Color TV Enterprises Embrace the Internet, Konka launched the son brand

With the color TV enterprises "embrace the Internet" further in-depth, following the introduction of online and young consumers after the sub-brand, recently, Skyworth, Konka and other color TV manufacturers have also announced the establishment of independent operation of the company brand.

Recently, Konka's Internet smart TV brand KKTV announced the strategic cooperation with Ali YunOS, the two sides will focus on product design and development, System application and promotion of sales to establish a full chain of cooperation, together to create a large data era of the new smart TV products. This means that the cooperation between KKTV and Ali from the "Sell TV together" upgrade to "make products together," This time cooperation is the first to launch the Ali YunOS system U50 Smart TV new products. On-site Konka also revealed that the company has set up independent Operation KKTV brand.

KKTV is the online sub brand established by Konka in 2013 to deal with the new trend of the industry. Its product flagship young fashion and cost-effective, product sales to the main channel of electricity. After more than a year of operation, Konka said KKTV in the development, design, promotion, sales and other aspects have been explored a set of different from the traditional color TV industry operating mechanism.

According to KKTV general manager Zhang Junbo introduced, the independent brand will open a bigger development space for the KKTV, this year will not emphasize sales, but instead value the user's conversion, activity and connectivity strength, the target reached 1.5 million active users, "with the user base, product sales and extended application and value-added services will continue." The future KKTV will be online to recreate a konka. ”

Set up a company independent operation of the brand is not only Konka, in the earlier this month, Skyworth's cool Open Internet television Department announced "independent", registered the establishment of Shenzhen Cool Open Network Technology Co.

Since the launch of the Cool brand in 2013, Skyworth wants to play a price war with other Internet TV products and avoid damaging the Skyworth brand, and Skyworth also hopes to find growth in other parts of the hardware through cool attempts. But Wang, chairman of cool company, admitted in an interview with reporters cool Open as Skyworth "second brand", has been difficult to open hands and feet, the reaction is not fast enough, can not quickly according to consumer demand for iterations, not adapt to the current consumer demand for production, manufacturing and sales processes, "in the group system, It is hard to open up as an independent internet TV brand to develop ".

Wang that the cool open independent commitment, is not to affect the overall operation of the group, for the group and even the entire industry in the future research and development model, sales model and even profit model to explore a new road. According to him, after independence, cool open management will become more internet, the next step will focus on product strength and brand marketing, the target this year online sales reached 1.5 million units, the emphasis on increasing the number of active users daily.

Nanfang Daily reporter Chan