Colorful interactive Li Zhi: Mobile is the development trend of light game

Colorful interactive deputy general manager Li Zhi

News and science and technology the fifth session of the Webgame Congress and the second Light Game Summit Forum held in Beijing on January 22, the General Assembly based on Webgame, Socialgame, mobilegame-oriented light game field, gathered a large number of industry elites. News and science and technology to the General Assembly for full coverage.

Colorful Interactive Network Technology Co., Ltd. (formerly China Telecom Co., Ltd. Game Operations Center) deputy General manager Li Zhi in the "Network game light to the development trend" speech, Mobile is a light game development trend.

The following is a transcript of Li Zhi speech:

I am very pleased to accept the invitation of the organizers to discuss some light game development trends. We originally called China Telecom game Base, this time become a wholly owned subsidiary of China Telecom Group, our main brand is called Love games, Love games is the only one in China Telecom can play a nationwide Chinese game of a wholly-owned subsidiary, we mainly do mobile phones, TV, PC and professional game consoles more Terminal game services and products. At this stage mainly to mobile phones, smartphones mainly to provide users with download, pay, social, customer service range of services. We can see some of our cooperative companies, the main products to introduce the way, through our own payments and users, testing, through a variety of channels to provide users with game services.

I mainly talk about four aspects:

The game from heavy to light, we think is a trend;

The five characteristics of light game;

We are in the development of Light game road;

The trend of light game development.

Now we are under a lot of pressure to work and live, we all want to relax, economy, employment, family, blind Date and so on, have never been so eager to release the pressure. There are a lot of games, but the price we crave for happiness is too great, the client downloads very long time, stays up the helpless, these are the game player faces the situation, the content bloody profiteering, pays many, many players each month spends tens of thousands of to play the game, many people feel is not in the play, is not joyful, but is a profession.

We are now more and more dedicated to play the game less time, we hope to be able to get some happiness anytime, now everyone's time more and more fragmented, I hope to play the game anytime, anywhere, anytime download games, free to play games. The size of the mobile network in 2013 exceeded the size of the PC network.

There are several aspects to our understanding of light games:

First, it can be played anytime, anywhere.

Second, light tariffs.

Third, green light content.

Fourth, easy to download, light client.

Fifth, it is relaxed and happy.

From the above we summed up five major features, light time, light tariffs, light content, light download and light life.

We love the game mainly focused on smartphone games, we can take out mobile phone play anytime, and quickly can play very well, this is the obvious thing, we all have this experience.

The second is light download, the current smartphone game is very small, mobile 3G network can be quickly downloaded.

The third light tariffs, we play a lot of client games, one to recharge thousands of dollars, most of us pay below 30 yuan, the current industry people think that light tariffs can not make money, profit is not high, can not meet a company's development needs. In fact, from the results of our operations, most of our users are one to 10 dollars a single payment, unlike the client game so high payment, conversion rate is much higher than the page tour, the rate of page travel is only 1%, we even reach 20%. Some games monthly income has been through tens of millions, on our list also have some monthly income over 3 million of enterprises, mainly reflected in some well-known games.

The fourth aspect, the light content, our game is comparatively relaxed and lively, the content is comparatively healthy, the rich creativity. Because we see online games and clients more emphasis on large clients, we emphasize a short time to obtain happiness, board games, sports, educational games are more popular, completely different advantages.

On the other hand, we pay attention to light games have light life characteristics, mainly reflects the social trend of the game. It says social, in fact, is not a serious social, love games to do some social games, the user is actually a weak social image, users play stand-alone games or networking games can have social communication, from this social manifestation of some life of ease and pleasure.

From the above several aspects, love the game did some work, through two years of efforts to have some results, for everyone to see, at present our users close to 100 million, the game download volume from 2010 1.99 million times to now nearly 300 million times, the growth of 150 times times. And from the industry rankings, we love the game has stepped into the industry's top three, this map is an analysis of the easy to do, now we can probably account for 8.4% of the market share.

We think that there are some trends in light games, the first is to move, from the user's size to the user's habits, we can see the data on the large-scale growth. Smartphone game users pay growth rate of 141%, game users reached 192 million, the average time is also extended, on the scale of the entire market to download a breakthrough Baishi, such a large scale growth potential, mobility is the development trend of light games.

The second trend should be social and recreational, and as the time of fragmentation increases, our quest for a long stay in a place is weakening, and socializing is more about socializing on the phone than on real people, giving people a different sense of entertainment. Mobile game downloads accounted for 80% of the download volume, 2009 years or so mobile users look, now obviously there is a difference, the majority of users are concentrated in casual games and some puzzle games to download.

The third is cross-platform and home-based, there are few companies involved in the family, because we are a wholly-owned subsidiary of Telecommunications, we do a multi-frequency interaction, PC mobile phone and MTV can interact across platforms, more and more companies do page tour, it is difficult not to do mobile phone games. MTV users in the amount of about 50%, half of the game will pay to play games, 60% of home users want to play games with family members, in fact, does not belong to large-scale task class games, called small games. This one can be valued, the family members around the TV side entertainment is an important trend in the future.

Love games as a platform for the abundant resources of telecommunications, the latter we hope to increase investment in light games, mainly hope to be able to constantly introduce some brands of games and leisure creative games, including education, puzzle games, this is mainly for the home platform.

We strengthen game testing, improve billing, and promote customer service will establish a system, I hope to be with you CP to create some good future.

Finally, the love game will also launch a new platform called play.cn, mainly to light games as a breakthrough point, and we hope to create the new World, thank you!