Did the short video really fire? Micro-View second beat contrast

"TechWeb Report" Vine as the originator of the short video to open this emerging market, it is this application let short video swept the world, the application was developed by foreign teams, after the acquisition by Twitter, It was also added to the short video feature by the famous photo camera in Facebook's revenue Instagram. Interestingly, this short video wave in the country is also the same as Sina and Tencent continued, but the difference is the introduction of the second beat and micro-vision does not seem to achieve the desired effect. Last year, short video this term in the domestic and foreign Internet quickly popular, has become one of the trends of social network development, Sina, Tencent two major network giants have entered this emerging market, and micro-video and second beat although it is two copy vine products, but has a very different design concept, From a very simple detail can reflect their differences, that is, the length of video content. Vine6 seconds, micro-view 8 seconds, second shot is 10 seconds. Vine from the founding team's introduction, they only want to improve the quality by limiting time, as for how many seconds, they test the different feelings of different time, finally chose 6 seconds. and micro-and second-beat obviously take into account the promotional factors, from their respective content types can be seen. Vine is high quality and fluent interesting content, the core of communication is content, while the second and micro-view is the promotion of Big V, the use of star effect to promote the user, the dissemination of the core is more like the content of the person who is published. From this, we can see that the combination of the existing resources and the emerging product form is completely out of the Chinese Internet. Although the concept of products at home and abroad is very different, but Sina and Tencent's platform for the formation of local logic seems to be more grounded, below we actually experience the micro-vision and the second beat. • Contrast left: Second shot right: micro-letter can use Sina Weibo login is a second shot, can use micro-letter login is micro-vision, two application of the initial interface style is different , the second beat uses a dynamic background (consistent with the vine), some point of view is not a bit of new ideas, and micro-vision to avoid the strong sense of the cottage, although it does not seem to do any work, but the propaganda slogan without a sense of Shong placed to the background for a platform product seems not to be taken.