Don't know how to sell the duck's neck can not taste

Speaking of the duck neck, we must be unfamiliar. As China's duck neck chain leading brand, currently has more than 5,000 stores nationwide. According to relevant data, about 700,000 people walk into the store every day, selling more than 1 million duck necks per day, and annual retail sales are expected to reach 4 billion. The duck neck is a unique charm to pry into the capital market, to meet people's health, safe food pursuit. It is not accidental to create a market miracle compared with the same duck neck brand, the unique taste of products and prices are uniquely advantageous, the advantages of integration of fresh fashion, creative marketing means, it became a great development, rapid expansion of enterprise size and seize the market share of the sharp weapon. Such a traditional food brand, in the internet era of transformation is also quite rapid. Early in the "mobile Internet" in the early bud, the taste has sniffed the era will be gushing out of business opportunities, bold attempt to move new media and O2O marketing, creating a new model of traditional food industry. O2O test water, Taobao fans online large collection of November 2013, absolutely taste the duck neck to move on the phone: Taobao station issued a taste of 15.6 yuan to 20 yuan voucher. Can be in Beijing, Shanghai, Shenzhen and other nine major cities in the free exchange of more than 400 stores. and use Taobao micro Amoy, micro-letter, Sina Weibo and Tianya forum online Network channels, with the store publicity, in the cost of a small amount of publicity costs will be widely disseminated activities. During the event, the total number of visits to the activity was more than billion, and triggered a huge collection of fans on the line; sales vouchers Taobao because of this activity, only 120 hours to attract all over the Chinese fans of 500,000 people, they are concerned about the duck neck in Taobao Micro Amoy account. At present, the absolute taste of the number of fans breakthrough 610,000, Taobao is the first place in the snack industry. Powerful union, trendy 1 cents mobile payment from March 7, 2014 onwards, the Taste and Alipay jointly launched "A penny to eat Chinese snacks" activities, in the voting of 35924 people, the taste of 16054 votes high topped the list, access to the network of the first "Chinese snack"! A user who pays a penny with a Alipay purse will be able to enjoy the signature snacks provided in the participating shops. March 7, the official launch of the event, to participate in the activities of the store distribution of 15 cities, more than 500 stores, nearly 1000 employees, activities in all parts of the response is enthusiastic, to experience the mobile payment of the user stream, of which Hangzhou's people are the most enthusiastic, Hangzhou Chao Wang shop joined the couple to battle together, in the peak period, Nearly 50 customers queued, off-peak hours, 3 hours to enter the store staff 150 people, the use of mobile phones to pay 147. New payment caused a strong response from the vast number of customers, Chongqing University of Posts and telecommunications, the franchisee packaged a good signature duck neck, into the campus sale, opened the mobile sales of innovation, the store to achieve saturation, and mobile payment does not need change, will not be plagued by counterfeit money, won the franchisee favorite, The store has reached more than 200 transactions per day, and is ranked in the Chongqing areaFirst name. To the end of the event, a total of 100,000 people carried out the mobile payment, there are nearly 10,000 new download Alipay wallet, activities received a warm response. Playing around the World Cup, fresh incense Spicy Addiction June 12, 2014, with the Brazilian World Cup, in the official micro-letter platform at the same time to carry out "fresh incense spicy too addictive" micro-letter scraping music activities, known as "the most power in the history of the sweep code activities", 100% jackpot. After the consumer experience, the discovery activity participation method is very simple, the basic 0 threshold, the entire participation process less than 1 minutes time. As long as users pay attention to the official micro-letter (micro-signal: Jueweiguanfang), participate in the mobile phone scraping award activities, you can get free vouchers of different denominations, can be used to buy a taste of Brazil's World Cup launched the "fan set." Activities during the day can shave the prize, 100% Jackpot, vouchers valid for three days, and the national stores can be redemption. Data show: On the day of the on-line, the online public platform of micro-letter was received nearly 2000 advisory information, and as of July 14 the World Cup ended, there have been 660,000 people to participate in the online scraping award, more than 110,000 people in the national store redemption. In addition to enjoying the promotional activities anytime, anywhere, and the outbreak of mobile internet in unison, the "Who is the World Cup of the prophet" guessing activities also take full advantage of lightweight micro-letter terminal to unfold. The active page is simple and clear, dynamic fingers every day has the opportunity to award, but also with friends to score rankings, convenient operation and timely information update also let many fans as the World Cup calendar reference table, the activities also appeared a lot of "prophet", "future elder brother", "Quiz King", For the fans to bring more interesting World Cup. According to statistics, the World Cup has more than 500,000 fans and no fans participated in the quiz activities, and actively share to the micro-trust friends Circle, the formation of a more extensive viral transmission effect, the Brazilian World Cup is one of the most intense quiz activities! " 500,000 World Cup fans set ", 660,000 absolutely taste vouchers", "500,000 people to participate in the game quiz", the three astonishing number is only the tip of the World Cup marketing effect. Through the product, marketing, experience of three small innovation, the taste of small broad, not only in the short term effectively led the product sales, but also greatly improve the brand awareness and reputation. Challenge character, National Day Party "Chew" together September 28, 2014, the taste in its official micro-letter (micro-signal: Jueweiguanfang) launched the National Day theme activities-"gnawing" together. Participants only need to initiate a call and share to the circle of friends, invite friends and family for their own one-button sponsorship, you can easily receive a free duck neck. The event's number of prizes is quite alarming, up to 300,000 free large duck neck delivery. This in the micro-credit marketing, and even the entire internet marketing, are extremely rare huge, almost guaranteed that everyone prizes take. So the circle of friends are all kinds of duck neck is occupied by the "spit trough", more people and friends true staged a taste of duck neck Party feast. LiveAfter the launch of less than 1 days quickly in the circle of friends spread, more than a lot of netizens "spit groove": My Circle of friends has been absolutely taste duck neck brush burst! The level of activity can be seen. If you think that the purpose of the activity is only to increase the number of followers and exposure, I can only say that you are half right. Become a brand fan, just micro-credit marketing the first ring. How to promote consumption, to attract shop purchase, is the most valuable micro-credit marketing. The most delicious after the recruit, that is, the redemption site to be decentralized to the country's 5,000 stores, thus realizing the O2O marketing. The consumer from the virtual to the reality, from the online platform to guide to the offline store, not only effectively increase the frequency of consumers to shop, but also for the other products to bring linkage sales. Wonderful not only in this, as the traditional food industry, new Media marketing Pathfinder, absolutely taste in the "Happy Male" variety show, "before the marriage rules" TV dramas and other social events occasion marketing also commendable. Absolute taste of the attack, the real small marketing wisdom called marketing, but from shopping to use, all have to make consumers feel comfortable and convenient. The so-called absolute taste, is good at marketing not only let the consumers, but also know how to interact with it, so that the emotional needs of consumers and personalized needs to be better satisfied. November 29, 2014, the city of Wuhan, the taste of the hot and sexy duck girl hot attack, for the winter of Wuhan to bring a warm warmth. Subway, business district, absolutely taste of the major stores, where people have a unique flavor of the figure. Those graceful, beautiful and charming duck girl go to where all is a unique scenery line, drew passers-by screaming onlookers, in addition to and beauty photo photos, can also be scanned at any time to receive delicious taste of the duck neck, while looking at the beauty side gnawing duck neck, simply drunk! There is a wave of beauty show, here in the Optical Valley Sink Square and Wan Moore City, " Absolutely taste guess "the activities of the scene has gathered large wave of the public, we are ready to take pictures, answer questions, play games, chew Duck neck, there are hundred cash collar, playing with great joy." The taste is also known as "You dare to clap, absolutely taste duck's neck to rush to send", too arrogant!!! Do not clap at this time, more wait when?! It is reported that the day tens of thousands of people stop at the scene, the scene is crazy send out hundred cash and thousands of entrepreneurial treasure ceremony package, delicious taste of the duck neck countless, Wuhan all the city is a "fresh fragrant spicy" aroma. Miss Live activities friends do not matter, also wired on the jackpot waiting for you. November 29, 2014-December 29 users only need to capture the duck girl or Wuhan area duck neck ads, upload to a circle of friends or micro-blog and issued to the duck Neck official micro-Bo platform, that is, the opportunity to get the absolute taste of the package and the Super Grand Award IPhone6 and the point of praise, rather than "sell kidney" as a snapshot, Hundreds of gift bags and iPhone6 waiting for you to rob! The final winning list will be announced on December 30, 2014, please pay attention to the official micro-blog micro-credit platform. Do not understand the marketing of the duck neck, can not be stunning taste. is not a simple promotion and advertising, but there is a little, dare to try new thinking, taste with this great wisdom, I believe in the near future canWin more consumer's favor, become the market big winner.