CPS is the abbreviation of English cost per sale

CPS is the English cost per sale abbreviation, according to the literal meaning is according to the sales amount to obtain its own commission, it is now more popular E-commerce circle of a marketing promotion model.

At present, the domestic large e-commerce sites are basically built from the CPS Alliance, such as Jingdong, where guests, when, excellence, Dream Bazaar and so on. The basic operation mode is that the user registers in the alliance, chooses the commodity code, and hangs on the website or the blog, the user clicks and produces buys, then will settle with the Union in a certain time.

As a person engaged in CPS advertising nearly 5 years of personal part-time webmaster, although the monthly income is not much, but the basic stability in about 2000-3000, with many monthly CPS income of the webmaster is certainly not comparable, but in the novice how to carry out CPS advertising, or have their own little experience, is willing to share with you.

First: Understand the resources you have

It's easy to understand the resources you have, but it's really hard to do that. Basically each stationmaster has more than 2 websites, many even have 10 several. Now all you have to do is analyze your site.

1. What are the types of websites or blogs or even microblogs?

2. Who is the target audience? How many age groups? How about purchasing power?

3. Do these audiences visit your website regularly? If, you have to find out why they visit, this is the advantage of the site. If not, summarize.

By analyzing your resources, you need to understand at least a few points, who the audience is, what the audience needs, and what kind of ads they might accept. Think about what they really need with an average netizen's position.

Second: The best advertising is content

When you understand your own resources, you should have targeted ads. The best advertising is the content, when the audience to the site as they need to read the content of the ads, you have almost half the success.

For example, I once did a female physiological ovulation calculation site, very simple, download a gadget from the Internet, build a simple page can be completed. In Baidu's keyword rankings will not be very high, a basic at the beginning of the third page or so, about 100 per day around the amount of IP browsing.

My site is very simple page, basically no hard wide, not to play the window or anything. Keep updating a few things every day, mainly about women's beauty, maintenance, skin care, makeup such articles. Of course, these articles are basically copied, but I will make some changes, the title must be changed.

Later I found that the site's PV increased a lot, but the IP volume is still 100 or so. At this point I know that users like the content of the site.

I don't know if you remember that there was an article online, talk about how an ugly woman through make-up into a beautiful thing, there is a map, everyone at that time feeling that help woman remover is how terrible, I then put that article copy come over, and then in the article page under Add a banner, and then a simple few words: " Beautiful so simple, you can also ". Of course, this banner link to a cosmetics purchase page. My advertisement is just below the makeup information, but the income of that month is quite considerable, the only cosmetic, the Commission is more than 2000 yuan.

The above paragraph actually wants to express a few meanings, first, respect your user, do not force him to see the advertisement; second, adhere to update the relevant content; Third: To find the right opportunity to turn content into advertising, but not to arouse user antipathy.

Third: Turn your ads into what users like

There is no secret to turning ads into what users like. You need to have a keen sense of smell and stand in the user's position to think.

First of all, a keen sense of smell.

The former stage vigorous Guo Meimei and the Red Cross thing everyone should be not unfamiliar, everyone is very angry, feel that the money to people to buy a luxury car, live in a mansion, with a good bag.

People don't know remember Guo Meimei's bag? I also posted the news to my own website, of course, with a lot of bags of pictures. Then on the right side of the news added a packet of CPS ads, style a bit like Hermès, but the price is only hundreds of yuan. It didn't surprise me that the ad had sold more than 20 packs one months later.

Next is the user's position of thinking. There are a few, 1. Do not force users to do things they do not want to do, for example, do not play window ads; 2. Users like to do more things, such as the addition of similar content within the chain; 4. Insist on providing users with new and interesting information, do not be lazy.

Finally: participate in the actual combat, you insist on

Recently, the second Tiger Valley CPS effect Marketing Competition is about to begin, interested webmaster can participate in the actual combat analysis of lost, more Tiger Valley content please visit www.duhugu.org