Dragon Chairman Liu Dejian: The game industry will always have a chance

NET Dragon Chairman Liu Dejian July 23 afternoon, Net Dragon Chairman Liu Dejian during the seventh session of the ChinaJoy exhibition Sina Science and Technology interview, said that the game industry's biggest features, online games market to serve a lot of people, now the market is getting bigger, big market brings a special opportunity,　　There are many different tastes of users emerge.　　The following is a transcript of the interview: Moderator: Very happy to be able to interview the general Liu, we know you are relatively low-key, we rarely interview you, now a lot of entrepreneurial companies to do online games, but also my big game companies to do the fund plan, they included, you think for small companies, he still have the opportunity? Liu Dejian: The biggest feature of the industry, always have the opportunity, we see a lot of companies, a product on the rise, it succeeded. In terms of itself, the online games market to serve a lot of people, now the market is getting bigger and bigger, the big market brings a special opportunity, there are many different tastes of users emerge.　　We do have a feature of the game project, simple plagiarism I am afraid of more risk, plagiarism, business investment, or other aspects of the need for a lot of cash. If there is a specific game, starting from the beginning, and even said that too much money can be passed by word of mouth, the brand to fight up their own.　　Now, the market, perhaps more suitable for creative small team to survive.　　Moderator: Relative to their own operations and join the operation system of large companies, you think which is more suitable for entrepreneurial companies? Liu Dejian: Also depends on the team, if the team itself has a certain ability to operate, the advantages of their own operations are also more obvious, especially the products have characteristics, otherwise, more emphasis on research and development of the company, to join other platforms of the company, should be better, such words can save some time to do research and development,　　The pressure on operations will be much smaller.　　Moderator: We revealed a massive team expansion plan last year, how are we doing? Liu Dejian: Now the company's employees probably have more than 3,000 people around, after the listing to now, at least after a bit, more hard, recruit a lot of new recruits, the recent training and so on to spend more time, now looks, is also worthwhile.　　A lot of people after training, his talent and creativity are emerging.　　Moderator: Chinese online games is 10, at the same time, the network Dragon Company is also 10, it should be said that with the development of Chinese online games, this 10 your biggest feeling is what? Liu Dejian: The biggest feeling has several, the first feels the luck is good, lives in such a very passionate, has the opportunity the age.　　The second to do things, and sometimes endure loneliness, adhere to, any one entrepreneurial will go through twists and turns, some difficulties, but can stick to it, can really do big.　　Host: What is the development route of the net dragon next? Liu Dejian: We will be more prominent in our research and development capabilities, last year also expanded, recruit a lot of developers, the second half will launch more games. This year mainly on the product line to give users different playGame so we're with the French company that and Disney's Dream Disney, as well as the development of EA's two cooperation, we hope that in the future with more international companies, including some game companies, and even other films, have their own unique intellectual property to cooperate,　　Development of the game is not only in the face of Chinese users, we also hope to continue to play our advantage in overseas markets, to push products to more countries.　　Moderator: At last year's show, the vicious competition between online games is to discuss more topics, this year again pushed to a height, how do you look at this problem?　　Liu Dejian: Compared with other industries, the online games industry is also quite harmonious, because it grew quickly, how many games some of the place, some friction, brothers sometimes noisy quarrel, the whole is still more harmonious.　　Compere: What principle does the net Dragon insist to competitor? Liu Dejian: The first and most important thing is to study, now the whole industry or the process of rising, anyone better than we do should learn.　　The second more place is related to learning, slowly to understand what we do, can let us constantly adjust their pace, I think this may be we are located in Fujian Province, and other users of the direct conflict of the opportunity is not too big, but also easier to celibacy from better. Moderator: Thank you for accepting our visit.