Cool Mikon: Video and games are children's rigid needs

Cool Meter network executive Director Hole "TechWeb News" June 21 news, Cool Rice net executive director Hole in the 132th issue of it Longmen, talk about the development of children's internet industry. He believes that the children's industry is big enough, video and games are the rigid needs of children's access to the Internet.　　Cool meters from the field of animation to enter, but the future will launch a home video service, and the real home video will be expected to account for 40% of cool rice capacity. Cool Meter Network was established in 2010, 5-year-old 12-year-old User is the mainstream, the proportion accounted for 60%-70%. May data show that cool meter monthly active users up to 8 million households.　　Cool meter online video about 40,000-50,000 minutes a year. Video and games are the rigid needs of children's Internet access to child animation video accounted for 5%-7% of Internet video traffic; from the existing business model of the site, mainly free watch + advertising format. "From the above two aspects, looks like there is no future." But to put it another way, cool rice is located in children under 15 years old, this is a very long period of life, children's industry is big enough.　　Said the hole. Hole in the cool rice net, mainly from their own children's needs. "Three or four-year-old children, into the crazy watching cartoon stage, China's video site, put a lot of content together, such as adults, horror, children disorderly Point, it is easy to see unsuitable content." In addition, video sites are flooded with advertisements such as pharmaceuticals and gender advertising. "Therefore, an independent children's video site is very necessary." The hole came to a conclusion.　　In cool meter net, content and advertisement are screened and purified, protect the user to watch not be affected; Content presentation, three or four-year-old children in the Web site two or three times the mouse, you can see what you want to see. It is expected that the future animation accounted for 30% of the home video accounted for 40% hole in the view of the construction of children's video content, the future animated video accounted for only 30%, real home video accounted for 40%, other 30% is entertainment video. "Cool rice from the animated broadcast into the children's industry, but only part of children's video, the second half of this year will launch a home video service."　　He thinks, in the video on Demand Way, the first big user group is the PC user, second is the television user, third is the mobile end user, four is the electronic schoolbag user. Cool Rice has been released in the pad version.　　But on the phone, cool meter products are not only video, but more suitable for mobile phone form of products, and children's service place lbs combined, is expected to release within two or three months. Now into the education is too early on the site has netizens asked questions, cool Rice net will enter the field of education video.　　Hole said that access to education is a natural state, but the current cool rice corporate brand, user awareness, video types, etc. still need further development, and now enter a little early. "Entertainment is the rigid needs of children, the needs of children to do a good job, animation is actually the best education."　　Said the hole. Not afraid of Youku. The hypothetical question of Youku's access to children's video, Hole replied: "If Youku and other children's videos are not scary, children's videos are a subdivision of its services, and we are not onlyVideo broadcast, but also provide users with more services, such as parent-child interactive relationship services. Even if it does other services, it takes time. "We can assume that any one person can do anything, but is not focused, is not at the right time to do things, have to consider."　　Said the hole. In terms of profitability, cool rice put ads in a very low position, is exploring both content expansion, but also can make money model. Hole revealed that September will launch related products cool Rice elf. Kexin)