Do you know the true value of the gourmet app?

Recently, around the food-type app topic in the online continuous fermentation, good bean recipes is not the industry first? According to the author years of experience in mobile Internet, to measure the real value of a high-quality users, but also from the user size, activity and content contributions, such as a number of dimensions to specific evaluation.

Market Downloads: The size of the user determines the future development trend

In the field of mobile Internet, there are already a variety of applications to announce that users are billions. Why are we all so keen on the concept of user volume? Obviously, user size is the most direct embodiment of the value of an app. Therefore, now the major markets, apps have started the user scramble, to the size of the user to form industry barriers. In the promotion of increasingly expensive today, the brush list, optimization rankings and other means are emerging. The industry circulated such a word: do not brush the table equivalent to death. Because of the relatively closed eco-environment of the App Store, the brush list is almost the choice of app Deus. At the same time, more apps are on the Open Android field.

According to IDC's latest report, Android Market share reached 79.3% in the second quarter of 2013, while the share of iOS has been falling to 13.2%. Based on this industry situation, more and more applications will focus on the field of Android. In other words, the Android field has become the main battleground of app competition. Taking the initiative in Android would mean taking the top job in the industry. In the case of gourmet apps, the good bean recipes are already well ahead of Android, and the industry's first priority is taken for granted. It is reported that good beans recipes in the field of Android strong growth in 91 assistants, Android Market, Pea pod, 360 mobile phone assistants and other Android platform, have achieved a good download and reputation.

User activity: Active users generate business value

From the point of view of business value, user activity is the place that advertisers really favor. Even if the user size is large, if the user is not active, will affect the long-term development of the app. Only at this stage of the app's profit model, currently only games, electric dealers and advertising three kinds of models, no matter which mode, in order to produce higher commercial value, or inseparable from user activity. Only users often use the app to produce more economic benefits.

As a result, we note that since 2013, more and more developers have increased their app operations. Some developers have said that they have begun to invest a lot of human and financial costs in user operations, and to turn a simple product into a real user driver. In this respect, the good bean recipes have gone in the forefront of the industry. According to insiders said, good beans recipes daily active users have reached more than 1 million, accumulated a large number of loyal active users. Only the user really agree with the product, is the real good product. As the saying goes, the Golden Cup, silver, not as good as the user's reputation, after all, or focus on the user's app to finally stand out.

Content contribution degree: The user produces the content to form the ecological closed loop

In general, the app that generates content by UGC mode takes the user's content contribution as one of the most important considerations. Looking at the current food app market, basically all adopt UGC mode, namely user contribution content. For example, good bean recipe is based on a good bean network platform, so that users directly produce content. A close to the good bean industry personage discloses, the good bean recipe already occupies the entire industry 70% above content contribution value. It means that if there are 1000 new recipes per day, there are 700 of the content generated by the good bean net. It can be said that this is the embodiment of true value.

An app to achieve long-term development, to produce real value, the establishment of ecological closed loop is one of the most critical initiatives. User-Content-user-share, this is a real UGC product of the closed loop. Focus on users, retain users, attract users, everything to the user-centric, then this product will be the real industry first. I advise more app developers will focus on the user to better experience it, not to the impatient and impatient of the war to confuse the words, on behalf of the value of the user is the real value!