E-Business Thinking Series II: Selling products or selling services?

In http://www.aliyun.com/zixun/aggregation/8477.html "> website profit model of the post mentioned that the online profit model is basically two kinds, one is for others to sell things, that is, advertising or affiliate program, and the second is to sell their own things." Website to be profitable, must sell what.

If you choose to sell your things, in general, can be divided into two categories, selling products or selling services.

Selling service advantage is the start-up cost is not high, no purchase, no inventory, as long as you personally or employees have skills, you can start.

Selling products usually requires a certain amount of start-up funds, always have to sell goods. If you are producing your own products, at least invest time in developing and manufacturing products. If it is someone else's product to sell, always want to purchase. So the threshold for selling products is slightly higher.

In the long run, selling products has more potential than selling services. The essence of selling service is selling time, so scalability is limited. A person can sell 100 yuan a day of service, want to sell 1000 dollars of turnover, or to find 10 people in a day to complete, or a person 10 days to complete, basically can not reduce the time or personnel on the variable cost.

Selling products is different, assuming that an employee can handle the most orders in a day, delivery, or production work is 100 pieces, then processing a product to 100 personnel cost is the same. From the sale of one piece to 1000, the required increase in the number of people will not be linear growth. So selling products can have more stamina, for the future development of less restrictions.

Where possible, there are two points to be considered for selling services:

1 Selling high-end services

If you have a very specialized skill, try to sell your time to the high-end market instead of treating yourself as a labor force. This high-end service sells not only the time it takes to deliver a service, but also the sale of all your experience, college tuition, trained and learned knowledge.

Like SEO services, for high-end market is an overall trend of SEO services.

2 Think about the possibility of converting services into products

It's going to take a little brain. Sometimes it may seem like a skill that requires hands-on service, but it can actually be turned into a product. For example, you are a fitness trainer, in addition to directly to teach fitness, is it possible to sell fitness tapes, books?

There was a client who had worked on a cruise ship for more than 10 years, so he knew the cruise-ship insider. He wants to open a company to help clients arrange the best travel packages. After talking to him a few times, I suggested that he could sell the insider's knowledge of the industry as an ebook online.

He knows which route is best to play, what good things are free on board, what are the real value of the rides, what is the lowest price that the service provider can offer, these tips are unknown to outsiders. And cruise travel costs are often thousands of of dollars, users will not care to spend dozens of dollars to buy a book, but also to save money, but also to find the most affordable fun travel package.

He's been in this business for a long time, and the insider tips are for him to take for granted, but for the average person it's far from a thought. He wrote such a book is very simple, familiar, only more than 20 pages, selling 47 dollars A, sales are very good.

So when considering selling products or selling services, in addition to see what they can provide, but also in the possible case to sell products to the direction of development.

Author: Zac@seo Every day
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