Crazy guessing is just a little experiment.

A picture, a line of space, a few rows of letters to choose from, is such a simple game after release quickly boarded the Apple store in the first Free Application list. The "crazy guessing picture" of the mobile phone social game madness, the red speed is staggering, so far, the game's download volume reached about 20 million. In Sun Jinchu, co-founder of Hautengako, the founder of Crazy guessing, the game's popularity is inseparable from the exact choice of social platforms and the simple 0 threshold set for the game. Beijing business daily: "Crazy guess map" topic types include film and television, personas, national cities, corporate brands, games, teams, celebrity celebrities several series, choose these series is accidental? Sun Jinchu: No, it's not accidental. At the beginning of this game, we have a lot of problems, and finally filtered to form the existing series. We choose the criterion of the topic first is the question whether the answer has uniqueness, because the figure is a bit like puzzle game, the game interface appears in the picture is clues, the following space is your password lock, only to unlock this password to enter the next level, so you can not give some people feel ambiguous topic, The answers to the existing series are clear, like the company brand, whose brand name is fixed and unique. If the name can not be unified, it will be eliminated from the bank, such as a cup it is called a lot, some people say cups for glass, and some call it a teacup, so we have no daily necessities in the item series. In addition, we feel that the topic must be interesting, to bring a little humor, like the problem of plant animals, they can play a small space, do the topic will be more meaningless, so finally there is no plant animal series of topics. Beijing Business Daily: Many people think that "crazy guess" in the company's brand series is suspected of implanting ads for companies, before Hautengako in the media interviewed said that there is no implantation of advertising behavior, the source of revenue is the window ads and built-in gold coins, then will not add some of the problem of implanted ads? Sun Jinchu: "Crazy guess Map" There are no implants, but there is a push. The so-called mutual push, is to cooperate with some enterprises, maybe our topic will appear a brand, and they will be on their official microblog for our game to do a promotion. "Crazy guess map" After the fire, many enterprises to find us, I hope we can implant their brand in the game, but basically 60%-70% of the companies are finally rejected by us, mainly because many brands are too small, and we hope that in the "crazy guess" in the emergence of the brand is familiar to the players, This is more fun to play. If the brand is acceptable, then we will consider whether the brand is interesting and appropriate for guessing games. Beijing business daily: "Crazy guess map" after the release of about 20 million of the download, and climbed the Apple store in the first Free Application list. What are the reasons why you think crazy guesses can have such a big impact? Sun Jinchu: One of the reasons for success is the choice of social platform, "crazy guess" players at the beginning only through the micro-letterInteract with other players. We chose the micro-trust platform because it updates less information every day. Microblogging is now very informative, every day, there are new news, and a lot of people in the micro-trust friends Circle will say how there is no new news Ah, or to check Friends of the dialogue list will think how no one to send me a message? So, The same new message will be worth more to the micro-credit than the other social media. The message on the micro-letter is Loutheo ", as long as the news is good, a little bit of meaning, everyone will look, and other information on the platform, the new news will soon be submerged. A lot of people in the micro-letter of the game related content is to show off what game to play to the first few levels. For the people in the circle of friends, they don't care about how many games you play, so this information becomes junk information. "Crazy guess" players in the micro-letter sent out the thing is a picture, is to ask a friend for help "asked what the figure represents what words." This can lead to curiosity, and if someone in the circle of friends happens to know what the picture is, then the person who sends the message will immediately interact with the friend, and we designed the game to make the interaction happen. As for why the beginning of the only built-in micro-trust a sharing channel, it is because we feel that the media in the beginning of the more simple to facilitate the dissemination of the power of centralization, if the beginning of the game players can share the micro-letter, micro-BO, MO and other social platforms, but the spread of power dispersed, of course, Choose only one platform also has the disadvantage, because certainly some people do not have the micro-letter, that this part of the player cannot interact with the friend, the practice has proved, chooses the built-in micro-letter to bring the benefit far outweigh the disadvantage. Another reason for the success of crazy guesses is simplicity. The game in the existing guessing game, is the simplest one, even for players who have not played the game, "crazy guess" play no threshold. Beijing Business daily: Before "crazy guess map", stealing vegetables ", rob Parking" This kind of game has rage, but also quickly forgotten, and even a number of 90% social games are said to escape the short-lived fate. Hautengako is mainly to do social games, social games should be how to get rid of such a vicious circle? Sun Jinchu: Our focus is not on how hot we are, and whether we can maintain it after the fire, because the game is like a small experiment we've done, and its success just validates some of the assumptions we had previously envisioned. Our focus is to do leisure social games for all ages. Of course we are also thinking of some new play, next, we will be like the newspaper, weekly out a number of new topics, while adding some new game, is currently in the experimental stage, hoping to let the real like "crazy guess" players have fun. In addition, after the crazy guess and crazy guess songs, we will continue to launch other crazy "series of leisure social games." Beijing Business Daily: The latest publication of the "2013China Mobile gaming Market Quarterly monitoring, the first quarter of 2013, China Mobile gaming market size reached 2.1679 billion yuan, continue to maintain high-speed growth. Behind these figures, is there any confusion in China's mobile phone market? What suggestions do you have for other game developers? Sun Jinchu: Chaos will certainly have, for example, the phenomenon of brush list, the game is not good to brush to the top of the list, so that uninformed players think is a fun game; In addition, user pay habits are not very good, Even players who play well and are happy are unwilling to pay. These chaos is a reality, can only think of solutions, such as users do not pay, you can think of some way to let him pay, or to find ways to let them pay from other places. For game development, all game developers are doing card games, role-playing games such as the heavy game, I think we can put the eye to some of the market relatively more blank areas, such as the casual game market is relatively less competitive; In addition, the game developers should also understand their advantages in where, For example, a lot of people who have just become parents, they do children's games better, in short, to do their favorite and good at the game.