Didn't earn money last year? Tcl Shanyi this year.

2013 for TCL Multimedia, there is a modest embarrassment, that is: The company's global shipments ranked China's home appliance companies in the sales champion, but this business has not earned money. Therefore, in 2014, the group presented a question mark to TCL Multimedia: How did TCL plan to make TV in 2014? Recently, TCL Group Vice President, Multimedia CEO Shanyi received Sohu It interview, talk about his eyes TCL multimedia business planning and strategy:

1,TCL TV's sales target is 18 million units a year. In the short term, there are 2 major directions for TCL TV, namely video and games. Products will be introduced in the future, such as the second half of 2014, TCL will launch educational platform and life TV.

2, content, through exclusive cooperation to ensure TCL rights and interests. Tcl, for example, works exclusively with IMAX and acquires a large amount of exclusivity through cooperation with the Chinese Hollywood Theater.

3, betting game TV. Its 3 key words are game platform, content, hardware respectively. Content, the partner has the Gameloft, the perfect world and the palm interest, simultaneously the TCL may provide other game manufacturer's game introduction and the downloading. Hardware, the introduction of the game host products and handles.

4, the game platform is built as the focus of differentiated competition. Tcl's game platform is a platform technology, TCL platform with adaptability, can be mobile phones, tablets and other devices to adapt to the game a key adaptation to the television. In theory, all Android games can be carried to TCL Gaming TV.

5, in addition to entry-level products, Tcl's full range of intelligent products can be equipped with TCL gaming platform. This means that these TVs can become a kind of meaning "game TV", such as the tv+ of the main video, can also become game TV.