Day Product net finally be beautiful said acquisition, in order to challenge the only product will?

Guide: For the day product net finally was beautiful said the acquisition outcome, Tan Ren said, both can reach the acquisition first stems from the two have the same investor namely Blue Chi Ventures Investment Co.

Recently, the careful Netizen discovers the brand electricity merchant website-day product net already cannot open. Immediately, the day Product network CEO Big Bear confirmed to the media, its team has been in this June beautiful said mergers and acquisitions. It is understood that the days of goods online on June 20 on its official website posted on the bulletin said, from June 20 onwards, no longer provide the original brand special selling services. Days of the encounter can not help but let people with the same brand based on the sale of the company's website-only products will make comparisons.

Day Product Network was founded in June 2012 in Shanghai, its team members are mostly from Taobao, where guests, Shanda, Tencent and other domestic internet and e-commerce enterprises. Day goods net all sale products and international, domestic brand agents or manufacturers to cooperate. Day product network of the main products of God shake the flagship food search, become the day product network moving end of an important layout.

Only products will be established in 2011, located in "a special sale of the website", through the well-known brand agents and manufacturers at home and abroad to cooperate to provide domestic consumers with authentic brand. At present, only the number of members has reached nearly 50 million, cooperation brand more than 10,000, of which the whole network of exclusive cooperation brand more than 1300, day orders more than 300,000. March 23, 2012, the goods will be landed in the New York Exchange, financing 72.64 million of dollars. In the first quarter of 2014, the company net revenue of about 701.9 million U.S. dollars, an increase of 125.9%. As of June 10, only the market value of goods has reached 10.533 billion U.S. dollars.

For the same based on the brand special selling of the two electric dealers face a very different fate, China E-commerce Association Network Marketing Center director Tan Ren said, compared to the only product will, day product network set up late, missed development opportunities, difficult to escape the fate of the acquisition. Second, the day product network long-term operation Taobao platform of commodity brands, and at the same time with a proprietary brand, resources dispersed, free from the self-employed and on behalf of the operation, the lack of professionalism. Anti-View only products, since the establishment of the focus on the promotion of two or three-line brand products, the operation of a clear range of orders to increase the volume gradually. In addition, the only goods will be landed on the new exchange on the day product network to produce a huge radiation effect, accumulate popularity, further rob users.

For the day product net finally be beautiful said the acquisition outcome, Tan Ren said, the two can achieve the acquisition first stems from both have the same investor namely Blue Chi Venture Investment Co., Ltd. Secondly, beauty said that its own shopping guide positioning and strong flow advantage and the day Product network brand resources to make up for each other, can be the day Product network brand resources to use the unique elements, both teams are further integrated, one, in order to challenge the only product will create the possibility.