Donshau on investing in social games: creativity and operational ability

In the 2010 ChinaJoy "the capital operation and process appreciation of social Games" forum, held on July 30, many investors said that there are many good projects in the social gaming field, but it is more easy to invest in projects that have both creative and operational capabilities.　　Donshau, a partner at Qiming Ventures, says most games are not very creative, and the industry needs some creative projects to attract people. In the Social game field, the game is numerous, but the familiar game only has the farm and so on several.　　Alexander K. Marquez, Intel Capital Strategic investment director, said the industry's investment space is shrinking, with Facebook as a leader growing and Zynga's business taking up a large part of the market.　　Li Liwei, a partner at the company, said that with good operational ability to have a proper valuation of the project, the focus of social gaming must be on user interaction. Li Liwei also said that there are five key elements of social gaming, namely, diversity, participation, retention, monetization and commercialization. "In addition, we are looking for an investment team that also needs to be original." "In terms of operations, social gaming must be promoted on a variety of platforms." Operation ability is also a aspect that VC value. Donshau said, the domestic grand, swim, perfect time and space have very good execution ability, has become the operation-driven business.