DVF and Brown shoe industry to push new shoes

Source: Internet
Author: User
Keywords E-commerce O2O
Tags company design design team designer editor list note o2o

Editor's note: In terms of strength, DVF's brown footwear company is more persuasive in the footwear industry, and the company's president and chief executive, Diane Sullivan, has repeatedly topped the list of footwear figures in the top ten.
Maybe soon, we will have the chance to wear the new shoes Diane von Furstenberg design, the 68-year-old dress designer has announced a partnership with Brown footwear, which will bring in 2016 women's shoes later this year.
This is not Diane von Furstenberg's first launch of the footwear series, which she teamed up with another footwear brand, Schwartz & Benjamin, on the eve of an initial public offering in 2012, to strengthen and broaden the brand's retail, wholesale and licensing business. In terms of strength, DVF's brown footwear company is more persuasive in the footwear industry, and the company's president and chief executive, Diane Sullivan, has repeatedly ranked top ten in the footwear industry figures. The list, published by Footwear News magazine, is not based on a single media exposure, but more about sales, profitability, stores and new series of online data.

 
It is reported that Diane von Furstenberg designed these shoes will be made in Italy and China, pricing range from 150 of dollars in sandals, to 595 of dollars of boots ranged. Talking about the shoes, Diane von Furstenberg said, "I know the shoes, Christian Louboutin has sold his heels on the kitchen table of my 12 street."
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Since 2008, Céline's design team has often travelled from Paris to London with Eurostar high-speed trains, with their creative director Phoebe Philo. Now, such a round trip can finally be over.
Designer Phoebe Philo, from the UK, has been leading the design team with Marco Gobbetti, the brand's chief executive, since 2008, bringing the brand back to the top of the luxury array, with revenue growing 3 times-fold from 2008. Still, there was no headquarters in the Hermès,céline that was worthy of its influence compared to the Dior of Chanel, 30th, 24th, Cambon Street, No. 31st of the street. Until March 25, Céline officially moved into a Paris-built building that was converted from a 17th century hotel.
This 176-metre long arcade opened tailor, shoe shops, wineries, restaurants, bookstores, cloth, candy stores, etc., in 1986 also attracted the French designer Akayesu Gaultier and Japanese designer bird habitat in this shop.
This neo-classical architectural hotel boasts a limestone façade, the first to be attributed to the financial staff Jacques Tubeuf, 13, the French king Louis. More than 400 years later, in order to meet the fashion industry "noble" Céline, the house has undergone a comprehensive renovation. Protected by the French Ministry of Culture, structural structures cannot be rectified, but almost all corners of the interior are refurbished.
Building (external) looks simple. Marco Gobbetti, chief executive of Céline, said in an interview with E-screen, "but it has to feel great inside." "The 41-year-old Philo did not hand over the alterations to others, but instead directed them:" I believe in things that are beautifully crafted and practical at the same time. "With the exception of the" Céline "mark at the entrance, the entire house has almost no visible brand identity, like her design.
in 1945, Céline Vipiana opened a low-key custom shop for children's shoes in Paris, and the post-war European enthusiasm for purchasing power, combined with Céline's extraordinary creativity, allowed her brand to leap quickly in a short period of time, with her clients including Prince Albert and his sister Carolyn, and Princess Monaco. Céline was bought by LVMH in 1987, and Michael Kors was appointed ten years laterCreative director for the brand, and design a classic package boogie. However, since Michael Kors left in 2004, the situation has not been very good until 2008 when Philo was in charge of the design team. The smiley bag and swing bag that she launched after she took office succeeded in bringing back the moribund Céline to the forefront of fashion. In the eyes of chief executive Gobbetti, Philo's success is "rejection": she calmly avoids new seasonal elements, focusing on a more enduring classic style, "Philo's inspiration from the streets of London is very nourishing for Céline." "The color of the smiley bag will be the French middle class traditional and British non-mainstream attitude of the perfect combination, both elegant and capable, in the shop often a stand on the second kill."
Céline often do not play by common sense. For example, the company sponsored the German sculptor Isa Genzken in 2013 to conduct a retrospective at the Museum of Modern Art in New York, and his reputation was confined to the industry. In the 2015 Spring and Summer series of advertisements, we see neither supermodel nor superstar, but Joan Didion, the American novelist of the year 80.
In addition, most luxury brands have been competing on social media, but have not yet opened official accounts on Instagram or Twitter. Gobbetti the reason: "I think the online fashion industry is too crowded, too noisy." Keeping quiet can bring higher value to our products. "The
brand also avoids e-commerce," I think it's important to try and feel the clothes. The uniqueness of the brand will be completely lost on the digital platform, Gobbetti said.
Although the brand has grown markedly since 2008, Gobbetti insists that his goal is not speed: "We want to be professional and do only 4 categories: readymade garments, footwear, bags and jewellery." The goal is not to open 400 stores, this is not our development path. "Of course this does not mean removing" growth "from his to-do list, the brand will continue to focus on the physical stores, and the US is likely to be the next market that Céline wants to explore further.

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