CNNIC: China's online game time billing model will be the mainstream

After more than more than 10 years of development, China's online games have greatly improved both in terms of product quantity and user size. In addition, the most noteworthy changes in the profit model.　　China's online gaming has undergone a shift from fee to free, and this approach has been recognized by the market, but this does not mean that the profit model is fixed, on the contrary, with the increasingly mature network game users, China's online game profit model will usher in a change. Free mode hinders the game experience to upgrade the current online game is still dominated by free games, and this model for the promotion of online gaming entertainment has caused some obstacles. The reason why play games, mainly entertainment, and free games tend to make game products evolved into "Money King" state, users need to spend a lot of money to buy equipment to get a better game experience, this phenomenon in the MMORPG is particularly obvious, and with the increase in spending,　　The user's psychological bearing on money will inevitably decrease, and then affect the user's gaming experience. The game cognition deepens to become the basis of the pattern change from the game life expectancy, 70% of the online game users in more than 2 years, which means that users of online games will be more and more cognitive level, and with the deepening of the cognitive level, user behavior is bound to become more and more rational.　　For example, from the point of view of use, the user has been converted from the early "acquaintance friend" to "entertainment relaxation"; But in the user game product choice aspect, also gradually from the early "advertisement promotion", "the spokesperson" and so on transforms "the game evaluation", "The friend Introduction", above all indicated the Chinese network game user's maturity. The charging mode will become the mainstream again from the research results, Chinese online game users have already had a huge change in spending patterns. In 2008, the proportion of users who explicitly said prop charges was 41.9%, compared to 28.9% in 09.　　The proportion of users who prefer to charge regularly increases from 25.8% to 62.8%.　　Regardless of the monthly, package quarter or by-hour mode, is essentially a time billing model, in the 09 survey, we will pattern refinement, from the results show that the monthly, package season model than the 08 change significantly, has become the largest user preference mode. Why the monthly, package season to become the largest user preference should be said that monthly, package quarterly payment model is on-time charges and prop fees between the best "compromise" program. Props pay attention is the user's psychological appeal, once the user into the game, the cost will be straight up; on the other hand, although the cost of on-time charges will not be higher than the price of props, but because of the need for "continuous spending" for users, acceptance will have a certain impact.　　To sum up, monthly, package quarter fee model not only to avoid the user of "props" too keen to produce the cost, but also improve the user to continue to spend the psychological acceptance of the degree, become the most popular model is also logical. The rise of any model of risk and opportunity must have a leader and a follower, compared to the free mode from the charging mode, free mode to the charging modeCrossing the difficulty is bigger, first of all, it must face the test of the user's psychological acceptance degree, the reason is that this mode will be converted from the user to the regular cost of the time, on the other hand, the need to face research and development risks, from selling virtual goods to selling service hours, both in terms of game mode and content, need to have a great change, for the forerunners of many uncertainties. At the same time, we will realize that if the charging mode becomes the mainstream profit model of the market, it will have a certain hindrance to the overall game revenue.