Citic Publishing house into the Bean network digital reading and speeding up

The latest news, a few days ago, China's large copyright agency Citic Press and the world's largest Chinese social reading platform Dou Ding Network (www.docin.com) reached a strategic cooperation in the book digital distribution has launched a deep exploration. At this stage, Citic Press has published in the Bean Network Bookstore channel, "Ma Yun Wonderful Quotations", "horse not all said horse", "Ogilvy Creative decryption", "who ruined Wall Street", "War in Shanghai: The next 30 years of the stock market," "How to Marry a multimillionaire" and many other popular books,　　And only two days of time to attract more than 80,000 people online browsing. Understand, before the bean Net has cooperated with a large number of publishing institutions, including the foreign language teaching research Press, China Economic publishing house, modern Education Press, contemporary China publishing house, billion culture, and so on nearly 200 publishing copyright cooperation agencies. And not long ago, bean Ding Network also and Beihang publishing house, together on the upcoming new book "The Most Beautiful China series book" conducted a network channel first, this and offline form of simultaneous distribution, to bring users a new reading experience, but also cleverly used the Internet platform,　　For the distribution of traditional channels of books to play a role in the spread of the advertised. Now, the publishing digital reading business is in the period of rapid acceleration, in the 18th session of the Beijing Book Exposition, it can be seen that the number of digital reading institutions exhibiting a sharp increase in the scale of the digital publishing exhibition booth reached 377, compared with last year, a 40% increase, including the grand literature, China Mobile mobile phone reading base, China Telecom sky-wing digital reading base and many other strong.　　At the same time, the traditional publishers have set foot in, but also let the digital reading field presents a grand occasion, including the Citic Press and the bean-ding network, but also the industry's most iconic event. But in terms of the number of digital platforms, the advantages of the bean network from where? In this regard, beans Ding net marketing vice President Wang to reporters, Beans Ding network in the book business with the bean document operating mode, the copyright agency can freely upload their own books and periodicals, and independent pricing, independent marketing, which fully respects the values of the partners. And, the bean net has more than 40 million registered users, the site daily average of independent access to users of 8 million, daily average PV in more than 20 million, Alexa ranking also stable in the world's top 500.　　In addition, bean network will use Renren, Sina Weibo, Tencent, happy Net and other interactive platform, the content of the book to carry out a full social channel display, to a large extent, increase the user's contact with the reading of the possibility. In addition, the industry to visit the Beijing Book Fair found that the digital reading business, the previous press attitude is always hesitant, do not know whether should be involved; and now it seems that the vast majority of mainstream publishers have sniffed this business opportunity, determined to vigorously expand their digital reading business. But then everyone faces the same deeper question-how? At present, whether it is beans ding net, or publishing house since Jianping, or in cooperation with a third party, are just a beginning, including Citic Press and Beans Ding Network cooperation, is also in the stage of trial, there is no one to give a very satisfactory answer, but can be sure that the field of digital reading in preparation for the continuous upgrade, what the future will be, but also the market to assess. Share to: