Du Guo: 25-Year-old billionaire 28-Year-old become a pauper

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Interview Du Guo the process, not imagined twists and turns. Originally thought like him such young blossom of character, should be wild unruly, did not expect him to see the interview request, the same day back to the phone, and agreed a week after the schedule.





to see Du Guo Ying, he just from Shenzhen back to Beijing, wearing a feather vest, medium stature, body neither hello i good businessman gas, nor Shuoyibuer boss posture, peace like a research and development director. Since E-E's research and development center in Shenzhen, he has 1-2 weeks to stay there every month, to participate in product development work.





A company's chairman, in the enterprise after 5 years, but also spend so much time on products, in China's enterprises are rare. And because of that, he has a nickname for the product manager, and he doesn't mind. According to his now to do business understanding, the product is the fundamental. "I spend 60% of my time on products and 40% on marketing and management," he added. "Compared to the often Jiangshan of mentor-type entrepreneurs, Du Guo to do business is very important."





, the E-man he founded in 2009, has to 1.4 billion yuan price and Tsinghua Tongfang mergers and acquisitions, many people think that sold a good price Du Guo Ying, what will be the next move, and in fact, the merger is mainly in the way of stock Exchange, Du Guo to get the hand will be the same side of the equity, so, The idea that he would sell the company is nonsense. Du Guo has more than once defined himself as a "realistic idealist", and his ideal is to make e-man e an excellent product company, and "reality" is, as long as it is conducive to the realization of things, he will do, "with the same side of the merger, in the long term, I can focus more on the product, this section of the road for me, There's still time to go. ”





He said "This section of the road" is the focus of the product section of the road. This is a very different label from the "Marketing wizards" that he started. He said that he now to do business understanding, mainly from the previous failure of the lessons, he smiled that a person not only successful to the early days, failure to be early, "old, defeated will not climb up." ”





Du Guo Experience Few people walk through, more than 20 years old experience the great sadness of life. 25-Year-old became a billionaire, 28-year-old degenerate into a pauper, a debt of tens of millions of yuan, 30-year-old comeback, the establishment of a good record star, E-person e-Ben, he became a can walk in different industries in the continuous entrepreneur.





Subversive Work





said Du Guo, his first success and failure are inseparable from the back. "I now think back is a good product, but with my understanding of the product today, its user experience is not good." The child is accustomed to posture, not with external force to his plate straight, the child is not comfortable, is the parents forced to bring him, although the bill is the parents, but the use of children. Du Guo the first product.





but do back back good, his original point of departure is also want to carry out product innovation. He says no matter what product he does, it is based on an understanding of user needs. This can be verified from the field he is involved in, the back of the best, good star, E-e user groups are familiar to him. Back to the best and good to remember the star of the user group is a student, this and he did the teacher's experience, "class, the teacher kept saying sit well, is not sit well." E-Man E is simply a product based on his own experience.





but look carefully at these products will find that in Du Guo before entering, the industry has been similar products. The market has a heroic belt, the electronic dictionary market has a song star, good translation; pad market is listed three months after the Big Mac Apple. Of course now in any market, there is almost no chance to create a completely innovative products, and in such a market, after the entry of the Du Guo why can they find their way?





"If, after a few years, I still want to start a business, when I look at an entrance, I assume that all the ideas of the industry are unworkable, because there are a number of businesses in any industry, and I have a place to be." My goal is not to earn a bowl of rice to eat, I am to do the boss of this industry. I would assume that all the roads that people had taken before were not going to get through to me, I couldn't change the others, they went on, and I would think from the nature of the industry, what was at the heart of it, and regroup all the elements to subvert the industry. Du Guo The original calm tone became a little heated, in this man's calm appearance, in fact, "ambitious."





In fact, he's already doing it. Back to the good times he also wanted to do product innovation, has put the product into young underwear, because the user experience has been neglected Waterloo, but the starting point is to innovate. Do remember the star, the electronic dictionary market has begun to melee, he did not grab the initiative, "at that time the brand is spelled out whose vocabulary is large, but this for ordinary users, especially students have no meaning." Based on my experience in learning English, memory is very important, the purpose of the query or memory, I focus on the development of memory function, good record of the star is actually a ' good memory ' homophonic. "The Du Guo of Chinese origin has a feeling of writing, and all the brand names of the products are his originality." Do e person E, more is untimely, face Big Mac Apple, he by virtue of no one out of their right Chinese handwriting input technology, Apple is not good in the field when the boss, neither with the Apple head-on confrontation, and cut to a market segment. Du Guo to the market and product subversion, not aggressive high posture, but Chinese-style striking.