"Cup" After the accounts: Unbalanced FIFA, South Africa benefit distribution balance

FIFA, which owns all the TV broadcasting fees, enjoys the vast majority of sponsorship fees, and has a direct income of about more than 4 billion US dollars, and the South African government bears all the costs, about 3.84 billion dollars, but only part of the sponsorship fee and ticket income. This reporter Yi Peng Beijing report Casillas moment, the football City gilded gold fluttering.　　The television footage inadvertently skirted Blatter and Zuma, who are struggling to squeeze the "evacuation lanes" of 22 of Spanish strong men.　　At midnight on July 12, it was a visible ending-the first time Spain had carved the country's name on a trophy-and the president's political career was destined to be closely linked to the continent's first hosting of the tournament. In the 31-day race, people used to sit next to President Zuma Blatter, who were close to each other until they finally joined hands with the Hercules Cup.　　The corners of their mouths may not be able to erase the gap between the host country and FIFA over the distribution of benefits. South Africa's Public Affairs Committee (PSC) 2009 data showed that the financial investment associated with the World Cup in South Africa, with less than part of the budget, amounted to $3.5 billion trillion, almost 10 times times the estimated 6 years ago.　　The same year FIFA announced that South Africa's World Cup could generate more than $4 billion trillion in direct revenue for the organization, far exceeding the 2.4 billion U.S. dollar in Germany's World Cup. In the face of the huge deficit between the two sides, has the investment of the host country achieved the equivalent output? Is FIFA's high yield reasonable?　　Despite the end of the tournament, the controversy over "losing" and "winning" in the business race may continue.　　"Unequal rights"? After the end of the game, the lights of the soccer City stadium slowly went out after hundreds of fireworks.　　The 64-game image, the crowded billboard in 10 stadiums, has been a huge number of more than 9 zeros in the FIFA account at this moment. That was almost what Blatter had expected. On the eve of the World Cup held in Germany 4 years ago, the Swiss said at the FIFA meeting that the sponsorship contract for the 2010 World Cup was over 25% of the 2006 World Cup contract. "Africa's World Cup is likely to be the most successful in business."　　"At that time, 5 strategic partners and FIFA reached the agreement reached 770 million U.S. dollars, and the 2006 World Cup all 15 sponsors of the total amount of less than 600 million U.S. dollars." FIFA's grip on World Cup profitability can be almost forward-looking.　　After the 1980 's, television broadcasting fees, commercial sponsorship contracts, ticket receipts, and concession sales were the main components of the World Cup.　　Most of the contracts involved in these revenues have been signed in the first 4-6 years of the World Cup, and FIFA is almost ready to wait for "cash" outside the tournament. In this part of the income, the television broadcasting fee is entirely the interest of FIFA. And the World Cup is divided into three levels of business sponsorship: the first level of "FIFA Partners" (6) and the Second World CupSponsors "(8) of the huge sponsorship fees are all FIFA.　　Only the third level of sponsorship enterprises "national Supporters" (6), is the host country's rights and interests of the organizing committee. The ticket income is determined by the FIFA and the organizing committee, the owner of the host arena to determine the proportion of the agreement.　　For example, the Government of Cape Town, which has the biggest investment in the World Cup, has a ball ticket of about 10%, far from balancing financial input. Behind the "unequal rights", South Africa has a huge financial commitment – the risk of hosting a World Cup that is almost borne by the host country. "In the past, the World Cup was held in a country with a better economic base, and one of the criteria that FIFA chose to host was that it had better infrastructure conditions."　　"FIFA's former representative in China, Zhu Xiaodong told our correspondent. South Africa's ledger: infrastructure, tourism, employment Fifa's total budget for the World Cup (cycle) is about $1.03 billion trillion, including subsidies, bonuses and operating expenses for teams, players ' clubs. It has also increased significantly compared to 4 years ago, but that is not enough to share the pressure on the book in South Africa. "From Havelange to Blatter to support South Africa's bid for the World Cup, it is inevitable to gain more African allies in the FIFA fight," he said.　　Zhu Xiaodong that FIFA will hardly be able to adjust the distribution of benefits to the host country in the light of the current heat of the World Cup bid.　　The PSC report shows that the World Cup in South Africa has a total of about 3.84 billion U.S. dollars, including traffic 1.2 billion, venue construction 1.12 billion, organizing committee costs 428 million, relay equipment 387 million, security 89 million, communications 40 million. Despite the impact of the inflation rate of more than 5% years, South Africa's overall budget for the world has expanded nearly 10 times times compared to the time of the bid, from the outset about 400 million U.S. dollars, inflation to the above total.　　According to Gillian Saunders estimates, these inputs accounted for only 1.72% of GDP.　　For South Africa, after the financial crisis, everything is stretched. South Africa's expected revenue comes mainly from tourism-driven tax revenues, which, according to the South African civil Affairs Department's July 5 release, have more than 1 million foreign visitors to South Africa during the World Cup, "a figure that will grow further during the semi-final and final." According to data from June 1, 2010 to July 1, foreign visitors to South Africa amounted to 1020321, up nearly 200,000 from a year earlier, to an increase of about 25% per cent.　　Because of the price hike in the hotel and catering industries, the per capita consumption of these tourists is higher than the same period last year. However, South Africa's transport, security and other factors, ranked among the highest number of tourists are Lesotho, Zimbabwe, Mozambique and other African countries.　　The tourism sector expects more consumers in Britain, the US and Germany to spend more than seven or eight. In the area of employment promotion, the South African labour sector has also lowered its forecast for May this year. The world of the past few yearsThe cup infrastructure construction cycle created about 130,000 jobs, but due to Fifa's strict restrictions on the surrounding goods, South Africa did not improve jobs during the World Cup. In the first quarter of this year, South Africa's unemployment rate rose 0.9% per cent to 25.2%. Because of this, "South African workers in the World Cup during the event a series of protests."　　"South African senior news man Stan Brummer told the newspaper reporter. "Strong government" corner: Loss of "state-owned enterprises" to buy the ticket list with 10 stadium lights faded, Eskom company's one-month power supply peak finally passed.　　The trouble with the World Cup is far from over for the company, which has built complex venues and power facilities.　　Pravin Gordhan, the finance minister, will discuss the legality of the purchase of World Cup tickets by government departments and public companies as soon as possible, the South African Ministry of Finance said in a press release July 7. South Africa has questioned the large number of World Cup tickets bought by these institutions in the last two weeks. "Even let the workers strike.　　Stan Brummer to reporters. More power is needed to show "support for the World Cup" in the games that Mr Zuma and officials at all levels strongly support. But now, "the auditor will judge that buying these tickets is a waste?" Or is it necessary to promote business?　　"Among them, the Eskom company in November 2008 to advance 1110 tickets, the total price of more than 12 million rand, but the South Africa's largest power supply company in the past two years is in financial crisis."　　The company's 2008 earnings show that the company lost 9.7 billion rand, the highest loss in history, and had to rely on the government to transfer 2.7 billion Rand's World Bank loans to hard times. According to South African media reports, similar state-owned enterprises to buy tickets has formed a "list"-South African oil Company and Transnet Company spent 24 million rand to buy tickets.　　South Africa (SAA), which spends 23 million of Rand, has received a government bailout of 1.6 billion rand after 2 months of buying a ticket. However, Zhu Xiaodong that the relationship between the host country and FIFA should be regarded as "commercial-owned". He said: "All the host countries at the outset know Fifa's ' harsh ' conditions, but (South Africa) after the World Cup began to question a large area, and democratic countries in the domestic political environment. "The imagination of the ' country ' Zhu Xiaodong visited South Africa during the 2009 Confederations Cup," when South Africa had not even formed a relay device, it was all to be bought again. "Zhu's work in FIFA has been observed for many years," the rights of the World Cup are focused on FIFA because the commercial interests of the tournament are too great, the competition for bids is fierce and the authority of FIFA is increasing. "Perhaps South Africa really needs such a stage to become a more organized country," he said.　　"There are some differences that really come from the stage of development." The last World Cup, Germany spent 1.9 billion dollars to build 12 worldCup venues, but 60% of them are sponsored by clubs and non-government investors.　　When the German club measures the investment, it first considers its own financial resources, and the income is achieved by relying on naming rights, raising the price of the league ticket, and increasing the seating area of the stadium. South Africa refurbished and rebuilt a total of 10 venues, a total investment of 1.38 billion U.S. dollars, much higher than the South African delegation in the World Cup organization vote in 2004, the 114 million dollar budget listed.　　The Government undertook most of the investment. "It's really expensive, but it's the imagination of the country," said Mike Celizic, an American journalist, "but if people see a beautiful stadium on TV, they will agree that the country is getting better." "Stan Brummer is more cautious:" South Africans may start complaining when the effects of these investments appear in government debt and personal taxes. "The World Cup seems to have added to the confidence of Africa as a whole. The African Development Bank report, released July 12, predicts the continent's economic growth this year could reach 4.5% per cent, up from 5% next year, and gradually rise to an average of 6% per cent by 2003-2008. "Africa is leading the world economic recovery. "2020 or 2024, I think no one will say ' no ' to South Africa hosting the Olympics. South African President Jacob Zuma said yesterday.