Domestic mobile phone Electricity Market QI transformation TCL mobile phone innovation into a pioneer

2014, 4G Network, 8 nuclear mobile phones become synonymous with the smartphone market, the industry "money" scene a bright. "Transformation", "Internet Thinking" and "Life-and-death" have become the most widely-spread word for domestic handset manufacturers. Relevant survey data show that in 2013, more than 60% of consumers choose online channels to buy mobile phones. Millet and other electric quotient gene of the emerging brands began to make a fuss, the traditional big-name is also frequent movements. In the electricity market intense dragon, the TCL handset but relies on the bright eye to come out the new road.
Rice noodles, glory, green million "festival" Qi FA, mobile phone electricity quotient unstoppable
Double-Xi. 12 shopping festival peat, rice noodles, shallots, glorious carnival peat. April 8, "Million Festival Qi", Millet, Huawei, Beidou steam, online popularity rapidly overflowing, the amount of transactions on the day amounted to 3 billion! Online sales of the hot, so many familiar with the offline sales of traditional mobile phone manufacturers are not only jealous, more deeply crisis. In this case, TCL mobile phone playing with love banner all the way singing, in the stars surrounded by the power market, the momentum of sales blockbuster, let people look at.
Tcl is a good start, the veteran is not old scores
It is the best-selling mobile phone, TCL mobile phone in the electricity market, a successful experiment. From Yang, Liu Yan hair micro bo ask "Mody" to create hot spots, to 8 nuclear god machine 778 yuan breaking eyeball, and then to hundreds of billions of dollars back, beauty door-to-door ... This operation appeared in the Millet and other electric quotient of the emerging mobile phone brands, perhaps "for granted", however, the shot, but is based on offline sales for nearly 20 years, by virtue of the advantages of a functional machine to fight domestic and foreign market veteran TCL mobile phone!
TCL Mobile phone senior opinion, do electricity business, light has not enough cost-effective, now netizens chasing fashion, like Internet social networking, enterprises need to use the Internet thinking to create more content to attract consumers. After a variety of planning and preparation, the final, micro-bo a "beg" for the phone has brought endless popularity. Two rounds of snap out of the moment, the third sales heat does not reduce popular popularity, for other traditional mobile phone manufacturers have made a model of transformation.

Double + strategy, TCL mobile phone lead the transformation tide of electric business
Layout of the Internet, take the road of the electric business, TCL mobile phone has been prepared for a long while. Tcl's chairman Li announced the "double +" strategy of "intelligent + Internet" and "Product + Service" in the spring conference held recently. In this strategy, not only the establishment of O2O platform and cultural Media Limited, but also a clear plan to transform TCL Communications into a "leading global mobile Internet enterprise."

In addition, TCL mobile phone also prepared the "Iron Powder Regiment" This platform, the vast number of fans can be online with other iron powder exchange, but also online launch, participate in a variety of activities, fun and full of warmth.
in the promotion and sale of the mobile phone, TCL mobile phone through microblogging and other social channels to attract consumers of the internet thinking, the exclusive use of intelligent hotknot "mody" touch screen transmission technology, to provide thousand yuan package subsidy, beauty door-to-door and other unique service initiatives, United Suning mobile increase distribution channels, Overtime to increase the number of mobile phone shipments of output strength, is undoubtedly a "double +" strategy of a preview! The world where the electric dealers are in the
Tcl mobile phone gorgeous transformation into a dark horse
although domestic mobile phone by virtue of price advantage, keep the smart phone market, but compared to Apple, Samsung strong brand advantages, domestic mobile phones to be bigger and stronger in the Internet era, must be in the electricity market strong gas: Integrated offline resources, Reduce sales costs, increase sales, enhance the brand effect, to achieve the road of transformation.
Today, many traditional enterprises are still in the opening stage of official shops, operating micro-blogging, low profits, it is difficult to form a brand and scale effect. And this TCL Mody mobile phone Gorgeous turn, not only shows the overall electrical business progress, its perfect preheating, excellent models, ultra-low prices, friendly sales channels, seamless sales space, for domestic peer transformation provides a model and power.
There are insiders pointed out that the success of the mobile phone, the display of TCL mobile phone internet thinking of the mature use. The traditional handset manufacturer must realize, the handset electronic business, is not simply puts the product to the electronic shop to come up, but is by the product preheating, the channel union, the new media relations and so on link one annulus. Only the whole line of the industry chain to do a good job, the road to the electrical business is truly complete. TCL Mobile Phone This successful operation, like a black horse general, broke the millet, Huawei and other "Unified Lake" situation, but also for the impact of the market of traditional mobile phone manufacturers, played a pioneer and standard-bearer role!