CNNIC report says online games users 187 million Non-mainstream keen to play games

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2008 Network game users continue to maintain the trend of growth, user use ratio from 2007 to 59.3% to 2008 62.8%, which mainly benefit from the online game product content and form of rich:

On the one hand, the diversification of the content of the online game product increased its level of expansion of users to two age groups. Online games are ranked sixth in every application. In primary and secondary school application ranking is the third position, network games are primary and secondary school students an important application of the Internet.

On the other hand, the web game as a new form of the game in 2008 has been a rapid development, its need to download the client, easy to operate and other features to make working time to play the game becomes possible, and SNS site added to the web game factors, but also further increase the spread of the network game.

The survey reported that the seven major Group feature index and network entertainment users, making Non-mainstream online games are particularly popular. This group of netizens 100% play online games, they accounted for the total number of Internet users nearly 18%, this group in addition to games, in other applications on the index are lower than the overall.

The CNNIC report points out that Internet games, instant messaging, blogs, forums, friends and other applications have a strong interactive function, these functions will promote the spread of related applications, such as the spread of Internet users, but also to the spread of non-netizens, and the spread of non-netizens will promote the expansion of the scale of Internet users. "Sns+webgame" and Web2.0 concept as one of the Web game platform, set many web games as a whole, on the platform to the user's entertainment, interaction and other functions to achieve the ultimate, to promote the Chinese web game industry as a whole harmonious and healthy development played a vital role and positive advance. Rich application categories (such as web games) and means of use (such as cell phone dating) play a greater role in promoting the growth of users of social networking sites. Sns+webgame concept of popularization, the domestic has appeared "social games" and a grand "Vera platform" and other new forms of game promotion platform.