Comment on the development of mobile internet

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With the development of smartphones, mobile terminals and mobile internet have become a part of people's lives. Increased user base, usage and frequency of use. The mobile internet itself, and even the entire industry, has highlighted several major problems in development. The author makes a brief comment on these several questions, takes everybody to look together, the mobile internet in the end where to go?

The problem of the homogeneity of mobile application is serious, how can the application promote the power?

Because now the mobile internet industry has just started, the development needs to undergo a period of time. Homogeneity problem is unavoidable in any Internet enterprise and application. In fact, both at home and abroad, this problem is faced. But the foreign market environment and legal mechanism is relatively perfect, because the phenomenon of homogeneity is relatively few, but domestic is not uncommon. When the mobile Internet application market in the Red Sea, there will be many applications to join the dispute, in the market is limited, the application of unlimited, homogenization is unavoidable. For those who later, in the "plagiarism" innovation, can help them quickly seize the market and users. But from the perspective of the whole industry development, this is obviously not conducive to the development of the industry.

As for the promotion of mobile products, it seems to be a "big difficulty". Now the vast majority of companies choose the App Store and Android Market, of course, the choice of platform to promote the current view is a relatively good choice. There are also different forms of presentation, such as working with security software, or building relationships with browsers, ranking through ratings, and pushing through Plug-ins. According to the author observation, at present in Hong Kong region, there is a more innovative, more alternative, but also more effective way of promotion. But this kind of promotion way, still stay at the foundation level at present. I believe that after maturity, it will show its effectiveness.

Mobile Internet portal is a mobile browser, mobile browser future positioning?

Browser as the most common, the highest rate of use of a product, whether on the PC side, or mobile terminals, are in a very important position. The author thinks, "The browser is opens to see the world the entrance", this is especially prominent in the Internet world. This is also the origin of Microsoft IE browser name-"Internet Explorer". Such a metaphor is really enough to illustrate the importance of browsers. If it is a PC browser to open the Internet Roaming window, then the mobile browser becomes the standard mobile internet.

However, with the development of mobile Internet products, more and more applications and software began to replace and play the function of mobile browser. For example, based on the cloud input method, palm map, online shopping applications. These programs also serve as an Internet portal and are more targeted. But this does not erase the important position of the mobile browser, in the current situation, the future use of mobile browser should show an upward trend. Because the most effective mobile browser is integration, if the supporting plug-ins can be improved, a browser is even more valuable than a mobile phone, this is important for users with access to mobile internet demand.

How to choose the development platform of mobile Internet? Can the next angry bird show up in China?

The platform chooses this topic, more depends on the developer's interest hobby and the technical platform which excels. For developers, only love their own work, can not be tireless, and only in their own good platform to work, to play the ability to make achievements. However, in the last Apple's 360 software event, the platform has the "absolute" right, any application and developers on it, must look at the platform's "face." This is awkward and helpless.

As for China can appear "Angry Birds", when the author attended the TechCrunch Disrupt Beijing 2011 International Congress, see "Angry Bird" founder Peter Vesterbacka, have more thinking.

This question, I think, should be looked at comprehensively. First of all, the birth of Angry Birds, not overnight, but long-term adherence to the results. Second, "Angry Birds" in one of the simplest forms of expression and game techniques to meet the user's maximum entertainment needs. At that time Perer told the author, he thought that learning is the most important thing, because only continuous learning, can discover what is the best, to develop more and better games! The author thinks, if China wants to be born "Angry Bird", must open the thought, opens the horizon. If you only think about how to profit every day, and ignore the study, obviously there is no hope. If more from the long-term perspective, from the user's point of view, may not only stimulate the creators of the development potential, but also to find a small user needs. This is where the "Angry Bird" succeeds.

Many mobile applications are losing money to make a yell, how to achieve profit?

Now that the mobile Internet is in its infancy, if the mobile internet is compared to a person's life, it is clearly now a baby phase, a new age. It is obviously unrealistic to want to talk about profitability at this stage. Many entrepreneurs and practitioners believe that the current thing to do should be "fish farming" mainly. To enlarge the market, to fatten fish, to be able to talk about profitability. Therefore, in the early stage of the industry development, entrepreneurs in addition to have a solid economic base, but also need to be steadfast in faith. Because as I have said before, "you only believe that the Internet can succeed, you can finally succeed, if you do not believe yourself, how to let users believe you?" Therefore, the author suggested that for the profit, do not worry about, step by step, steady. When you put the user group to do, the brand effect is established, even if a product is not successful, temporary failure does not matter, because you already have the user and brand the most important two things, stand out only sooner or later. At this point, Tencent and 360 are living examples.

is mobile internet convenient for us, or "kidnapped" us?

The topic went back to a long-standing proposition-"technology is a double-edged sword"! There is no one thing in the world, people enjoy the convenience of technology, but also need to bear its negative impact. Then, mobile terminals, mobile Internet, in meeting the needs of people, the time to make full use of debris, but also to people's body and mind caused a certain harm. Therefore, the author believes that there is no one who is wrong, "technology is dead, but people are alive!" The key is human. Humans have to learn to balance this interest, learn to exercise restraint, use it properly, and overuse it. As Kelly, the old editor of Wired magazine, said, "Humans should learn to harness technology, not to let technology dominate"!

How to treat the application brush rank phenomenon? What is behind this phenomenon?

When it comes to application brush rankings, you have to mention Apple's next 3,601. The reason for Apple is that 360 of software apps have a lot of "anomaly evaluations". And the so-called mobile product brush rankings, this should not be the first time. It's like any industry has "unspoken rules". The reason this incident has attracted attention is because the event lead one is 360, one is Apple, and the severity of the incident, but it seems to violate the Apple's bottom line.

In fact, the application of brush ranking is only the appearance, behind the reflection is still mobile products between the "infighting." Through the phenomenon to see the essence, this phenomenon of brush ranking, the impact is not only a simple product, more impact on the development of the entire industry. In particular, once Apple decided that the Chinese application products or enterprises have "brush rank" such a hobby, then for other domestic applications and enterprises are bound to cause a shock, but also caused a bad effect, and this effect will likely "imperceptibly, deep-rooted." Therefore, the author calls for more engaged in mobile internet enterprises to put the time and energy in product development and optimize the user experience, only the product is easy to use, in order to attract users to download, so that users heartily applauded, the ranking of the steady rise is naturally become a well-deserved thing.

The writer of this article is an Internet columnist, 4G editor of the city. Contact: kosmos2046@qq.com)