CRM leads to rapid growth of large data market

According to the survey, the global enterprise software cost of 2013 is estimated to be 296 billion U.S. dollars, 6.4% growth than 2012, the main driving force is from security, storage management and customer relationship management software, in other words, and customer relationship management and other large data related to the application market, such as enterprise content management, The amount of investment in data integration tools and data quality analysis tools will also start to increase investment levels.

In IDC's observations, mobile apps and social networking sites will also be more deeply integrated into enterprise-class solutions and may even be a new gateway for enterprise-class applications. Taking the mainland China market as an example, IDC estimates that the number of Internet users in China will reach 611 million in 2013 and that the number of mobile internet users will also reach 461 million, meaning that mobile users will surpass PC users and become the main source of data for Web applications.

More and more enterprises have been or are considering the transition to the mobile service platform, IDC predicts that mobile applications to the enterprise business penetration, not only for the traditional management services content into a new connotation, while the integration of mobile applications management services, service providers to enhance service capabilities and competitiveness of the important direction. In such an environment, the role of the service provider will change accordingly.

CRM will drive large data market to grow rapidly

IDC pointed out that large data applications in the 2013 will go into the traditional industry, and CRM will drive the Business analysis application market rapid growth. According to CRM's management idea, enterprises should develop CRM strategy and carry out business process reengineering in order to implement CRM technology and application system, so as to enhance customer satisfaction, cultivate loyal customers and achieve the goal of maximizing business benefit. In the daily work of the enterprise, the general customer relationship management should be at least four levels: Marketing management, sales management, customer service and technical support functions to ensure that enterprises can timely and customer close communication, deal with good people, process, technology, the relationship between the three.

Customer relationship management system is not only a management concept, but also a set of human-computer interaction system and solutions, which runs through system management, enterprise strategy, rational use of interpersonal relationships and other ideas, it can help enterprises to better attract potential customers and retain the most valuable customers. For example, through 800 customer online CRM, enterprises can quickly find customers, and efficient maintenance of customers, to achieve the best interests.

As the first SaaS CRM manufacturer in China, 800 customer online CRM system has rich function module, which can meet the management demand of enterprise. Its marketing management function can help enterprises to achieve market analysis, market forecasts and marketing activities management. Sales management functions, can help enterprises increase the number of business opportunities, tracking sales process, improve sales to a single rate. Customer Service integrated Call center function, can provide all-weather uninterrupted service, a variety of ways to communicate, and the customer's various information into the business database, so that other departments to use together.

Grasping the industry trend and seizing the market opportunity

With the exponential growth of the data source, the quantity and complexity of the information rapidly expands, and the ability to extract information from massive data is rapidly becoming a strategic mandatory requirement. We can see that because of the explosive growth of data, companies can quickly obtain strategic decision information from these disturbing data, which is the key to winning and opposing. In order to stand on the development of the information wave, large data mining and analysis is particularly important. And CRM is the growth period in the big Data age.

In the face of this trend of industry development, I believe that whether traditional CRM service providers or like 800 of the domestic pioneers are all in the industry trends to explore, but the opportunity is rare many manufacturers virtual pace to speed up the opportunities to seize. Cloud computing is not out of the flames of large data fireworks, large data will become the catalyst for the CRM industry, making it a diversified data age marketers of a new tool.

China's 513 million internet users, its diverse 1.8 trillion GB of data, and the growth of its corporate data at 55% per cent a year, have seen unprecedented opportunities for big data in the booming Chinese market, which will be the best time for marketers in China to expect big returns. This also confirms the development of CRM service providers, as the data for the first CRM, so large data in front of the inevitable will not let go.

(Responsible editor: Fumingli)