Cottage Manufacturers Emergency Research game

(reporter Giolikun) this week, AMD, Hewlett-Packard and Tencent Game announced a high-profile strategic cooperation in Beijing, launched the "HP AMD Tencent game This", causing the industry's high concern. Interestingly, however, the first response to the Cross Industry Alliance was not AMD's old rival, Intel, but a "cottage" notebook manufacturer.　　There are indications that several "cottage manufacturers" have begun to carry out an urgent "market research", the target is Hewlett-Packard, AMD, Tencent, the three giants of the game to create a "custom theme notebook" concept. "Shanzhai" is trying to turn the "game", it is because the two years of speculation "netbook" finally exhausted state. Under Intel's impetus, netbooks were the hottest IT products, but simplifying the configuration is the "nature" of the netbook, and led to vicious price competition, even the brand's profit is meager, the shanzhai is even more unsustainable.　　More importantly, from the configuration to product demand for the low degree of differentiation, resulting in the "thousand-side" of the homogenization of the industry, so that the entire industry this year appears to be challenging. The market needs new concepts to activate, and the rare combination of the Big three offers a clearer path to the industry, and it is the first time that it vendors have teamed up with internet companies to release themed notebook products. The experts explained to reporters that under the theme "Game book", AMD mobile computing platform with its "3 a" platform's advantages, the game is supported by experience; Hewlett-Packard is the world's largest notebook manufacturer, has a huge sales channels and consumer promotion experience; Tencent Games have a direct impact on hundreds of millions of netizens and have popular games.　　And three of the Alliance, AMD found a breakthrough in the new direction of the Intel monopoly, Hewlett-Packard for its computer to find a new selling point, Tencent game can take the opportunity from NetEase and grand partition more game share, business model is perfect, the prerequisite is the implementation of three strong enough, with enough tacit understanding. The Shanzhai manufacturer, who was moribund by the price of netbooks, has always been particularly sensitive to new concepts. Moreover, the big three "game customization theme Notebook" The cheapest only 3399 yuan, and the price of the netbook is close, but because of the "custom theme game of this" aura, in the price of the additional attractive consumers. However, the market people covet "game this" generally not very optimistic, because "HP AMD Tencent Game" is a typical cross industry "elite cooperation", and need to cooperate with a large number of resources to promote firmly, in order to open up a "new blue sea." Without the support of large manufacturers, only by the Shanzhai manufacturing and imitation advantages, almost no chance of success. From the current point of view, AMD, Hewlett-Packard and Tencent Games in the integration of their own advantages of resources after the cooperation, has become the pioneer of market development.