Dangdang's next strategy is to become tens of billions of dollars in the scale of general merchandise E-commerce site

and realize the scale of profit, the long-term goal is hundreds of billions of E-commerce empire.

In order to quickly do large-scale and expansion of the category, Dangdang on the one hand continue to open the platform to absorb the joint venture to open the shop, on the other hand also actively go out, in the days of Cats, Q-Q online shopping platform open shop, but also to a Amoy network, such as shopping guide website a pi In addition, Dangdang platform advertising has been opened to the third party, click on ads can directly support the external link to the customer's website, and is preparing to add a Chinese shopping site navigation in the Navigator, for other electric business enterprises to provide navigation services, and Dangdang is also brewing to the third party open logistics and distribution services.

According to reports, Dangdang Big department store business (including Open business) has expanded from less than 10% to occupy the total revenue of 40%, and Dangdang's goal is to eventually make the department store business accounted for the total revenue of 80%. In addition, Dangdang scale expansion of another line is to vigorously develop including e-books, private brands, mobile phone shopping, community business, including innovative business. At present, when the own brand "when excellent product" has been on line more than 1000 specifications of products, this year's target sales is broken 200 million yuan.