Draw on Zhou Hongwei's selling tactics

February 1, 2013, Zhou 祎 on a "day up" to introduce 360 company's history of development and publicity 360 of the current major products. This video, it is worth all to do the product of the peer carefully read it again!

1, always hold high the banner of user interests do not waver

Looking back at all the comments of the old week, holding high the interests of users is always the first, most important, and the constant loop is brought up. Of course, this is also the first topic that all product managers must focus on, and is the starting point for all products. This is somewhat similar to the approach of "We serve the people" and "the interests of the peoples above all".

That year to do rogue software, is for the benefit of the user, and then personally kill Rogue software, but also for the benefit of the user;

Of course, is not really to the user's interests as the heaviest, not known. However, as a small white user in this field, this is very useful! Who can refuse a thoughtful "housekeeper" who always thinks of himself?

2, with the user in a class as the starting point

The most common lines in historical dramas of the past few years are "We are also poor, and we have been bullied ..." and "We are going to lead people as poor as we are to ..."

According to the product, this is called "empathy." Simply put, I and you have common pain, common enemy, so we will have a common language, so, I did it all for you!

Kill IE in your computer, install my browser strongly because I hate it too, kill other similar software in your computer, and install my software strongly because I hate it. What do you feel, I'm not with you already is a feeling? My feeling is how you feel!

3, from the contrast to see the superior praise their own products

There is no comparison without superiority, the so-called good and good is a comparative level. Of course, if you can in the process of comparison in the passing of ridicule to suppress competitors, it would be better ....

They are monopolies, and I am here to break the monopoly; they are new-age rogues, I have not been rogues for many years, so I know how to kill rogues. Look, we're the best!

To sum up, the user benefits as the cornerstone, supplemented by empathy, and then sacrificed a comparative level, the formation of the old week marketing practices axes.

4, corners to the scene-oriented marketing products

This is the most worthy of learning, this is "Martial arts authentic"! There are 2 points in this very good, always thinking of their own product user scenarios, always ready to sell their products to users. As a product manager, this, self-knowledge and old week far apart, ashamed ashamed ...

Each product has the use of the scene, the initial, we observe the use of the scene to make products, after that we have to observe the use of the scene to improve the product, iterative upgrade. Old week directly put his mobile phone number out, used to introduce 360 of the telephone interception function, this is the best to the scene to marketing products, the way, brilliant extreme!

5. Play Taiji

This is the basic Kung Fu, Zhou boss used very well, no longer repeat. You'll know by watching the show. The program can be found here.

Finally, a summary and case study on how to write a good advertisement is given on a microblog:

1, concise: As far as possible a word to say things clearly; 2, cordial: Pull into the distance, and the audience to establish a sense of affinity; 3, understand the audience: advertising to see who, the audience have what characteristics; 4, missed: Awaken the psychological needs and desires of the audience. (Image source and network)