Choose a day to hit the Japanese electric dealer and sell a promotion war

The electric dealer's promotion war has arrived at anytime and anywhere to fight the situation. Reporter learned that, despite the fast to 51 small long vacation, but http://www.aliyun.com/zixun/aggregation/7575.html "> Electric business Promotion War suddenly hot up, only the goods will, Jingdong, Xun, suning easy to buy electric quotient" coincide " To join the War Corps in mid-April.

05 percent are out of the water.

On April 18, there were three big power companies announcing the launch of promotions. Now casually open a large electric dealer's website can see full xxx yuan set minus xxx discount words. such as Guangzhou local special sale website only product will say, April 19 the lowest price special sale activity will launch 220 domestic and foreign well-known brand on-line, the product covers men and women clothing, cosmetics, jewelry, home, home appliances and so on. And the discount is as low as 05 percent.

A store in Guangdong station even follow the trend, launched the "Canton Fair 1th" concept, the product also launched 50 percent discount. The previous April 8, the days of the cat also announced the official launch of the Day Cat album, Days of the cat pre-sale, the cat for the special and electric Bao four products, at the same time and the introduction of the new Day cat fashion activities. It is understood that the new fashion to participate in the merchants reached more than 9,000, has been approaching double a scale. This also becomes the day cat initiates the shopping experience upgrade the important opportunity.

New means of "pre-sale" Power supplier

In the past year, to say that the electricity dealer in the price war to play out what kind of tricks, pre-sale is undoubtedly one of the most eye-catching applications. Pre-sale refers to the promotion before the start, consumers to the right brand advanced line purchase registration or payment of some money, brand promotion will be notified at the beginning and have corresponding discount.

The reporter obtains from the cat aspect data to show, the day cat pre-sale the first attempt is in last year double 11. Pre-sale selected to participate in a double 11 of more than 400 businesses, involving apparel, investment, home building materials, life, home appliances, such as digital and other industries. Under the line of brand-oriented businesses, consumers through the deposit and the end of the product form to buy goods, and businesses can first lock consumption before stocking up, to ensure more effective management of upstream and downstream supply chain. Finally, the pre-sale for the double 11 brought nearly 1 billion yuan of the deal and more than 1 million of the purchase of UV. Among them, Haier appliance actual deal 17827 units, Loley velvet deal 17,800 pieces, home sofa 2,994 transactions.

Day cat pre-sale related responsible Black side said, the network gathers the effect to help the merchant to obtain the huge order quantity quickly, the short time has the common demand the consumer to gather together to form the order, the merchant in receives the order to produce again, thus greatly reduces the production cost. Whether it is material preparation, production organization and management, packaging and distribution of transport and other aspects are further optimized, the final form of CIF Price (refers to the cost plus insurance and freight) = Retail price.

In this promotion war, only the goods will also use the pre-sale mode, the reporter sees including Apple, Philips, Shiseido, Helia, Olay and so on many brands and types opened the pre-sale service. Industry insiders said, on the one hand, pre-sale can advance the consumer demand for a mapping, on the other hand can enhance the effect of promotion. If consumers have the right products, it may be possible to book through the pre-sale function, electric business promotion plus pre-sale concessions, the combination of the two offers are very considerable.

Liu Jianing