"Crazy eight-hour" profit group Online mall brings 20 times times orders

Absrtact: 8 O'Clock last evening Xu, Qingdao Lee Group of Electronic Commerce Co., Ltd. inside the brightly lit, busy working scene does not lose the lively day. 520 Do not love Jingdong favored group purchase is still in the net of the profit group flashing, crazy eight hours of promotion, let Group Mall really fire

8 o'clock last evening Xu, Qingdao Group E-Commerce Co., Ltd. is brightly lit, busy working scene does not lose the lively day. "520 Do not love Jingdong favor group purchase" is still in the Web page of the profit group flashing, "Crazy eight hours" of the promotion, let the group mall really fire A. Reporter learned that in eight hours of crazy sales, the profit group mall goods are below Jingdong Mall, order and order volume over the same period of more than 20 times times.

"Crazy Eight Hours" brings 20 times times orders

Yesterday 9 o'clock in the morning, Lee Group Mall All the goods price adjustment, challenged Jingdong "crazy eight hours" promotional activities officially launched. 10 o'clock in the morning, Lee Group Mall general manager Bao Hongfeng at the same time to 5 "520 micro-letter Red envelopes" distributed red envelopes. In the group, there are consumers in the sun out of the online mall low-priced goods, everyone is interested in rushing into the red packets and snapped up the army.

Yesterday 3 o'clock in the afternoon Xu, reporter login Profit group mall See, most of the goods are lower than yesterday, and Beijing East coincide with the goods are also lower than Jingdong mall. And the reporter to visit hui-hui network shopping assistants found that the profit group Mall of many goods is the lowest price. To 1.5 kilograms of wheat bread powder For example, Jingdong Mall three bag price of 56 yuan, gift value of 6.5 yuan cake powder, and is a third party supply, profit group mall price of 16.5 yuan. Whether the supplier or the price, the profit group mall is obviously more competitive. My Beautiful Diary mask, Lee Group Mall 49 yuan per box, Jingdong Mall in between 52 to 58 yuan. The United States rice cooker FD402 net price of 199 yuan, Jingdong Mall logo for the United States computer Square rice cooker, the price is 299 yuan, gold users and above the member price of 239 yuan. Profit Group Mall 199 yuan Price, in the Hui Hui Net search show is also the lowest price.

Some of the goods are not coincident with Jingdong, profit group mall also showed competitiveness. 1 kilograms installed new Pine Grapefruit Tea Group Mall price of 39.9 yuan, Huihui net search out the price of other sites for 57 yuan.

Qingdao Li Group of E-commerce Co., Ltd. Marketing department manager Ge Xiaodong told reporters, Lee Group of shopping malls have about 50% of the merchandise and Jingdong Mall coincide, in addition to 3C product prices are below Jingdong Mall, the other goods all lower than the Beijing East 10%. At the same time, in the eight-hour promotion, each hour has 5 minutes of the single award, plus early publicity in place, to attract a large number of consumers to participate. Statistics show that yesterday's eight-hour promotions, orders and orders amount to more than 20 times times over the same period.

Enlarge the regional influence and enlarge the online market

The reporter learned that, as a local business leader, the group has long been involved in network sales, and since the beginning of last year, the sales breakthrough 100 million yuan. This year, the Lee Group Mall continued to introduce promotional activities, second kill, limited time to buy often launched, and relying on the group's own logistics and distribution system, in the service to win a large number of customers. The citizen Liu is the loyal customer of the profit group Mall, "Rice, noodles, oil, beer, these commodities usually go to the supermarket to buy very troublesome, the profit group shopping mall direct send home doorway, really convenient, the price is also cheap." "This is her shopping experience, now her household commodities, basically through the profit group mall to buy."

Mr. Sun also in the profit group mall May 13 began to launch the second kill activities, feel the benefits of the mall's services in progress. In the past, the profit group mall goods are distribution staff with a group of plastic bags distribution home, but this time he killed the laundry soap, peanut oil, chewing gum, are installed in the brand new mall box, let him feel very comfortable. He buys online shopping malls that favor physical stores, especially imported food.

Ge Xiaodong told reporters, Lee Group Mall launched activities, not to and Jingdong Mall a high and low, after all, Lee Group Mall and the Jingdong Mall in the scale of strength there is still a gap. Lee Group Mall Move, mainly in order to expand regional influence, in the region, profit group mall relying on physical stores and group logistics advantages, with the domestic large electric dealers have a counterweight to power. and Jingdong Mall and Lee Group Mall are "Mall + platform" mode. It is reported that the Lee Group Mall will continue to launch promotional activities, limited seconds to kill, 0 yuan to buy and other activities will continue, and will make a second round of challenges to the electric merchants, give full play to the advantages of local businesses, gather popularity, big electricity market.