Domestic social game developers survive hard to flee overseas

The April 12 News, at a Social games summit held recently, domestic social game developers "fled overseas" became the hottest topic of discussion. The developers, represented by Burson, said they could not survive at home and had gone to the Nuggets on Facebook.

RockYou, MySpace for the representative of foreign sites from the domestic social game developers "flee overseas" trend to smell the business opportunities, want to do "water sellers", to Renren, 51.com as the representative of the Platform business is actively wooing, to retain social game developers should be better based on the domestic.

So what is going on with domestic social-game developers? Why can't we survive at home? What challenges will "flee overseas" face? What kind of business opportunities will be brought to RockYou and MySpace? Renren, 51.com to represent the platform to give what platform policy to respond to? Tencent Technology launched in-depth investigation.

Domestic social game developers struggling to survive

Social games such as "Happy Farm" and "Sunshine Ranch" have been popular in China, and have made some domestic social game developers such as 5 minutes, hot and cool, but the winners are few, and more social game developers are struggling to survive.

Burson Interactive CEO Zhang Wei told Tencent Science and technology that social game developers are not easy to survive in the country. He cited his own company for example, Burson Interactive in the happy Net, Renren, friends, 51.com, Baidu game platform to provide application services, but the profit situation is not good.

Zhang Wei's second social game, "Happy Baby," is the first five on Renren, although it only earns tens of thousands of dollars a month in the first few months. "Happy Baby" the original monthly revenue of more than 100,000, divided into after leaving our company 7, 80,000, after deducting the cost of the server, the basic staff costs are left. ”

According to the introduction, more social games to earn at most one thousand or two thousand yuan a month, and the proportion of Renren is relatively high, and social game developers are 64, that is, social game developers get 60% income, Renren to get the rest, like the 51.com is 46 divided.

Zynga successfully inspires social game developers to flee overseas

Compared with domestic social game developers, foreign peers have become much more expensive. Zynga, the biggest social-gaming developer on Facebook, currently has an active monthly audience of 237 million, with more than half of the top ten games in Facebook.

RockYou's top ten social games on Facebook can earn tens of millions of dollars per quarter, meaning Zynga can earn at least 50 million dollars a quarter, according to RockYou, the president and co-founder of Social-game developers and distributors, Shenjia.

According to analysis, Zynga's revenue is expected to reach $500 million trillion this year, assuming its initial public offerings in the near future, its market value is expected to reach 5 billion U.S. dollars, which makes domestic peers are envious.

Foreign situation in a good situation, domestic social game developers also in accordance with the resistance, have been brewing to go to sea. Today, Burson is now targeting foreign markets and providing services to social games such as Facebook.

Hot cool is also expanding overseas territories. Hot Cool CEO Yong to Tencent Technology, has for Facebook, MySpace and other platforms to provide services, and successfully landed in the Japanese market, the current hot cool overseas revenue far beyond the domestic market.

RockYou and MySpace Sniff new business

The latest developments in domestic social-game developers are quickly captured by those who are adept at capturing new business opportunities. Recently RockYou announced to work with China SNS social game developers. Shenjia points out that RockYou plans to buy and distribute games in China-using RockYou's influence plus research and development and earnings experience to help China's games be distributed around the world.

"We have worked with some of the larger social-game developers in the country and we hope to continue to look for new opportunities for cooperation," he said. China has a lot of talented developers, and RockYou is willing to help them succeed. ”

See the new business opportunities are not only rockyou, poly Network also with the help of MySpace.com special relationship, to join the ranks of the gold digger. Friends of the network announced the launch of "MySpace China's first social game", designed to attract the domestic outstanding development team, found full of creative applications. The winners ' social games can be recommended to other well-known social networking sites at home and abroad, including myspace.com.

"We are willing to nurture more original games and positive interactive entertainment to provide users with wonderful content and help developers bring Chinese original content overseas," said Lai, CEO of MySpace. ”

RockYou hopes to play a "water seller" role by creating a chance for domestic social-game developers to build an offshore platform and a slice of it.

Everyone 51 actively wooing social game developers

In response to the domestic social game developers "flee overseas" phenomenon, Shenboyang, vice president of the national social game to actively call for domestic gaming developers to make fast money at the same time, but also for the domestic platform for the sake of China's market to do a good job to go abroad to develop.

Shenboyang points out that Renren's own API is similar to that of Facebook, where developers can first develop on everyone's web, and Renren will be more developed in mentality and will try to make users choose better apps. Shenboyang says Renren can help or start money for developers, even claiming that Renren can help a lot of promotion.

"Renren excluding pay channel fees and developers are generally 64, developers to get six Renren four, which is close to Facebook." Shenboyang points out that if a domestic social-game developer had to do a program development on Facebook, it would have to advertise, and Facebook would be able to take 30% of the money out of Facebook, and eventually developers would not necessarily make a profit on Facebook.

51 Garden Deputy general manager Wang Jinqiang also strongly denies that 51.com is a closed platform, saying that more developers are expected to develop on the 51.com platform. "What I'm more optimistic about is the concept of joint development and joint operations that are coming to the community at a time when the platform and the developers are all the same." ”

Wang Jinqiang points out that only a social game 51.com that meets the basic core values of 51.com will be supported by a lot of resources.

The overseas gold rush is also difficult

More and more domestic social game developers choose to go abroad for gold, but it is not a smooth road. Sing CEO Dai to the domestic social game developers to go for gold.

Dai lists the drawbacks of domestic developers developing apps for Facebook, saying that there are hundreds of thousands of apps listed on Facebook, and that the games that domestic social-game developers launch don't advertise as if they're going to go down the drain, but advertising will account for more than 50% of the revenue percentage.

"You may earn 2000 dollars abroad to earn 2000 yuan in China, but you have to spend 1500 of dollars abroad to advertise, but also to consider spending several times the domestic price rental server." ”

Dai points out that domestic social game developers also have to consider whether local support credit card to buy some cards, and a fee is 20–30%, and finally found that the development of applications for Facebook is not very lucrative. "I hope the application developers to make things first in the domestic launch, we help you debug and operation, the operation of the data after the good you get abroad to make money." ”

Dai this point of view has been Shenboyang approval, Shenboyang points out that some of the domestic companies to do large-scale online games and web game are also involved in social games, in contrast, these companies have more experience, if the traditional domestic social game developers do not eat the domestic market thoroughly, and then come back will find that the original market has been lost.

Already at sea, the Burson Interactive also said that they are forced to do not have the means to go abroad, but also encountered a lot of difficulties, fell many somersault. Zhang Wei to Tencent Technology, Burson Interactive light to establish overseas payment channel has been spent three months, and the program is very complex, to now spend more than 1 million, the benefits have not yet presented.