korea's research and development methods in cartography and game design has a great development, and successfully exported to overseas markets. With the development of online games to win the content of the stage, China's game research and development in the country has a congenital advantage.　　And neighboring countries are also deeply influenced by Chinese history and culture. "The game developed in China takes market share from the games developed by South Korea, one of the main reasons is to understand the local culture," J.P of Hong Kong.Dick Wei, an analyst at the root, said Wei. However, the development of online games is a big adventure.　　A large multiplayer role-playing game that allows tens of thousands of players to be online at the same time costs even more than 10 million dollars.　　SAINTE-FRAINCISCE's pearl survey data show that NetEase's "Dahua West Tour Online" last year, the highest number of on-line reached 1.8 million people. The increased number of gamers requires a more precise design of the game architecture.　　The Eternal Tower of online games, which is as popular as World of Warcraft, may take months to develop a character, practise skills and fight against opponents in a series of wars.　　The weakness of the industry is that there are only a few successful games in the market. "As the costs of research and development increase and the number of competitors increases, the risk of failure increases, and we expect the collaboration between developers to be further strengthened."　　Hoang said.　　The emergence of Chinese game research and development companies has made it harder for Korean game developers, such as NCsoft and Neowiz Games, to flee the saturated domestic market and take the Chinese market as their next target.　　NCsoft's share price has risen more than three times times as the Tower of Eternity is being marketed by the Grand agency operating in China.　　Because of the regulatory problem, most foreign game makers need to be tied to local issuers in order to occupy a niche in the Chinese gaming market, which requires 30% royalties from the front.　　China's independent game development still has a long way to go before it can compete with South Korean rivals. "China will soon catch up in the casual gaming arena because they are easy to imitate." But for big role-playing games, China still has a few years to come.　　"Seoul's Hi Investment & Nomura analyst Shim Jun-bo said. "China's market is growing so fast that in the next few years foreign game developers still have a chance to share the feast," he said. Shin added. (Digging the Bay Net Peng exhibition)