Domestic game ban lifted, manufacturers actively layout host market

already Bothered many players 13 The time game ban is finally coming to an end.

On the afternoon of January 6, the State Council issued a notice, notice to adjust the Shanghai FTA in the relevant administrative regulations and documents stipulated in the Administrative examination and approval or access to special management measures directory, which, let people pay attention to is the 32nd, that is "allow foreign enterprises to engage in game entertainment equipment production and sales, And through the content of cultural authorities to review the game of entertainment equipment can be marketed to the domestic market.

When this document came out, for Microsoft, Sony and other foreign game equipment manufacturers is undoubtedly a good news, and the domestic game industry may be ushered in tens of billions of scale.

However, both Microsoft and Sony declined to respond more to the news, saying only that they would focus on the Chinese market at all times, but that the measures taken were not yet open to outsiders.

Microsoft and Sony's attitude to our enthusiasm broke a pot of cold water, but calm down to think about it can be understood that the game ban is only a 13 years of the beginning of an ice-breaking, the above-mentioned Shanghai FTA policy adjustment, at least two are considered to be related to the lifting of the game. One is to allow foreign enterprises to operate a specific form of part of value-added telecommunications services, which makes gaming computer networking possible; the second is mentioned above, allow foreign enterprises to engage in game entertainment equipment production and sales, which makes the game host and program is expected to be "licensed" identity.

But these are just principles. From the principles to the rules, there is a distance. For example, the first lifting of the ban, the decision of the State Council by the "Industry and information technology authorities to develop relevant management measures", and the second ban, is the "cultural authorities to develop relevant management measures." The relevant authorities are studying specific implementation details and there is no clear timetable for their release, according to Mr. Z, who is close to the relevant authorities.

In accordance with the previous "ban", any enterprise or individual may not engage in domestic video game equipment and its 0, accessories production and sales activities. In the FTA, how to operate outside the FTA? Game host, the software program how to approve the game, how to advance the grading system, further import games how to cooperate with many departments have yet to be confirmed.

In addition, people familiar with the situation said that the lifting of the game also has a prerequisite: In the FTA must contain production links, even if only the final packaging of the game machine. But the news was not officially confirmed.

Although the future of the game is still a layer of fog in front of our eyes, but many manufacturers have been ahead of the industrial layout, this fall, the company and Microsoft jointly funded joint venture Shanghai Hundred Information Technology Development Co., Ltd., will launch the use of Xbox Technology home game terminals. At the end of last week's Alibaba tvOS Media communication, the small overlord announced that will work with Ali tvOS to launch the home game machine, its game equipment is expected to be listed in early 2014.

Owns the hardware shell and the game industry, and in the trade area of the grand is considered to be the most likely to launch the local game machine manufacturers. Shanda Games related people responded to Tencent technology, said that although there is no further explicit product planning, but the grand game has been stressed to get through multiple platforms. Obviously, the game machine is also one of many platforms. In addition millet technology also wants to enter the game machine market. It is understood that millet technology is currently positioning this product as "high-end image equipment."

Many domestic game manufacturers in the host market attitude is entirely separate.

The attitude of the perfect world is most positive, company CEO H. Revealed, in addition to the recent acquisition of stand-alone game website Gaming bus, Perfect also in the development of host game products, North America and the domestic are ready. The Nineth city also says it does not rule out the possibility of collaborating with or developing related game products.

and Sohu Tour and giant network temporarily in this respect has not been the corresponding development plan. Giant network president Guixe said the Giants will still focus on the field of online games, will not easily dabble in the host game market.