Chrome new plugin to shield poor content

Recently, the quality of Google's search results has been criticized recently, especially in the filter flooded with low-quality articles, "Content Farm" (farm), these articles are more to attract search engines than readers. To address this problem, Google Monday launched a new Chrome browser plug-in personal blocklist, hoping to improve the user's search experience.

According to the Google engineer Matt Caze (Matt cutts), users download and install this feature plug-in, they can in search results to block the site they do not want to see. When a user uses it to block a website, it will not see the result of that domain in Google search results. Users can also click on the link below the search results to view the blocked content, but also to edit the list of blocked sites, so they can change the shielding content at any time.

Google can use this feature plug-in to collect the blocked site, the search function to make further improvements. Of course, there are some significant risks to doing so, which will change the overall search results. Google, which has always been sensitive to the details of its ranking system, is secretive because the search giant does not want other companies to know how to do it. With a clear way to influence the results, Google may open the door to "content farms" that allow them to hire people to download extensions and manipulate search results.

In addition, some users blocked the site for unknown reasons. For example, a user would block a number of tech news sites because they were never interested in the content of those sites, but that doesn't mean they would tell Google they were spam. At the same time, Google remains secretive about the real intent to launch a new feature plug-in, saying only that "it will study the feedback of the search results and explore the potential ranking signal for using this information as our search results." "It is reported that, in addition to English, this feature plug-in also supports French, German, Italian, Portuguese, Russian, Spanish and Turkish." Breeze)