Dialogue Cai: Philharmonic live not far away from E-commerce

From the Baidu to have Ah, and then to today's Philharmonic live, this consumer-to-consumer model to start Baidu's electric business company in more than a year has experienced several setbacks and amendments, it seems that the distance from E-commerce increasingly far. If the closure of the Consumer-to-consumer Mall last March compared to a drastic reform, then, now present in the eyes of the Philharmonic live, is carefully polished the new works.

Cai, from Baidu Alliance general manager, to Baidu E-commerce Division general manager, and then to Philharmonic CEO, he is the head of the new works, but also its creator. Therefore, he has the right to define the AH and Philharmonic live. billion Bang Power network exclusive Dialogue Philharmonic CEO Cai, analysis of how to knead two platforms, kneading the predecessor of this product and this life.

Cai explained that Baidu built the original intention of Ah, not "to build Consumer-to-consumer platform", but to create "search engine and E-commerce model combination" of one of the landing platform. There ah and Philharmonic live also not far away from the electric business, but its core no longer around the transaction, but is aimed at solving the user's consumption decisions, the realization of life services E-commerce. In the process of exploration and practice, through the accumulation of data and experience in the Baidu shopping platform, Baidu has completed its mission.

Billion Power network:

What's the biggest change since Baidu's independence? What are some of the advantages that you didn't have before?

Cai:

Yes, I did. From the beginning of the establishment of an independent brand, product and operation direction relative autonomy, and through the Independent division mechanism in operation.

Split is to further accelerate the development, and the introduction of external strategic investors, while giving the team long-term incentives. Yes, the independent operation will make it a more autonomous strategic decision, while allowing investors, including Baidu and wind to invest in this body to benefit from it.

Yes, you do. The advantages of independent operations are: first of all, have ah groping the "life E-commerce" concept to conform to the current Internet and e-commerce development trend; second, Baidu in the field of electrical business long-term cultivation, accumulated strong technical and operational strength; again, after the introduction of investment has AH more capital advantage.

Billion Power network:

Baidu on the independent operation after the Ah, what kind of requirements and planning?

Cai:

As China's leading internet platform, Baidu's strategy has been to the user needs as a fundamental, around the search engine platform to build the surrounding ecosystem, to open up the way to promote industry-win. The introduction of external resources, independent operation, this is the mechanism of reform and innovation, will help to better meet the netizens to obtain local life service information needs, enhance the user experience, so that investors benefit, but also to promote the entire Internet ecosystem better development.

Billion Power network:

Outside said, compared to Taobao department, Tencent Department of their own electrical investment, there AH before as a network shopping platform, it seems not to get enough support Baidu. Including after the transformation of Ah, in the flow of intuitive look, is not ideal. After independence, Baidu has ah on the flow of the import will be reduced?

Cai:

Independent operation after the new AH as Baidu holding company, will continue to Baidu web search, box computing, maps, wireless and other nearly all products close cooperation. After getting a lot of money injection and independent operation of the mobile, can be more efficient and agile to embrace the current China's Internet and e-commerce high-speed development opportunities, but also maintain the unique resources from Baidu Company and search advantages.

Billion Power network:

Heard that Le cool day in doing, is through investment to buy flow of the way to achieve, then AH is not also need to purchase traffic to Baidu?

Cai:

Not free from Baidu to obtain traffic, is the same conditions under the highest priority cooperation. Baidu as the holding side of the Philharmonic, there will be some support. Have AH as Baidu holding company, and Baidu product line will be more close cooperation, provided that the two sides can be more complementary.

Billion Power network:

A slightly disappointing question: what was the reason for the failure before the Baidu transformation? Stripped of the mall business, to regain investment, independent operation, have AH learned what lessons before?

Cai:

Objectively speaking, there AH in Baidu on the exploration of E-commerce played a vital role, is completed its historical mission.

Baidu launched there is the original intention of E-commerce platform is not "to build Consumer-to-consumer platform", but to create "search engine and E-commerce model combination" of one of the landing platform. In the exploration and practice process, through the accumulation of data and experience in the Baidu shopping platform, Baidu better improve the overall strategy of E-commerce, Baidu to determine the "innovation, open" e-commerce new development ideas and models laid the foundation.