DOTA2 How to fight the vice president of LOL Civet

The Civet cat game is a Shanghai game developer, its http://www.aliyun.com/zixun/aggregation/7380.html "> Team member comes from the former perfect, Tencent, the company is developing a DotA athletics game" Endless Hero " , the company's top executives were former members of the "League of Heroes" team, the "Hentai Hero" game with a successful thinking of LOL into the Mmo+dota two core play. As a senior DotA player and former LOL team members, the vice president of the game of Civet cat Ouyang recently shared his understanding of DOTA2 and lol two games, and directly to DOTA2 challenge LOL, the following is the full text.

Wen/Ouyang civet cat Game SVP, senior Vice President

A veteran of 3 years as a League of Heroes and a die-hard gamer for nearly 10 years. It is hoped that DOTA2 can continue in the domestic classics, carry forward.

All these years in Tencent as a League of heroes, watching the DOTA2 approaching, there are some ideas. Hope to bring DOTA2 a bit of help. Pure hope oneself love DotA, hope former old adversary iceforg can do in China better.

1 Market Ideas

The heroic alliance's market development idea is very clear. Heavy DotA players – electric competition leader –dota edge users-strong against online users-public users. Clear thinking, accurate delivery. Use the game's marginal effect to kick off the door of LOL in China. DOTA2 as a highly similar product, with LOL hand-to-hand is unavoidable. But given the number and reputation of LOL users around the world, it is unwise to fight directly on bayonets. LOL opens up the market in this direction, and DOTA2 needs to guide the direction with a clearer idea. For example: The major platform of DotA users (11 vs, Hao Fang, versus, etc.)-class DotA game Users (Dream Three Kingdoms, from all Three Kingdoms, etc.) –lol high-end users (professional teams and clubs) – the public user. This idea can start to avoid the sharpness of lol, from another place to move knives, into the market. Although users will still equate DOTA2 with LOL. But within the operation must have a clear direction and focus. After determining the direction, the subsequent promotion strategy and brand packaging need to be developed around the general direction.

2 Brand Strategy

LOL hit the market brand strategy is: DotA original class appointment to build, Moba game. The only purpose is to remove the cottage DotA hat, establish their own brand. The effect is very good. This is DOTA2 's unique advantage. I don't think we need to focus on it. Brand to the energy fixed in: Heritage DotA Authentic, leading the public athletics. Will be high-end competitive popularity. Let the player feel the arrival play this game is not only the performance of taste, or the embodiment of High-tech content.

3 Operation Direction

DOTA2 the core of the current game is still focused on strong confrontation. This pattern inevitably becomes the voice of Gao, highbrow. Go to the end will become a small crowd of the game. It's almost impossible to beat LOL. To the popularity of competitive games, we must have the elements to carry the popular. Since it is DotA authentic, then some light athletics content is also needed, such as DotA CMC mode, in China's widely popular 10V10 mode. Take the pure high-end competition, the user scale is bound to be limited to death.

4 Promotion Focus

The university is undoubtedly one of the most important battlefield, then the office. As for the two pieces how to push. LOL has a complete plan. DOTA2 need more operational support to stretch out a leg in the middle of the crevice. For example, the user's guidance, the official operational activities of the focus. The light competition mechanism, in conjunction with the university and Office Entertainment settings, it is easier to open the two markets.

53 Legs Walk

Differential competition with LOL is a problem that must be overcome.

High-end athletics vs high-end Athletics:

LOL's high-end athletics has now abandoned the international game of WCG, creating its own tournament of TGA. How to compete with the high-end competition? The answer may be in the attitude towards them. LOL encourages folk to organize themselves. DOTA2 can officially recruit players and form their own national team. On behalf of China playing the International League. Let users have a sense of mission. There are many similar schemes.

Mass sports vs. Mass sports:

The key reason for the success of LOL is the success of popular athletics. The low threshold of the game, accepted by the public style, easy and easy to fight. DOTA2 's popular sports are slightly weaker. The higher the threshold of the game, the European and American hard faction of the picture style are soft rib. Traditional 5v5 against the premise of the guarantee, low pressure, fast-paced game mode to keep up. Screen style on the packaging can be found in the CP packaging to more adapt to the majority of Chinese users taste (lol All skin illustrations are found in China's CP to make its own). DOTA2 also needs to be adjusted in places that can be changed to please the user. CMC and WTF are good models, don't waste.

Entertainment Mode vs Entertainment mode

LOL's entertainment model is its Achilles heel, and the newly developed 3v3 and the other two models have failed. No more than 5% start times. DOTA2 has a bright spot in this regard. Like Csol's PVE model, and CF's zombie model are welcome to the mass entertainment model. Concrete how to operate, the road has many.

DOTA2 VS LOL, nothing more than the three-block contest. How to win is nothing but the strategy and implementation of each block. Tian Bogey horse racing way to use this. Can be compared with one of the length!