Circle Money or sell? Not understand the Shanda game related acquisitions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Tencent Science and Technology (Louboutin Pool) July 30 news, Grand game once again stood on the cusp. In late July, the company's card player tour "Million King Arthur" after the launch of eye-catching performance, leading to a rally in recent days, but with a grand announcement this week to buy 811.5 million U.S. dollars linked companies in Shanghai Sheng Exhibition and Tianjin shengjing two companies, the share price fell 20%.

A company with a total market value of 1.35 billion dollars, with more than 800 million dollars to buy two affiliated companies, the capital market response is not surprising, the dramatic is not only the huge stock price plunge, along with the tour also 陪绑 plunged 19.89%, a Chinese-stock company executives to Tencent technology, said Chen this move let just eased the image of the stock is seriously damaged, the long-term impact of the temporary immeasurable.

It is reported that Shanda games this intention to buy two companies for Shanghai Sheng Exhibition Network Technology Co., Ltd. and Tianjin Scenery Trading Co. Chin for online service platform, mainly for Shanda games to provide online billing, user authentication, customer service, anti-addiction and data support services, while Shengjing is a grand game distribution and promotion of game prepaid card dealers.

According to insiders revealed that, despite the grand once tried to let two companies as a host of Chen Tianqiao's online games "platform" dream, but with Shanda in the game market position of the decline and the end of the market is not successful, the current two companies are basically all of the revenue from the grand game is divided into, two companies equivalent to " Grand Group of two leeches on the grand game.

Savvy Chen flyover of course know that it is not a good story to take half of the market value to buy two companies that can only rely on their own survival, and he tried to bundle the success of the Grand game with two affiliated companies after the powerful debut of million Arthur. "The recent launch of the mobile game" million King Arthur "in the Chinese market only through the marketing of this platform has been a great success, further proved the platform value of Sheng and shengjing".

In this respect, Tencent science and Technology learned that "million King Arthur" Although the company did not take the common way of distribution, completely bypassed the hands of the major channels, but "million Arthur" success is difficult to say with two affiliated companies bundled together. According to industry sources, in the hands of the market, the end of the company's account does not have the so-called pull ability, which is also a lot of end travel companies in the hands of the field has not been successful in one of the reasons, as for the Internet Café resources and point card hair platform and other advantages of "Million King The industry said that Shanda's strong marketing capabilities and good media relations are the reasons for the success of the Million King Arthur.

In the case of Chen's insistence on buying two affiliated companies, executives at these companies said, "The meaning of Chen's move is not understood", he believes that the account and point card should belong to the grand game of business to sell Shanda games, perhaps Chen Tianqiao has the possibility of selling a grand game, because no one will buy no account of the game company, But because Shanda literature also in the Royal account system inside, the sale contains the Grand account system The Grand game, will the future Grand literature's spin-off listing to have the influence.

The senior executive said that at present, it seems that the main purpose of the Chen to host the association is to circle money, but the grand literature has just been set up 500 million dollars, Chen Tianqiao again the meaning of the 800 million dollars is difficult to speculate.